Market Size of Alcohol Wipes Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 7.10 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Alcohol Wipes Market Analysis
Global Alcohol Wipes Market is projected to grow at a CAGR of 7.1% during the forecast period.
- Owing to the growing sense of personal hygiene and skin care requisites among consumers especially women, alcohol wipes market is anticipated grow substantially during the forecast period. Aided by cheaper availability of the product, consumers are progressively bringing alcohol wipes into use for regular basic routines such as skin cleansing or make-up removal.
- However, premiumization spanning in the market in favor of alcohol-free wipes, the market studied faces a robust competition, from the substitute. The factor is considered to restraint the alcohol wipes market.
Alcohol Wipes Industry Segmentation
Global Alcohol Wipes market is segmented by type into Face Wipes, Bathing Wipes, and Intimate Wipes. The market also includes retail sales of the product through distribution channels such as Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Other Channels. Additionally, the study covers market revenue in major countries of the regions North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
| Type | |
| Face Wipes | |
| Bathing Wipes | |
| Intimate Wipes |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Stores | |
| Other Channels |
| Geography | |||||||||
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Alcohol Wipes Market Size Summary
The global alcohol wipes market is poised for significant growth, driven by an increasing emphasis on personal hygiene and skincare, particularly among female consumers. The affordability and convenience of alcohol wipes have made them a staple in daily routines for tasks such as skin cleansing and makeup removal. However, the market faces challenges from the rising trend of premium alcohol-free wipes, which offer stiff competition. Despite this, the availability of diverse brands through mass merchandisers, especially supermarkets and hypermarkets, has been a crucial factor in shifting consumer preferences. These retail formats, with their extensive reach and variety, have become the primary sales channels for alcohol wipes worldwide.
In the United States, the market benefits from a large consumer base with significant purchasing power, where the demand for personal care products, including alcohol wipes, is well-established. The growth of the natural skincare industry has led to an influx of new products, enhancing the variety and competitive pricing available to consumers. The market is characterized by fragmentation, with both major players and smaller regional companies vying for market share. This competitive landscape is expected to drive consolidation among vendors. Key industry players are increasingly leveraging online distribution channels to expand their geographical presence and customer base, further fueling market growth.
Alcohol Wipes Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Degree of Competition
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Face Wipes
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2.1.2 Bathing Wipes
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2.1.3 Intimate Wipes
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Online Stores
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2.2.4 Other Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 France
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2.3.2.4 Germany
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2.3.2.5 Russia
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2.3.2.6 Italy
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East & Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle East & Africa
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Alcohol Wipes Market Size FAQs
What is the current Alcohol Wipes Market size?
The Alcohol Wipes Market is projected to register a CAGR of 7.10% during the forecast period (2024-2029)
Who are the key players in Alcohol Wipes Market?
The Clorox Company, Unilever Corporation, Procter & Gamble, L'Oréal and Galderma Laboratories are the major companies operating in the Alcohol Wipes Market.
