Market Trends of Americas Modified Atmospheric Packaging (MAP) Industry
This section covers the major market trends shaping the Americas Modified Atmospheric Packaging (MAP) Market according to our research experts:
Polyethylene Expected to Witness Significant Growth
- Polyethylene (PE) is an uncomplicated plastic and the lowest cost material prepared by the addition polymerization of ethylene. PE is being used for the packaging of fruits. It is observed that packaging citrus fruits in polyethylene films maintained high relative humidity (RH) inside the package and resulted in a reduction of shrinkage.
- The simplest and the most economical plastics made by addition polymerization of ethylene is polyethylene. Low-density polyethylene (LDPE) is the most commonly used packaging film. LDPE seals at lower and over a more comprehensive temperature range and has better hot tack, all of which result significantly from its long-chain branching.
- LDPE is an excellent barrier to water vapor, but a weak barrier to oxygen, carbon dioxide, and many odors and flavour compounds. Because LDPE is relatively transparent, it is predominantly used in film applications and in applications where heat sealing is necessary. LDPE's predominant availability in the American region is making it an excellent material for modified atmosphere packaging.
- Linear low-density polyethylene (LLDPE) is also the most commonly usedpackaging film in the packaging industry. LLDPE has excellent water vapor barrier properties but is a weak barrier to oxygen, carbon dioxide, and many odor and flavor compounds. This has been limiting usage in applications where longer shelf life is used. Since LLDPE often permits considerable downgauging, it can be the lowest cost alternative on a per-use basis, which has been encouraging its usage.
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United States Expected to Witness Significant Share
- The United States is one of the prominent countries that accounts for a significant share of MAP market in the region due to rising demand for packaging of processed food, perishable food, and fresh food that bolstering the demand for MAP as it increases the shelf life of the Product to provide convenience to the customer and adds worth to the product.
- According to Progressive Grocer, the retail sales of processed meat in the United States in 2019 accounted for USD 21.47 billion. Moreover, the country has a significant amount of food wastage due to improper packaging and wasted along supply chain that is resulting in the adoption of MAP for fresh vegetables and fruits in the country. According to Swag, 40% of food is wasted in the United States every year.
- Further, United States Department of Agriculture, has permitted MAP technology for raw fishery product under the condition such as products are packaged under an established Hazard Analysis Critical Control Point (HACCP) plan, packaged Product are stored at or below 38°F ( 3.3°C ), and Product is adequately labeled for storage, temperature, shelf life, and cooking requirements.
- In February 2019, American company Air Products launched new scented Modified Atmosphere Packaging in UK. The system vaporizes natural aromas, like essential oils, into the packaging at an equivalent time because the Modified Atmosphere Packaging (MAP) gas, with no additional production steps.
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