Africa Ready to Drink Tea Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Carbonated Ready to Drink Tea Market Share in Africa and is segmented by Type (Green Tea, Black Tea, and Others), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online Stores, and Others) and By Geography.

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Africa RTD Tea Market Size

Africa Ready to Drink Tea Market Summary
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https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2018 - 2030
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 216.3 Million
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2030) USD 364.5 Million
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Soft Drink Type Iced Tea
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2030) 9.09 %
https://s3.mordorintelligence.com/globe/1629285706162_test~globe_globe.svg Largest Share by Country South Africa

Major Players
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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Africa RTD Tea Market Analysis

The Africa Ready to Drink Tea Market size is estimated at 216.3 million USD in 2024, and is expected to reach 364.5 million USD by 2030, growing at a CAGR of 9.09% during the forecast period (2024-2030).

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216.3 Million

Market Size in 2024 (USD)

364.5 Million

Market Size in 2030 (USD)

7.12 %

CAGR (2018-2023)

9.09 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

58.53 %

value share, Iced Tea, 2023

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The rising demand for variants, there are Flavored Iced Teas available in a wide spectrum of flavors, from refreshing mint and zesty lemon to exotic choices like mango and passionfruit captivating the growth.

Fastest-growing segment by Soft Drink Type

9.64 %

Projected CAGR, Herbal Tea, 2024-2030

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Specialty tea continues to gain popularity with functional benefits, such as aiding digestion, are becoming increasingly popular among health-conscious consumers.

Leading Market Player

41.83 %

market share, PepsiCo, Inc., Inc.

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PepsiCo, Inc. has gained a competitive edge over other players due to its extensive product portfolio with wider brand presence, along with its strategic moves toward innovation.

Largest Segment by Country

89.37 %

value share, South Africa, 2023

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In line with health trends, green tea and rooibos variants of RTD tea are gaining momentum in the region, given their perceived additional health benefits including a high concentration of antioxidants.

Fastest-growing segment by Country

14.91 %

Projected CAGR, Nigeria, 2024-2030

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Manufacturers are introducing innovative flavors and varieties of RTD tea to cater to evolving consumer preferences. Expanding the appeal of RTD tea beyond traditional black tea in Nigeria.

Rising health concerns and increasing demand for herbal products propelling RTD tea sales across Africa

  • From 2021 to 2023, the value of RTD tea sales surged by 15.99%. This growth can be attributed to a rising preference for healthier beverages over carbonated drinks. The distribution of RTD tea has also expanded across various channels, including supermarkets, hypermarkets, grocery stores, specialist stores, and convenience stores. Among these, grocery stores stand out, offering a diverse range of RTD tea options, such as iced tea and green tea from different brands, catering to consumer preferences. This trend is expected to fuel further market growth.
  • The rise in consumer spending, coupled with the convenience of purchasing from supermarkets, presents a promising opportunity for RTD tea manufacturers, especially in developing nations. Notably, Kenya is Africa's largest tea producer owing to its favorable equatorial location, enabling year-round harvesting. The country boasts 11 distinct tea regions, spanning the high plains on both sides of the Eastern Rift Valley. Notably, the majority of tea production, about two-thirds, comes from smallholders and is processed in 66 factories.
  • Between 2024 and 2030, both herbal tea and green tea are projected to exhibit the highest CAGRs of 9.64% each. This surge is expected to be driven by the rising awareness of the fat-burning properties of herbal and green teas, aligning with heightened health concerns. To cater to the growing demand for premium brands, companies are crafting targeted social media campaigns, particularly aimed at tech-savvy young consumers. These campaigns emphasize value for money, personalization, and seamless digital integration. Notably, there has been a significant rise in the number of internet users, reflecting the expanding internet penetration across Africa.
Africa Ready to Drink Tea Market

The market is witnessing growth, driven by a rising consumer preference for ready-to-drink (RTD) teas with reduced sugar content

  • The sales value of RTD (ready-to-drink) tea in Africa experienced a significant increase of 15.99% in 2023, compared to 2021. This surge can be largely attributed to rising consumer awareness of the myriad health benefits linked to RTD tea. These advantages span from aiding weight management and alleviating body and headache discomfort to reducing cholesterol levels and even mitigating the risk of heart attacks.
  • South Africa stands out as the leading market for ready-to-drink (RTD) tea in Africa. In 2023, the sales value of RTD tea in South Africa increased by 27.04% from 2020. A discernible trend in the country is the growing preference for health-conscious RTD teas, emphasizing lower sugar levels, natural sweeteners, and added antioxidants. Key industry players, including The Coca-Cola Company, BOS brands, San Benedetto SpA, and Unilever, are actively catering to this demand. Companies are introducing sugar-free options in their ready-to-drink (RTD) tea lineup, favoring natural sweeteners like Sucrose, Stevia, and Fructose.
  • Egypt leads the pack among African nations in the RTD tea market, with a projected value CAGR of 10.25% from 2023 to 2030. The surge in urbanization and the expanding middle class in Egypt are driving the demand for convenient food and beverages, including RTD teas. As the market matures, Egyptian consumers are expected to display a growing interest in innovative RTD tea offerings, whether infused with functional ingredients or brewed using unique methods.

