Market Share of Air Freshener Industry
The market is occupied by numerous local and international players, along with private labels offering various air freshener products in the market. The major strategies adopted by the companies operating in the air freshener market are product innovations, expansions, and mergers and acquisitions. Sustainable competitive advantage through innovation is the main criterion for the growth of the market share of major players across the globe. Companies are increasing their investments in research and development (R&D) and marketing and are expanding their distribution channels to maintain their position in the market. A few of the major companies operating in the segment include the Godrej Group, Henkel AG & Company, Church & Dwight Co Inc, Reckitt Benckiser Group plc, and Proctor & Gamble.
Air Freshener Market Leaders
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Procter & Gamble Company
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S. C. Johnson & Son, Inc.
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Reckitt Benckiser Group PLC
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Henkel AG & Co. KGaA
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Newell Brands, Inc.
*Disclaimer: Major Players sorted in no particular order
