| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 94.04 Billion |
| Market Size (2030) | USD 120.02 Billion |
| CAGR (2025 - 2030) | 5.00 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Africa Wellness Tourism Market Analysis
The Africa Wellness Tourism Market size is estimated at USD 94.04 billion in 2025, and is expected to reach USD 120.02 billion by 2030, at a CAGR of greater than 5% during the forecast period (2025-2030).
Wellness tourism is becoming a popular tourism sector as more spas open across East Africa. It is, therefore, increasingly important to have some quality control and certification process in place to ensure that domestic and international guests with high expectations are getting value for money. For example, Uzuri Spa (Leopard Beach Resort & Spa) in Kenya is very sophisticated and is sure to attract an elite market. The hotel has its own branded spa and salon. African safari tourists can pamper themselves and relax in Holmen. In particular, newly opened hotels and lodges have world-class spas, which help them successfully compete in the hotel tourism market.
The rising interest of tourists in sectors such as health, travel, and food are the factors driving the market growth during the forecast period. Factors such as increasing disposable income are increasing customer spending on various social and health wellness services, thereby expected to grow the market. The wellness tourism market is driven by increasingly hectic lifestyles characterized by work-related stress, resulting in a preference for services such as spas, yoga programs, accommodation, and meals, among others.
Vendors in the market are focused on providing quality services to gain competitive advantage. An increasing number of market participants focus on offering advantageous and customized service packages targeted at different consumer groups, increasing competition in the market and increasing the number of consumers opting for experiential travel.
Africa Wellness Tourism Market Trends
Increasing Number of Tourists in South Africa
South Africa’s rich cultural and natural resources are the primary offerings of the country’s tourism sector. Developing wellness tourism in South Africa will boost the economy and provide the country with a competitive edge as a tourism destination. The rising number of tourist destinations in South Africa has attracted more customers from the international market. An increasing number of tourists from various developed and developing countries prefer spending on wellness traveling plans to maintain their well-being and health. As maintaining health and well-being is becoming important, the leading players in the hospitality sector are increasingly capitalizing on health-conscious customers. A sedentary lifestyle and a surge in disposable income are expected to boost the demand for wellness tourism due to the rise in the number of health-conscious people.
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Increase in luxury wellness resorts in Africa
Luxury travel in Africa remains focused on wildlife and the great outdoors, but a growing number of luxury travelers are seeking wellness and holistic experiences in even the most remote destinations, leading to luxury hospitality businesses across Africa. The future of wellness lies not in spas, gyms, or menus but in thoughtful guest experiences that intuitively respond to each individual's needs. This is the epitome of luxury for modern travelers in this hectic world. For instance, Belmond Mount Nelson in Cape Town, South Africa, is a classic luxury hotel that has recently updated its wellness offerings. New experiences include a yoga tour to the top of Table Mountain. Guests can take a yoga class and enjoy tea and snacks while admiring the iconic views.
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Africa Wellness Tourism Industry Overview
The report covers major international players operating in the Africa Wellness Tourism Market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets. The major players dominating the market are Villa Rosa Kempinski, Singita, Healing Earth, Tribe Hotel, and Mazagan Beach and Golf Resort.
Africa Wellness Tourism Market Leaders
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Villa Rosa Kempinski
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Singita
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Healing Earth
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Tribe Hotel
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Mazagan Beach and Golf Resort
- *Disclaimer: Major Players sorted in no particular order
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Africa Wellness Tourism Market News
- August 2023: Africa’s leading conservation and ecotourism brand, Singita, partnered with the Prue Leith Culinary Institute, founded by the globally renowned culinary expert and television personality Dame Prue Leith. The goal is to build a more robust and internationally recognized qualification for students from nearby rural communities.
- March 2023: Healing Earth continues to expand its footprint on the continent with dedicated training, inspiration, and empowerment in East Africa. Healing Earth has started with their highly anticipated training program this year run by their highly professional and experienced Head of Wellness Operation.
Africa Wellness Tourism Industry Segmentation
Africa's wellness tourism market is segmented by travel type (domestic and international), activity (in-country transport, lodging, food and beverage, shopping, activities and excursions, and other services), purpose (primary and secondary), and geography (Tunisia, Morocco, Kenya, Egypt, Tanzania, Mauritius, Ethiopia, South Africa, and other countries).
The report offers market size and forecasts for all the above segments in terms of value (USD) and volume (Ton).
| By Travel Type | Domestic | |
| International | ||
| By Activity | In-Country Transport | |
| Lodging | ||
| Food and Beverage | ||
| Shopping | ||
| Activities and Excursions | ||
| Other Services | ||
| By Purpose | Primary | |
| Secondary | ||
| By Geography | Tunisia | |
| Morocco | ||
| Kenya | ||
| Egypt | ||
| Tanzania | ||
| Mauritius | ||
| Ethiopia | ||
| South Africa | ||
| Other Countries |
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Africa Wellness Tourism Market Research FAQs
How big is the Africa Wellness Tourism Market?
The Africa Wellness Tourism Market size is expected to reach USD 94.04 billion in 2025 and grow at a CAGR of greater than 5% to reach USD 120.02 billion by 2030.
What is the current Africa Wellness Tourism Market size?
In 2025, the Africa Wellness Tourism Market size is expected to reach USD 94.04 billion.
Who are the key players in Africa Wellness Tourism Market?
Villa Rosa Kempinski, Singita, Healing Earth, Tribe Hotel and Mazagan Beach and Golf Resort are the major companies operating in the Africa Wellness Tourism Market.
What years does this Africa Wellness Tourism Market cover, and what was the market size in 2024?
In 2024, the Africa Wellness Tourism Market size was estimated at USD 89.34 billion. The report covers the Africa Wellness Tourism Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Africa Wellness Tourism Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Statistics for the 2025 Africa Wellness Tourism market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Africa Wellness Tourism analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
