Market Share of Alcoholic Beverages Industry
The market is highly competitive, and major players account for significant shares in the market. Some of the largest market players in the alcoholic beverages market are Diageo, Anheuser-Busch InBev, Heineken Holding NV, Bacardi Limited, and Constellation Brands. The players in the alcoholic beverages market use various strategies in order to increase their sales. These strategies include mergers and acquisitions, partnerships, and product innovations. For instance, in June 2021, Diageo India announced its debut in craft whisky with United's Epitome Reserve. Epitome Reserve is a small-batch, artisanal craft, 100% rice whisky. This limited edition whisky was only released in a batch of 2,000 numbered bottles.
Alcoholic Beverages Market Leaders
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Anheuser-Busch InBev
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Heineken Holding NV
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Diageo
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Bacardi Limited
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Constellation Brands Inc.
*Disclaimer: Major Players sorted in no particular order