| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| CAGR | 7.10 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Alcohol Wipes Market Analysis
The Alcohol Wipes Market is expected to register a CAGR of 7.1% during the forecast period.
- Owing to the growing sense of personal hygiene and skin care requisites among consumers especially women, alcohol wipes market is anticipated grow substantially during the forecast period. Aided by cheaper availability of the product, consumers are progressively bringing alcohol wipes into use for regular basic routines such as skin cleansing or make-up removal.
- However, premiumization spanning in the market in favor of alcohol-free wipes, the market studied faces a robust competition, from the substitute. The factor is considered to restraint the alcohol wipes market.
Alcohol Wipes Market Trends
Supermarkets/ Hypermarkets Remained the Largest Point of Sale
Various markets have witnessed greater sales of alcohol wipes from these mass merchandisers. The availability of a variety of brands has been a key factor for changeing consumer preferences. Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets have emerged as the dominant channels for the sales of alcohol wipes across the world. Factors, such as business expansion and rising number of hypermarkets and supermarkets add to the sales of these retail formats and significantly contribute to the market studied, globally.
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The United States Emerges as the Leading Country
Owing to a vast consumer base with a high purchasing power of the country, Americans have well perceived the need for personal care products including alcohol wipes. Moreover, the continued growth of the natural skincare industry in the country has resulted in an increasing number of companies capitalizing in the on-going trend eventually resulting in numerous product launches. As a result, followed by high developments in the country, consumers have attained a plentiful product offering available at competitive prices, further supplementing the market growth in the country.
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Alcohol Wipes Industry Overview
The global alcohol wipes market is fragmented. The market studied has key players competing for major market share and small regional players catering to a small region, to capture market share. The intense competition prevailing in the market studied is likely to lead to consolidation among market vendors in the coming years. Key players are focusing on online distribution channels for online marketing and branding of their products, in order to expand their geographical reach and increase their customer base
Alcohol Wipes Market Leaders
-
The Clorox Company
-
Unilever Corporation
-
Procter & Gamble
-
L'Oréal
-
Galderma Laboratories
- *Disclaimer: Major Players sorted in no particular order
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Alcohol Wipes Industry Segmentation
Global Alcohol Wipes market is segmented by type into Face Wipes, Bathing Wipes, and Intimate Wipes. The market also includes retail sales of the product through distribution channels such as Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Other Channels. Additionally, the study covers market revenue in major countries of the regions North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
| Type | Face Wipes | ||
| Bathing Wipes | |||
| Intimate Wipes | |||
| Distribution Channel | Supermarkets/Hypermarkets | ||
| Convenience Stores | |||
| Online Stores | |||
| Other Channels | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | Spain | ||
| United Kingdom | |||
| France | |||
| Germany | |||
| Russia | |||
| Italy | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| Japan | |||
| India | |||
| Australia | |||
| Rest of Asia-Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle East & Africa | South Africa | ||
| Saudi Arabia | |||
| Rest of Middle East & Africa | |||
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Alcohol Wipes Market Research FAQs
What is the current Alcohol Wipes Market size?
The Alcohol Wipes Market is projected to register a CAGR of 7.1% during the forecast period (2025-2030)
Who are the key players in Alcohol Wipes Market?
The Clorox Company, Unilever Corporation, Procter & Gamble, L'Oréal and Galderma Laboratories are the major companies operating in the Alcohol Wipes Market.
Which is the fastest growing region in Alcohol Wipes Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Alcohol Wipes Market?
In 2025, the North America accounts for the largest market share in Alcohol Wipes Market.
What years does this Alcohol Wipes Market cover?
The report covers the Alcohol Wipes Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Alcohol Wipes Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Alcohol Wipes Industry Report
Statistics for the 2025 Alcohol Wipes market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Alcohol Wipes analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
