Market Trends of Africa Water Enhancer Industry
This section covers the major market trends shaping the Africa Water Enhancer Market according to our research experts:
Increasing Trend of Non-Alcoholic Beverages and Experimentation with Flavours
There is a growing demand for RTD beverages in the African countries, factors such as rapid urbanization, increasing awareness about the healthcare benefits and rising disposable income are expected to trigger the growth of the Africa water enhancer market. One of the other factors which is expected to increase the demand of water enhancer is the availability of these water ehancers in many flavors in these African countries, where it gives ample opportunity to the consumers to indulge, experiment and purchase wide variety of these products. For instance, Elvin Water Enhancer sold in South Africa is available in four different flavours such as Naartjie, Lemon Lime, Strawberry, Raspberry Peach, thus making the still or sparkling water more palatable, thereby driving the African market forward.
Increasing Online Retail Channel Penetration
Apart from selling these water enhancers from the offline retail channel such as hypermarkets/supermarkets, and convenience stores, the water enhancer have been embarking on the strategy to sell their products online through online retail websites/channels such as Ubuy and Amazon, as the penetartion of internet is gradually increasing in the African countries. Moreoever, the water enhancer manufacturer are also partnering with online nutritional and body supplements distributers of these African countries so as to sell their products via their online portal or websites. For instance, Supplement World of South Africa sells some of the water enhancer brand such as PharmaFreak Water Enhancer, and Zero Water Enhancer, etc. Also Hercules Supplement from Egypt sells water enhancer brand BPI Sports Best Energy Liquid Water Enhancer brand of United States in Egypt. Therefore, this factor is too pushing the sales of these water enhancers in the region, as they products have also been positioned as a health drink in the region.
