Africa Poultry Feed Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 21.69 Billion |
| Market Size (2029) | USD 26.63 Billion |
| CAGR (2024 - 2029) | 4.19 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Africa Poultry Feed Market Analysis
The Africa Poultry Feed Market size is estimated at USD 21.69 billion in 2024, and is expected to reach USD 26.63 billion by 2029, growing at a CAGR of 4.19% during the forecast period (2024-2029).
- The demand for poultry products is driven by several factors, including population growth and urbanization, with many Africans sourcing their animal protein from chicken and eggs. For instance, the African population is growing rapidly, with the United Nations projecting a population of 2.5 billion by 2050. This population growth, combined with increasing urbanization and rising incomes, is driving the demand for poultry products, which is anticipated to drive demand for poultry feed during the forecast period. However, according to the FAO, Africa produces only 6.3% of the world's chicken meat production as of 2022, indicating a need to enhance production to meet increasing consumption.
- South Africa is one of the largest poultry producers in the region. The poultry industry holds huge importance both for the economy and for supplying a source of quality protein to subsistence farmers and rural communities. For instance, South Africa is the second-largest producer of chicken meat in Africa, producing 1.8 million tonnes in 2022. However, the South African poultry industry is facing challenges due to the avian influenza outbreak. Additionally, in February 2024, the South African government introduced a temporary rebate on import tariffs for chicken meat to address potential shortages due to avian influenza outbreaks. This move has significant implications for the domestic poultry production and feed industry, which are projected to experience negative effects.
- The African Union High-Level Panel on Emerging Technologies (APET) suggests that African countries should build innovation and technological capacity to tackle these poultry-related challenges. This can extensively expand the production capacity of poultry production across Africa. APET encourages poultry farmers to utilize innovative approaches and technologies, such as automatic water dispensers, robotics, and automated feeders are emerging as key technologies to improve poultry farming in Africa.
- Additionally, Poultry Africa aims to increase local production, thereby decreasing import dependency. However, African countries should enhance an enabling environment for farming innovation and technologies through substantial investments, policies, and regulations. This can enable Africa to accomplish nutrition and food security.
- Poultry farming is one of the largest livestock segments in Africa. Increasing chicken production and increasing demand for organic feed are other factors stimulating the market's growth. Poultry birds require a higher amount of nutrients, such as protein, fat, and calcium, making the application of nutritious feed and feed additives essential in the African poultry industry. Therefore, the African poultry feed market is projected to experience significant growth during the forecast period, driven by the increasing demand and improving production standards.
Africa Poultry Feed Market Trends
Increasing Demand for Poultry Products
Poultry farming in Africa is one of the biggest business opportunities on the continent. The African population's love for poultry meat and eggs has grown at a staggering pace, leading to increased poultry production, which has boosted the African poultry feed market. Chicken meat is considered one of the most widely preferred meats among consumers in the region. The demand for white meat is increasing in the region due to its affordability and the growing perception among consumers that it is healthier than red meat. Due to increasing health awareness among consumers, the demand for chicken meat and its products is anticipated to increase over the coming years.
Poultry products are among the most affordable foods and are a healthy protein source without religious restrictions. In addition, they have the lowest environmental footprint in terms of water use per kilogram of meat or eggs produced, land use, and environmental stress. According to the FAO statistics, Africa witnessed 2.35 billion heads of chicken in 2022. The demand for livestock products has not been matched by similar growth in domestic livestock production. Higher unmet demand, thus, led to an increased dependence on meat imports.
Therefore, the fast-growing poultry industry is anticipated further to boost the poultry feed market over the coming years. The high dependence on meat imports holds despite South Africa, a large economy in terms of population size and income, having a relatively well-developed livestock sector.
Egypt and South Africa are Expected to Dominate the Poultry Production in Africa
Egypt has emerged as a dominant force in Africa's poultry production, playing a critical role in the continent's agricultural sector. This dominance is attributed to several factors, including advanced farming practices, government support, and increasing investments in poultry infrastructure. The country's strategic initiatives and technological advancements have positioned it at the forefront of Africa's poultry industry.
Despite the country's large poultry production, according to Egypt's Ministry of Agriculture and Land Reclamation, Egypt imported about 75% of its feed and raw materials for the poultry industry as of 2022. It mainly imports from countries such as the United States, Brazil, and Ukraine. This presents a huge opportunity for poultry feed producers to increase production and decrease dependence on imports.
South Africa is the second largest poultry producer in the region. The poultry industry is the largest segment of the South African agriculture sector, contributing approximately 20% to the GDP and 41% to the animal GDP in 2022. According to the South African Poultry Association, poultry meat is the most consumed animal meat in South Africa, with a per capita consumption of 37.3 kg in 2022, compared to 16.1 kg for beef and 8.7 kg for eggs. Moreover, Fast-food chains, such as KFC, have dealt with major broiler producers to secure local meat supplies. In Senegal, KFC franchises are owned by the Sedima Group, the country's largest broiler producer, underscoring chicken's affordability compared to beef.
The South African poultry feed market is well-established compared to other African countries. The demand for poultry feed is projected to continue rising due to a growing population, increased demand for quality meat products, and higher consumer spending, which boosts animal protein consumption. According to the Department of Agriculture, Forestry, and Fisheries (DAFF), the rising demand for meat in South Africa is a key driver for the increasing demand for feed.
