Africa Sports Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Africa Sports Drinks Market is segmented by Soft Drink Type (Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks), by Packaging Type (Aseptic packages, Metal Can, PET Bottles), by Sub Distribution Channel (Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others) and by Country (Egypt, Nigeria, South Africa). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

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Africa Sports Drinks Market Size

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Africa Sports Drinks Market Summary
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https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2018 - 2030
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 174.1 Million
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2030) USD 290.4 Million
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Soft Drink Type Isotonic
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2030) 8.90 %
https://s3.mordorintelligence.com/globe/1629285706162_test~globe_globe.svg Largest Share by Country South Africa

Major Players
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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Africa Sports Drinks Market Analysis

The Africa Sports Drinks Market size is estimated at 174.1 million USD in 2024, and is expected to reach 290.4 million USD by 2030, growing at a CAGR of 8.90% during the forecast period (2024-2030).

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174.1 Million

Market Size in 2024 (USD)

290.4 Million

Market Size in 2030 (USD)

6.75 %

CAGR (2018-2023)

8.90 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

61.05 %

value share, Isotonic, 2023

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Isotonic drinks are valued for their quick fluid replenishing activity, which is majorly embraced by athletes who need to replenish their fluids and electrolytes quickly.

Fastest-growing segment by Soft Drink Type

11.57 %

Projected CAGR, Hypotonic, 2024-2030

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Manufacturers introducing hypotonic drinks with fewer artificial additives, preservatives, and immune-boosting ingredients in the region, are observed to drive the growth.

Leading Market Player

34.90 %

market share, Tiger Brands Ltd., 2022

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Tiger Brands Ltd. has gained competitive edge due to its extensive product portfolio with wider brand presence, along with its strategic moves toward innovation, and endorsements.

Largest Segment by Country

84.25 %

value share, South Africa, 2023

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The South Africa market is largely driven by rising demand for post-workout nutrition drinks among Nigerians, and young consumers including sports drinks as a part of regular consumption.

Fastest-growing segment by Country

14.86 %

Projected CAGR, Nigeria, 2024-2030

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There is a significant demand observed for protein and functional ingredients incorporated sports drinks made from natural ingredients, which is forecasted to drive the growth.

Isotonic sports drinks led the market due to the increasing sports participation population across the region

  • The sports drink market in the region is witnessing robust growth, primarily driven by the rising number of individuals engaging in sports activities like athletics, bodybuilding, weightlifting, and cycling. For instance, in 2022, South Africa recorded a health and fitness club membership of 2.4 million. This surge in sports participation translated into a notable 16.07% growth in sports drink sales in 2023 compared to 2021.
  • In 2023, isotonic drinks dominated the market, commanding over 50% share in the region. These drinks, designed to fuel and hydrate the body during intense workouts, mirror the carbohydrate concentrations found in the human body. With the region's strong sports culture and emphasis on physical activity, isotonic sports drinks have become a preferred choice among Africans.
  • As the sports culture continues to flourish in the region, the demand for electrolyte-enhanced water is poised to rise. These drinks play a crucial role in maintaining optimal electrolyte balance, especially during physical exertion, intense workouts, or in hot and humid conditions when electrolyte loss is heightened. Notably, the segment witnessed a significant 22.5% volume growth in 2023 compared to 2020.
  • Protein-based sports drinks have witnessed a surge in popularity, particularly among athletes and fitness enthusiasts. These drinks offer multiple benefits, such as aiding muscle tissue repair and regeneration, especially when consumed post-activity. In terms of value, the segment showcased a noteworthy CAGR of 9.20% from 2018 to 2023.
Africa Sports Drinks Market

Brands are actively engaging with customers on social platforms, which is expected to drive growth in the region

