Market Trends of africa ready to drink tea Industry
Growing healthconsiousness among consumers and innovations in flavor profile is impacting the market positively
- In East Africa, Chai is a popular blend of black tea, milk, and spices. In Southern Africa, Red Bush tea, also known as Rooibos, is a popular herbal tea. In West and North Africa, Bisap, or Kirkade, a hibiscus-based tea, is a popular beverage. In North and West Africa, Mint tea is a popular choice.
- Under the product attributes, African consumers appreciate RTD tea because it provides them with the variety of tea flavors, including classic choices such as black, green, and herbal blends.
- In 2022, Nigeria has observed an inflation of 25.80%. Inflation in Africa has had a detrimental impact on the CIP rate, leading to an increase in the cost of food products, including RTD tea beverages, in various nations. However, players in the region are cutting their profit margins to avail products at a reasonable price to the consumers.
- Under RTD tea beverages, black tea beverages are highly popularized and enjoyed by consumers. Induvial dealing with diabetes are consideration these beverages for its health benefits and other functional benefits.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Consumers are seeking unique and exotic flavor profiles inspired by global culinary trends and local ingredients
- Brands are emphasizing the natural ingredients, low sugar content and health benefits of their RTD teas to attract health-conscious consumers
