| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| Market Size (2025) | USD 4.02 Billion |
| Market Size (2030) | USD 5.36 Billion |
| CAGR (2025 - 2030) | 5.90 % |
Mexican Fruits And Vegetables Market Analysis
The Fruits & Vegetables Market In Mexico Market size is estimated at USD 4.02 billion in 2025, and is expected to reach USD 5.36 billion by 2030, at a CAGR of 5.9% during the forecast period (2025-2030).
- Mexico stands as the world's second-largest nation in terms of its vegan and vegetarian population. Data from the World Population Review indicates that in 2024, 9% of Mexicans identify as vegan, and 19% as vegetarian, highlighting the nation's strong inclination towards vegetable and fruit consumption. As more consumers in Mexico embrace vegan diets and healthy snacking becomes increasingly popular, fruits and vegetables are being integrated into a diverse range of food products. These include breakfast cereals, snack bars, soups, and more. Demand is particularly surging for snacks derived from fruits and vegetables, with favorites like berries, bananas, pineapples, tomatoes, and potatoes taking center stage. These selections are deeply rooted in regional cuisines and daily meals, given that commonly cultivated produce in Mexico includes tomatoes, bananas, chili peppers, oranges, lemons, limes, mangos, and avocados.
- Moreover, the Mexican government is rolling out several initiatives to bolster market growth. For instance, in February 2023, Canada and Mexico signed a memorandum of understanding (MOU) on organic food trade, recognizing the equivalence of their organic systems. This agreement permits fruits and vegetables certified under either the Canadian Organic Regime or Mexico's organic standards to bear the "organic" label in both countries. Furthermore, Mexico's agricultural sector is expanding, fueled by a population growth from 126.8 million in 2020 to 130.9 million in 2024, as reported by the World Population Review. Supporting this growth, FAOSTAT data reveals an increase in Mexico's vegetable production, rising from 14.8 million metric tons in 2021 to 15.6 million metric tons in 2022. Yet, challenges persist. One such instance is the Tomato brown rugose fruit virus (ToBRFV) posing a threat to the nation's agricultural output. In response, the industry is cultivating resistant varieties. A significant step in this direction was Hazera's launch of ToBRFV-resistant tomato varieties in Mexico in November 2022, underscoring the industry's commitment to enhancing production resilience and tackling vegetable production challenges.
Mexican Fruits And Vegetables Market Trends
Increasing Fruit Demand
- In Mexico, a surge in consumer awareness about healthy eating has breathed new life into the fruit market. The growing fascination with exotic and nutritious fruits has not only bolstered domestic production but also expanded exports to a wide array of countries. According to ITC Trade Map, Mexico's fruit exports hit an impressive USD 8.7 Billion in 2023. Mexico is experiencing a worldwide rise in avocado demand. Beyond their culinary uses, these avocados are sought after in the cosmetics and pharmaceutical industries, because of their rich nutritional benefits. Jalisco, a state in Mexico, has become a key player in blueberry cultivation, with the United States emerging as the primary market, especially for the confectionery and bakery sectors.
- Among Mexico's top ten most exported commodities are avocados, raspberries, strawberries, blueberries, and blackberries. Major importing nations include the United States, Canada, Japan, Spain, and China. The rising global appetite for Mexican fruits is further fueled by prominent retailers and esteemed restaurants championing Mexican cuisine on the international stage. This heightened demand is evident in Mexico's fruit production. For example, FAOSTAT data shows Mexico's total fruit production rose from 23.7 million metric tons in 2021 to 24.7 million metric tons in 2022.