Africa Ready to Drink Tea Market Trends

Growing healthconsiousness among consumers and innovations in flavor profile is impacting the market positively

  • In East Africa, Chai is a popular blend of black tea, milk, and spices. In Southern Africa, Red Bush tea, also known as Rooibos, is a popular herbal tea. In West and North Africa, Bisap, or Kirkade, a hibiscus-based tea, is a popular beverage. In North and West Africa, Mint tea is a popular choice.
  • Under the product attributes, African consumers appreciate RTD tea because it provides them with the variety of tea flavors, including classic choices such as black, green, and herbal blends.
  • In 2022, Nigeria has observed an inflation of 25.80%. Inflation in Africa has had a detrimental impact on the CIP rate, leading to an increase in the cost of food products, including RTD tea beverages, in various nations. However, players in the region are cutting their profit margins to avail products at a reasonable price to the consumers.
  • Under RTD tea beverages, black tea beverages are highly popularized and enjoyed by consumers. Induvial dealing with diabetes are consideration these beverages for its health benefits and other functional benefits.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Consumers are seeking unique and exotic flavor profiles inspired by global culinary trends and local ingredients
  • Brands are emphasizing the natural ingredients, low sugar content and health benefits of their RTD teas to attract health-conscious consumers

Africa RTD Tea Industry Overview

The Africa Ready to Drink Tea Market is fairly consolidated, with the top five companies occupying 81.76%. The major players in this market are BOS Brands (Pty) Ltd, Clover S.A. (Pty) Ltd, PepsiCo, Inc., Tata Consumer Products Ltd and The Coca-Cola Company (sorted alphabetically).

Africa RTD Tea Market Leaders

  1. BOS Brands (Pty) Ltd

  2. Clover S.A. (Pty) Ltd

  3. PepsiCo, Inc.

  4. Tata Consumer Products Ltd

  5. The Coca-Cola Company

Africa Ready to Drink Tea Market Concentration

Other important companies include CWAY Group, Dynamic Brands Manufacturing (Pty) Ltd..

*Disclaimer: Major Players sorted in alphabetical order.

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Africa RTD Tea Market News

  • February 2021: BOS Brands ramped up its direct-toconsumer offerings, through a new subscription service. This service makes BOS products available to consumers directly from the brand, and at a discounted rate for monthly orders.
  • January 2021: Manhattan Ice Tea, a brand under Clover S.A. launched a new range of Rooibos RTD Tea products. This new range includes two new rooibos RTD Tea products, which are available in Lemon and Mixed Berry flavours.These products contain mineral water, fructose, sugar, citric acid, rooibos tea extract, acidity regulators, flavouring, preservatives, and colourants, as well sweeteners.
  • February 2019: BOS Brands (Pty) Ltd launched unsweetened iced tea in three flavors such as blueberry and jasmine, white peach and elderflower, and pineapple and coconut.

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Africa Ready to Drink Tea Market
Africa Ready to Drink Tea Market
Africa Ready to Drink Tea Market
Africa Ready to Drink Tea Market

Africa RTD Tea Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Consumer Buying Behaviour

    2. 2.2. Innovations

    3. 2.3. Brand Share Analysis

    4. 2.4. Regulatory Framework

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 3.1. Soft Drink Type

      1. 3.1.1. Green Tea

      2. 3.1.2. Herbal Tea

      3. 3.1.3. Iced Tea

      4. 3.1.4. Other RTD Tea

    2. 3.2. Packaging Type

      1. 3.2.1. Aseptic packages

      2. 3.2.2. Glass Bottles

      3. 3.2.3. Metal Can

      4. 3.2.4. PET Bottles

    3. 3.3. Distribution Channel

      1. 3.3.1. Off-trade

        1. 3.3.1.1. Convenience Stores

        2. 3.3.1.2. Online Retail

        3. 3.3.1.3. Supermarket/Hypermarket

        4. 3.3.1.4. Others

      2. 3.3.2. On-trade

    4. 3.4. Country

      1. 3.4.1. Egypt

      2. 3.4.2. Nigeria

      3. 3.4.3. South Africa

      4. 3.4.4. Rest of Africa

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. BOS Brands (Pty) Ltd

      2. 4.4.2. Clover S.A. (Pty) Ltd

      3. 4.4.3. CWAY Group

      4. 4.4.4. Dynamic Brands Manufacturing (Pty) Ltd.

      5. 4.4.5. PepsiCo, Inc.

