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Africa Stevia Market Size (2024 - 2029)

The Africa Stevia Market is experiencing growth driven by increasing health and nutrition awareness, which is still developing in the region. This awareness has led to a rising demand for stevia as a natural sweetener, particularly as consumers become more conscious of obesity and related lifestyle diseases. The approval of stevia in South Africa has further solidified its position as a favored alternative to sugar, presenting significant opportunities for manufacturers to expand their market presence.

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Market Size of Africa Stevia Industry

africa stevia market summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.40 %
Market Concentration High

Major Players

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*Disclaimer: Major Players sorted in no particular order

Africa Stevia Market Analysis

The Africa Stevia Market is projected to grow at a CAGR of 5.4% during the forecast period,

  • In Africa, the concerns regarding health and nutrition are relatively in a nascent stage and the diet products have lesser market penetration. Owing to this, the demand for stevia is growing in this region. The alarming rate of obesity and its link to other lifestyle diseases have made the consumers focus on their diets, which has boosted the rate of consumption of stevia in Africa.
  •  As Stevia is a natural and healthy alternative to sugar, it was approved for use in South Africa in 2012. Therefore, stevia is expected to emerge as one of the most popular natural sweeteners among the consumers, who look for healthier alternatives. This factor brings in opportunities for the manufactures of stevia in the country.

Africa Stevia Industry Segmentation

The Africa stevia market is segmented by product form that includes powder, liquid, and leaf. Based on the application, the market is divided into bakery, confectionery, dairy, beverages, dietary supplements, and others. The study also involves the analysis of regions such as South Africa, Kenya, Nigeria and the rest of Africa.

By Product Form
Powder
Liquid
Leaf
By Application
Bakery
Confctionery
Dairy
Beverages
Dietary Supplements
Others
Geography
Asia Pacific
South Africa
Kenya
Nigeria
Rest of Africa
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Africa Stevia Market Size Summary

The Africa Stevia Market is experiencing a notable expansion, driven by increasing health consciousness among consumers and the rising prevalence of obesity-related lifestyle diseases. As awareness of health and nutrition grows, the demand for natural and healthier sugar alternatives like stevia is on the rise. Stevia, approved for use in South Africa since 2012, is gaining popularity as a natural sweetener, offering significant opportunities for manufacturers in the region. The market is characterized by the production of powdered stevia, which is often blended with plant-based fibers like fructooligosaccharides. This form of stevia is widely used in the food and beverage industry, finding applications in a variety of products such as beverages, candies, and dairy items, due to its intense sweetness and versatility.

The stevia market in Africa is consolidated, with key players like Cargill, Incorporated, PureCircle, and Tate & Lyle leading the charge through strategic initiatives such as new product launches and partnerships. These companies are expanding their product lines to include various forms of stevia, such as leaves and liquid, to capture a larger market share. Stevia's rapid growth in the beverage sector highlights its benefits, including being calorie-free, natural, and stable under various conditions, making it an ideal sweetener for carbonated soft drinks and other beverages. The market's expansion is supported by the increasing adoption of stevia in diverse applications, reflecting a broader trend towards healthier consumption choices in Africa.

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Africa Stevia Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Form

      1. 2.1.1 Powder

      2. 2.1.2 Liquid

      3. 2.1.3 Leaf

    2. 2.2 By Application

      1. 2.2.1 Bakery

      2. 2.2.2 Confctionery

      3. 2.2.3 Dairy

      4. 2.2.4 Beverages

      5. 2.2.5 Dietary Supplements

      6. 2.2.6 Others

    3. 2.3 Geography

      1. 2.3.1 Asia Pacific

        1. 2.3.1.1 South Africa

        2. 2.3.1.2 Kenya

        3. 2.3.1.3 Nigeria

        4. 2.3.1.4 Rest of Africa

Africa Stevia Market Size FAQs

The Africa Stevia Market is projected to register a CAGR of 5.40% during the forecast period (2024-2029)

Cargill, Incorporated, Tate & Lyle PLC, PureCircle,  GLG LIFE TECH CORP. and HYET Sweet are the major companies operating in the Africa Stevia Market.

Africa Stevia Market Report Snapshots

Africa Stevia Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)