  • The sports drink market is growing steadily in the region. It registered a growth rate of 26.88% by value from 2020 to 2023. The demand for sports drinks is rising rapidly in Africa due to multiple reasons, such as the rising young population who perceive such drinks to be a part of daily consumption. The number of youths is rising in Africa; for instance, 49.79% of Africa’s total population were aged between 18 and 64 years in 2022. Brands are actively engaged with their customers on platforms such as Twitter, Instagram, and Facebook, and the greater the number of fan followers, the greater it builds trust among consumers.
  • Nigeria holds the major market share in the region. It has registered a growth rate of 51.19% by value from 2020 to 2023 in the sports drink market. The increased population involved in sports and physical activities is driving the sports drink market. Increasing concerns about health and fitness among the young generation are driving the market players to produce products with nutritional benefits and low-calorie products. Some of the popular sports drinks in the country are Lucozade, Red Bull, Power Horse, Monster Energy Drink, and Fearless Energy Drink.
  • In Africa, players are launching new and innovative flavors, which are projected to drive the market between 2024 and 2030. It is projected to register a CAGR of 8.78% by value from 2024 to 2028. Monster Energy South Africa added a new flavor to its Juice Monster range, namely Monster Mariposa, in 2022. Similarly, Prime Hydration launched five new flavors of its Energy Drinks product. More specifically, the company launched flavors such as coconut, lime, Grapefruit, and tropical punch in April 2023.

Africa Sports Drinks Market Trends

Growing interest towards sports drinks made from natural ingredients is driving the market growth

  • In 2022, there were more than 8.5 million (25%) sports drink consumers in South Africa (adult population +15 years). Also, the consumption of sports drinks can be primarily ascribed to the surge in consumer inclination toward physical well-being and an increase in the number of fitness centers and health clubs.
  • Consumers in the region are seeking out brands that are made with whole ingredients with a growing interest in the origin of the product. Consumers pay attention to clean labels and ingredients used in sports drinks. In 2022, 52% of the consumers in the African region claimed that they always look for clean labels while shopping.
  • With the growing demand for healthy beverages, sports drink manufacturers in the region experienced a surge in their sales. The fluctuation in the sports drinks price is connected with the rise and fall in the prices of its raw materials.
  • Consumers' preference for sugar-free sports drinks is gaining popularity in the region due to the health effects of high-sugar intake drinks. In 2022, 28% of consumers in South Africa paid for fewer sugary drinks and claimed that they were reducing their sugar and calorie intake. More than a quarter of South Africans live with obesity, ranking the country among the top 20% of the most obese nations in the world.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Integration of digital technologies such as QR codes, augmented reality amnd smart packaging solutions are enhancing engagement
  • Brands are continuously innovating its sports drink formulations, offering diverse options beyond traditional sugary drinks. This includes sugar-free options, electrolyte-enhanced formulas, and flavors catering to local preferences

Africa Sports Drinks Industry Overview

The Africa Sports Drinks Market is fairly consolidated, with the top five companies occupying 73.34%. The major players in this market are Congo Brands, PepsiCo, Inc., Suntory Holdings Limited, The Coca-Cola Company and Tiger Brands Ltd. (sorted alphabetically).

Africa Sports Drinks Market Leaders

  1. Congo Brands

  2. PepsiCo, Inc.

  3. Suntory Holdings Limited

  4. The Coca-Cola Company

  5. Tiger Brands Ltd.

Africa Sports Drinks Market Concentration

Other important companies include Aje Group, BOS Brands (Pty) Ltd, Ekhamanzi Springs (Pty) Ltd, Kingsley Beverages Limited, Oshee Polska Sp. Z.O.O., Thirsti Water (Pty) Ltd.

*Disclaimer: Major Players sorted in alphabetical order.

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Africa Sports Drinks Market News

  • April 2023: Congo LLC to relocate, and expand Louisville headquarters with USD 8.25 million investment, creating 500 high-wage jobs. The company will relocate its Louisville headquarters to an existing 110,000-square-foot location at 13551 Triton Park Blvd., moving from its current 18,000-square-foot facility.
  • October 2022: Tiger Brands also started producing a “zero” Energade variant, which is free from added sugar and contains very few calories. The product is available in the two classic flavors Lemon and Orange, in the practical 0.5L PET format.
  • May 2022: To advertise its sports drinks, Thirsti Water (Pty) Ltd has expanded into football by signing a three-year hydration deal with SuperSport United.