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United States is a Major Exporting Partner
- Mexico's climate gives it a competitive edge, solidifying its position as the top partner for U.S. exports. In 2023, USDA data reveals that Mexico supplied 50% of the fresh vegetables and 41% of the fruits imported by the U.S., based on value. These imports, primarily arriving in winter when U.S. production (except in Florida) is limited, are crucial. To combat unpredictable weather and pests, Mexican farmers are increasingly utilizing protected culture structures such as greenhouses. This shift not only facilitates organic cultivation but also prolongs crop seasons, guaranteeing a consistent year-round supply of fresh vegetables. Aware of the U.S. market's premium on greenhouse-grown and often organic produce, Mexican farmers are making strategic investments in these structures. Moreover, by adopting U.S. food safety standards, Mexican growers have further enhanced their export potential to the U.S.
- Moreover, the U.S. is the dominant market for Mexican blueberries, representing an impressive 98% of total exports. Due to their geographical proximity, Mexican blueberries are trucked into the U.S., ensuring they arrive fresh and of high quality. This logistical advantage positions Mexico as a strong competitor to Florida's blueberry sector. Despite aspirations to diversify, local incentives have anchored the focus on the U.S. market. Additionally, unfavorable weather in U.S. blueberry-growing regions has heightened reliance on Mexican imports. For instance, in March 2022, severe freeze events in the Southeastern U.S. wreaked havoc on blueberry crops in Alabama, Georgia, and North Carolina. Beyond blueberries, Mexico's fruit exports to the U.S. encompass avocados, limes, strawberries, raspberries, and grapes, with bell peppers and tomatoes leading as the top vegetable exports. Agreements like the United States-Mexico-Canada Trade Agreement, combined with Mexico's proximity to the U.S., have played pivotal roles in amplifying these exports.
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Mexico Fruits and Vegetable Market News
- October 2024: Mexico's government has unveiled the National Food Sovereignty Program, aiming to enhance agricultural output and ensure that Mexican families have access to sustainable, healthy food at reasonable prices. The initiative targets a boost in production for small and medium-scale producers, focusing on beans, onions, tomatoes, and chili, as well as other field and commercial crops.
- March 2024: In collaboration with top Mexican growers, ProducePay and Four Star Fruit have secured four million cases of table grapes. This initiative empowers grocers and food service providers to consistently offer consumers premium table grapes at stable prices. To ensure the steady supply of these high-quality, cost-effective grapes during peak demand months, ProducePay has partnered with several leading grape producers in Mexico.
Mexican Fruits And Vegetables Industry Segmnetation
Fruits and vegetables include various edible parts of plants, such as fruits, leaves, stems, shoots, and roots. These plant parts can be cultivated or collected from the wild and are usually consumed raw or with minimal processing. The Mexican market for fruits and vegetables is divided by crop type into two main categories such as fruits and vegetables. This report provides a comprehensive analysis of the production (in volume), consumption (both in volume and value), imports (in volume and value), exports (in volume and value), and price trends of fruits and vegetables in Mexico. Additionally, the report presents market estimates and forecasts, detailing both volume (in metric tons) and value (in USD million) for the studied segment.
| Crop Type (Production Analysis by Volume, Consumption Analysis by Volume and Value, Import Analysis by Volume and Value, Export Analysis by Volume and Value, and Price Trend Analysis) | Fruits |
| Vegetables |
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Fruits & Vegetables Market In Mexico Market Research Faqs
How big is the Fruits & Vegetables Market In Mexico Market?
The Fruits & Vegetables Market In Mexico Market size is expected to reach USD 4.02 billion in 2025 and grow at a CAGR of 5.90% to reach USD 5.36 billion by 2030.
What is the current Fruits & Vegetables Market In Mexico Market size?
In 2025, the Fruits & Vegetables Market In Mexico Market size is expected to reach USD 4.02 billion.
What years does this Fruits & Vegetables Market In Mexico Market cover, and what was the market size in 2024?
In 2024, the Fruits & Vegetables Market In Mexico Market size was estimated at USD 3.78 billion. The report covers the Fruits & Vegetables Market In Mexico Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Fruits & Vegetables Market In Mexico Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Fruits & Vegetables Market In Mexico Industry Report
Statistics for the 2025 Fruits & Vegetables In Mexico market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Fruits & Vegetables In Mexico analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