Therefore, the substantial consumption demand and significant poultry production are driving the poultry feed market in Egypt and South Africa. With its well-developed market infrastructure and ongoing economic growth, these two countries are poised to maintain their leadership in the African poultry feed industry.
Africa Poultry Feed Industry Overview
The African poultry feed market is fragmented with global and regional players. The major players in the market are Cargill Inc., Kemin Industries, Nutreco, Nova Feeds, and Serfco. Poultry feed firms actively adopt strategies like product innovation, mergers and acquisitions, and partnerships to increase their sales. The market players also invest in research and development to launch new products frequently.
Africa Poultry Feed Market Leaders
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Cargill Inc.
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Kemin Industries
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Nova Feeds
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Serfco
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Nutreco
*Disclaimer: Major Players sorted in no particular order
Africa Poultry Feed Market News
April 2024: Nutreco opened a new poultry and animal feed production facility in Ibadan, Oyo State, Nigeria, through its subsidiaries Skretting and Trouw Nutrition. This USD 26.7 million facility spans 170,000 sq.m and has an annual production capacity of 125,000 metric tons of poultry and animal feeds.
March 2024: Olam Agri, a Singapore-based food and agribusiness company, purchased Avisen in Senegal for USD 18.6 million. This acquisition is part of Olam Agri's strategy to expand and improve its animal feed and protein production capabilities in the region, focusing on poultry feed.
November 2023: Mitsui & Co. Ltd, a leading global trading and investment group, agreed to invest in Wadi Poultry SAE and its subsidiaries. Wadi is a prominent agribusiness group focused on poultry feed. This investment aims to expand Wadi's poultry feed operations locally in Egypt and internationally through exports.
August 2021: Nutreco partnered with Unga Group PLC to address the rising demand for high-quality protein feed, including poultry feed, in East Africa. This strategic collaboration resulted in the formation of two joint ventures with Unga Group's subsidiaries, Unga Farm Care Limited in Kenya and Unga Millers Limited in Uganda. By securing regulatory approval, Nutreco expanded its presence in Africa, significantly enhancing its capacity to serve the poultry feed market in the region.
Africa Poultry Feed Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Industry Attractiveness - Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Animal Type
5.1.1 Layer
5.1.2 Broiler
5.1.3 Turkey
5.1.4 Other Animal Types
5.2 Ingredient Type
5.2.1 Cereals
5.2.2 Oilseed Meal
5.2.3 Molasses
5.2.4 Fish Oil and Fish Meal
5.2.5 Supplements
5.2.6 Other Ingredient Types
5.3 Geography
5.3.1 South Africa
5.3.2 Algeria
5.3.3 Nigeria
5.3.4 Ethiopia
5.3.5 Morocco
5.3.6 Rest of Africa
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Nutreco
6.3.2 Novus International
6.3.3 Kemin Industries Inc.
6.3.4 Cargill Inc.
6.3.5 Novafeeds
6.3.6 Alltech Inc.
6.3.7 Serfco
6.3.8 Elanco
6.3.9 Adisseo
6.3.10 BASF SE
6.3.11 Dupont Nutrition & Biosciences
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Africa Poultry Feed Industry Segmentation
The food for farm poultry, including chickens, ducks, geese, and other domestic birds, is referred to as poultry feed. Healthy poultry requires protein and carbohydrates, the necessary vitamins, dietary minerals, and an adequate supply of water supplied through the feed. For this report, only feed sold commercially has been considered. The homemade feed has been excluded from the scope.
The African poultry feed market is segmented by animal type (layer, broiler, turkey, and other animal types), ingredient type (cereal, oilseed meal, molasses, fish oil, and fish meal, supplements, and other ingredient types), and geography (South Africa, Algeria, Nigeria, Ethiopia, Morocco, and Rest of Africa). The report offers the market size and forecasts in terms of both value (USD) and volume (metric tons) for all the above segments.
| Animal Type | |
| Layer | |
| Broiler | |
| Turkey | |
| Other Animal Types |
| Ingredient Type | |
| Cereals | |
| Oilseed Meal | |
| Molasses | |
| Fish Oil and Fish Meal | |
| Supplements | |
| Other Ingredient Types |
| Geography | |
| South Africa | |
| Algeria | |
| Nigeria | |
| Ethiopia | |
| Morocco | |
| Rest of Africa |
Africa Poultry Feed Market Research FAQs
How big is the Africa Poultry Feed Market?
The Africa Poultry Feed Market size is expected to reach USD 21.69 billion in 2024 and grow at a CAGR of 4.19% to reach USD 26.63 billion by 2029.
What is the current Africa Poultry Feed Market size?
In 2024, the Africa Poultry Feed Market size is expected to reach USD 21.69 billion.
Who are the key players in Africa Poultry Feed Market?
Cargill Inc., Kemin Industries, Nova Feeds, Serfco and Nutreco are the major companies operating in the Africa Poultry Feed Market.
What years does this Africa Poultry Feed Market cover, and what was the market size in 2023?
In 2023, the Africa Poultry Feed Market size was estimated at USD 20.78 billion. The report covers the Africa Poultry Feed Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Africa Poultry Feed Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Africa Poultry Feed Industry Report
Statistics for the 2024 Africa Poultry Feed market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Africa Poultry Feed analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