Free with this Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Africa Sports Drinks Market
Africa Sports Drinks Market
Africa Sports Drinks Market
Africa Sports Drinks Market

Africa Sports Drinks Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Consumer Buying Behaviour

    2. 2.2. Innovations

    3. 2.3. Brand Share Analysis

    4. 2.4. Regulatory Framework

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 3.1. Soft Drink Type

      1. 3.1.1. Electrolyte-Enhanced Water

      2. 3.1.2. Hypertonic

      3. 3.1.3. Hypotonic

      4. 3.1.4. Isotonic

      5. 3.1.5. Protein-based Sport Drinks

    2. 3.2. Packaging Type

      1. 3.2.1. Aseptic packages

      2. 3.2.2. Metal Can

      3. 3.2.3. PET Bottles

    3. 3.3. Sub Distribution Channel

      1. 3.3.1. Convenience Stores

      2. 3.3.2. Online Retail

      3. 3.3.3. Specialty Stores

      4. 3.3.4. Supermarket/Hypermarket

      5. 3.3.5. Others

    4. 3.4. Country

      1. 3.4.1. Egypt

      2. 3.4.2. Nigeria

      3. 3.4.3. South Africa

      4. 3.4.4. Rest of Africa

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Aje Group

      2. 4.4.2. BOS Brands (Pty) Ltd

      3. 4.4.3. Congo Brands

      4. 4.4.4. Ekhamanzi Springs (Pty) Ltd

      5. 4.4.5. Kingsley Beverages Limited

      6. 4.4.6. Oshee Polska Sp. Z.O.O.

      7. 4.4.7. PepsiCo, Inc.

      8. 4.4.8. Suntory Holdings Limited

      9. 4.4.9. The Coca-Cola Company

      10. 4.4.10. Thirsti Water (Pty) Ltd

      11. 4.4.11. Tiger Brands Ltd.

  7. 5. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF SPORTS DRINKS MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF SPORTS DRINKS MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, LITRES, AFRICA, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF SPORTS DRINKS MARKET BY SOFT DRINK TYPE, USD, AFRICA, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF ELECTROLYTE-ENHANCED WATER MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF ELECTROLYTE-ENHANCED WATER MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF ELECTROLYTE-ENHANCED WATER MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF HYPERTONIC MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF HYPERTONIC MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF HYPERTONIC MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF HYPOTONIC MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF HYPOTONIC MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF HYPOTONIC MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF ISOTONIC MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF ISOTONIC MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF ISOTONIC MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 22:  
  2. VOLUME OF PROTEIN-BASED SPORT DRINKS MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 23:  
  2. VALUE OF PROTEIN-BASED SPORT DRINKS MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 24:  
  2. VALUE SHARE OF PROTEIN-BASED SPORT DRINKS MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 25:  
  2. VOLUME OF SPORTS DRINKS MARKET BY PACKAGING TYPE, LITRES, AFRICA, 2018 - 2030
  1. Figure 26:  
  2. VALUE OF SPORTS DRINKS MARKET BY PACKAGING TYPE, USD, AFRICA, 2018 - 2030
  1. Figure 27:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 28:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 29:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, AFRICA, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, USD, AFRICA, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, AFRICA, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, LITRES, AFRICA, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, USD, AFRICA, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, AFRICA, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, AFRICA, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, USD, AFRICA, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, AFRICA, 2023 VS 2030
  1. Figure 38:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, AFRICA, 2018 - 2030
  1. Figure 39:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, AFRICA, 2018 - 2030
  1. Figure 40:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 41:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 42:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, AFRICA, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, AFRICA, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 45:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, AFRICA, 2018 - 2030
  1. Figure 46:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, AFRICA, 2018 - 2030
  1. Figure 47:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 48:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, AFRICA, 2018 - 2030
  1. Figure 49:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, AFRICA, 2018 - 2030
  1. Figure 50:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SPECIALTY STORES SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 51:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, AFRICA, 2018 - 2030
  1. Figure 52:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, AFRICA, 2018 - 2030
  1. Figure 53:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 54:  
  2. VOLUME OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, LITRES, AFRICA, 2018 - 2030
  1. Figure 55:  
  2. VALUE OF SPORTS DRINKS MARKET SOLD VIA OFF-TRADE, USD, AFRICA, 2018 - 2030
  1. Figure 56:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 57:  
  2. VOLUME OF SPORTS DRINKS MARKET BY COUNTRY, LITRES, AFRICA, 2018 - 2030
  1. Figure 58:  
  2. VALUE OF SPORTS DRINKS MARKET BY COUNTRY, USD, AFRICA, 2018 - 2030
  1. Figure 59:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 60:  
  2. VOLUME SHARE OF SPORTS DRINKS MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 61:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, EGYPT, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF SPORT DRINKS MARKET, USD, EGYPT, 2018 - 2030
  1. Figure 63:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, EGYPT, 2023 VS 2030
  1. Figure 64:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, NIGERIA, 2018 - 2030
  1. Figure 65:  
  2. VALUE OF SPORT DRINKS MARKET, USD, NIGERIA, 2018 - 2030
  1. Figure 66:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NIGERIA, 2023 VS 2030
  1. Figure 67:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, SOUTH AFRICA, 2018 - 2030
  1. Figure 68:  
  2. VALUE OF SPORT DRINKS MARKET, USD, SOUTH AFRICA, 2018 - 2030
  1. Figure 69:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
  1. Figure 70:  
  2. VOLUME OF SPORT DRINKS MARKET, LITRES, REST OF AFRICA, 2018 - 2030
  1. Figure 71:  
  2. VALUE OF SPORT DRINKS MARKET, USD, REST OF AFRICA, 2018 - 2030
  1. Figure 72:  
  2. VALUE SHARE OF SPORTS DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF AFRICA, 2023 VS 2030
  1. Figure 73:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, AFRICA, 2020 - 2023
  1. Figure 74:  
  2. MOST ADOPTED STRATEGIES, COUNT, AFRICA, 2020 - 2023
  1. Figure 75:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, AFRICA, 2022

