Air Freshener Market Size (2024 - 2029)

Air Freshener Market Analysis

The Air Freshener Market is expected to register a CAGR of 4.05% during the forecast period.

The increasing urbanization, better living standards, availability of new and innovative air fresheners, rising concern for air quality, and increasing demand from commercial users are expected to drive the growth of the air freshener market. Also, the increasing investments in R&D activities to introduce natural and chemical-free air fresheners are expected to propel the market growth in the coming years.

• Air fresheners from local manufacturers and private labels are majorly used by consumers in mass markets for their native and affordable prices. Air fresheners of different forms that are produced by locals are extensively available in unorganized distribution channels such as convenience stores, departmental stores, and other small retailers. Moreover, major companies operating in the market are focusing on penetrating the market with single-unit packaging to gain a competitive edge in the market.
• Gel air fresheners and spray fresheners are often preferred by the majority of the consumers in the market as they are easily available in the retail market. The usage of air fresheners in the automotive segment is one of the driving factors of the market. Having a fresh and sweet ambiance inside the vehicle is preferred by the majority of the consumers in the market.
• Innovative packaging techniques such as hangings, stickers, and other conventional packaging are often observed as they are easily installable inside the vehicle. Additionally, automatic air fresheners are preferred in commercial places such as malls, shopping outlets, and hospitals to create a fresh ambiance in the retail space.

Air Freshener Industry Segmentation

Air freshener is a products that is usually used to mask the odors or freshening,cleaning, scenting or dedeodrizing the surrounding air. The air freshener market is segmented into product type, application, distribution channel, and geography. Based on product type, the market is segmented into spray, gel air fresheners, electric air fresheners, candle air fresheners, and other types. Based on application, the market is segmented into residential, commercial, and automotive. Based on the distribution channel, the market is segmented into supermarkets/ hypermarkets, convenience stores, online retail stores, and other distribution channels. The study covers the global level analysis of the major regions, such as North America, Europe, Asia-Pacific, South America, and Middle-East, & Africa. For each segment, the market sizing and forecasts have been done on the basis of value(in USD million).