Africa Sports Drinks Industry Segmentation

Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks are covered as segments by Soft Drink Type. Aseptic packages, Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Egypt, Nigeria, South Africa are covered as segments by Country.

  • The sports drink market in the region is witnessing robust growth, primarily driven by the rising number of individuals engaging in sports activities like athletics, bodybuilding, weightlifting, and cycling. For instance, in 2022, South Africa recorded a health and fitness club membership of 2.4 million. This surge in sports participation translated into a notable 16.07% growth in sports drink sales in 2023 compared to 2021.
  • In 2023, isotonic drinks dominated the market, commanding over 50% share in the region. These drinks, designed to fuel and hydrate the body during intense workouts, mirror the carbohydrate concentrations found in the human body. With the region's strong sports culture and emphasis on physical activity, isotonic sports drinks have become a preferred choice among Africans.
  • As the sports culture continues to flourish in the region, the demand for electrolyte-enhanced water is poised to rise. These drinks play a crucial role in maintaining optimal electrolyte balance, especially during physical exertion, intense workouts, or in hot and humid conditions when electrolyte loss is heightened. Notably, the segment witnessed a significant 22.5% volume growth in 2023 compared to 2020.
  • Protein-based sports drinks have witnessed a surge in popularity, particularly among athletes and fitness enthusiasts. These drinks offer multiple benefits, such as aiding muscle tissue repair and regeneration, especially when consumed post-activity. In terms of value, the segment showcased a noteworthy CAGR of 9.20% from 2018 to 2023.
Soft Drink Type
Electrolyte-Enhanced Water
Hypertonic
Hypotonic
Isotonic
Protein-based Sport Drinks
Packaging Type
Aseptic packages
Metal Can
PET Bottles
Sub Distribution Channel
Convenience Stores
Online Retail
Specialty Stores
Supermarket/Hypermarket
Others
Country
Egypt
Nigeria
South Africa
Rest of Africa
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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Africa Sports Drinks Market Research FAQs

The Africa Sports Drinks Market size is expected to reach USD 174.14 million in 2024 and grow at a CAGR of 8.90% to reach USD 290.36 million by 2030.

In 2024, the Africa Sports Drinks Market size is expected to reach USD 174.14 million.

Congo Brands, PepsiCo, Inc., Suntory Holdings Limited, The Coca-Cola Company and Tiger Brands Ltd. are the major companies operating in the Africa Sports Drinks Market.

In the Africa Sports Drinks Market, the Isotonic segment accounts for the largest share by soft drink type.

In 2024, South Africa accounts for the largest share by country in the Africa Sports Drinks Market.

In 2023, the Africa Sports Drinks Market size was estimated at 174.14 million. The report covers the Africa Sports Drinks Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Africa Sports Drinks Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

Sports Drink in Africa Industry Report

Statistics for the 2023 Africa Sports Drinks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Africa Sports Drinks analysis includes a market forecast outlook to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Sports Drink Market in Africa Report Snapshots

Africa Sports Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030