      6. 4.4.6. Tata Consumer Products Ltd

      7. 4.4.7. The Coca-Cola Company

  7. 5. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF READY TO DRINK TEA MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF READY TO DRINK TEA MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY SOFT DRINK TYPE, LITRES, AFRICA, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF READY TO DRINK TEA MARKET BY SOFT DRINK TYPE, USD, AFRICA, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF GREEN TEA MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF GREEN TEA MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF GREEN TEA MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF HERBAL TEA MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF HERBAL TEA MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF HERBAL TEA MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF ICED TEA MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF ICED TEA MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF ICED TEA MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF OTHER RTD TEA MARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF OTHER RTD TEA MARKET, USD, AFRICA, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF OTHER RTD TEA MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 22:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY PACKAGING TYPE, LITRES, AFRICA, 2018 - 2030
  1. Figure 23:  
  2. VALUE OF READY TO DRINK TEA MARKET BY PACKAGING TYPE, USD, AFRICA, 2018 - 2030
  1. Figure 24:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 25:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY PACKAGING TYPE, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 26:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, AFRICA, 2018 - 2030
  1. Figure 27:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA ASEPTIC PACKAGES, USD, AFRICA, 2018 - 2030
  1. Figure 28:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, AFRICA, 2023 VS 2030
  1. Figure 29:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA GLASS BOTTLES, LITRES, AFRICA, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA GLASS BOTTLES, USD, AFRICA, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, AFRICA, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA METAL CAN, LITRES, AFRICA, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA METAL CAN, USD, AFRICA, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, AFRICA, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA PET BOTTLES, LITRES, AFRICA, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA PET BOTTLES, USD, AFRICA, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, AFRICA, 2023 VS 2030
  1. Figure 38:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY DISTRIBUTION CHANNEL, LITRES, AFRICA, 2018 - 2030
  1. Figure 39:  
  2. VALUE OF READY TO DRINK TEA MARKET BY DISTRIBUTION CHANNEL, USD, AFRICA, 2018 - 2030
  1. Figure 40:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY DISTRIBUTION CHANNEL, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 41:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY DISTRIBUTION CHANNEL, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 42:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, AFRICA, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, USD, AFRICA, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 45:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 46:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA CONVENIENCE STORES, LITRES, AFRICA, 2018 - 2030
  1. Figure 47:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA CONVENIENCE STORES, USD, AFRICA, 2018 - 2030
  1. Figure 48:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 49:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA ONLINE RETAIL, LITRES, AFRICA, 2018 - 2030
  1. Figure 50:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA ONLINE RETAIL, USD, AFRICA, 2018 - 2030
  1. Figure 51:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 52:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, AFRICA, 2018 - 2030
  1. Figure 53:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, AFRICA, 2018 - 2030
  1. Figure 54:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 55:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, AFRICA, 2018 - 2030
  1. Figure 56:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, AFRICA, 2018 - 2030
  1. Figure 57:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 58:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, AFRICA, 2018 - 2030
  1. Figure 59:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA ON-TRADE CHANNEL, USD, AFRICA, 2018 - 2030
  1. Figure 60:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, AFRICA, 2023 VS 2030
  1. Figure 61:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY COUNTRY, LITRES, AFRICA, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF READY TO DRINK TEA MARKET BY COUNTRY, USD, AFRICA, 2018 - 2030
  1. Figure 63:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 64:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 65:  
  2. VOLUME OF RTD TEA MARKET, LITRES, EGYPT, 2018 - 2030
  1. Figure 66:  
  2. VALUE OF RTD TEA MARKET, USD, EGYPT, 2018 - 2030
  1. Figure 67:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, EGYPT, 2023 VS 2030
  1. Figure 68:  
  2. VOLUME OF RTD TEA MARKET, LITRES, NIGERIA, 2018 - 2030
  1. Figure 69:  
  2. VALUE OF RTD TEA MARKET, USD, NIGERIA, 2018 - 2030
  1. Figure 70:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NIGERIA, 2023 VS 2030
  1. Figure 71:  
  2. VOLUME OF RTD TEA MARKET, LITRES, SOUTH AFRICA, 2018 - 2030
  1. Figure 72:  
  2. VALUE OF RTD TEA MARKET, USD, SOUTH AFRICA, 2018 - 2030
  1. Figure 73:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SOUTH AFRICA, 2023 VS 2030
  1. Figure 74:  
  2. VOLUME OF RTD TEA MARKET, LITRES, REST OF AFRICA, 2018 - 2030
  1. Figure 75:  
  2. VALUE OF RTD TEA MARKET, USD, REST OF AFRICA, 2018 - 2030
  1. Figure 76:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF AFRICA, 2023 VS 2030
  1. Figure 77:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, AFRICA, 2020 - 2023
  1. Figure 78:  
  2. MOST ADOPTED STRATEGIES, COUNT, AFRICA, 2020 - 2023
  1. Figure 79:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, AFRICA, 2022

Africa Ready to Drink Tea Industry Segmentation

Green Tea, Herbal Tea, Iced Tea are covered as segments by Soft Drink Type. Aseptic packages, Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Egypt, Nigeria, South Africa are covered as segments by Country.

  • From 2021 to 2023, the value of RTD tea sales surged by 15.99%. This growth can be attributed to a rising preference for healthier beverages over carbonated drinks. The distribution of RTD tea has also expanded across various channels, including supermarkets, hypermarkets, grocery stores, specialist stores, and convenience stores. Among these, grocery stores stand out, offering a diverse range of RTD tea options, such as iced tea and green tea from different brands, catering to consumer preferences. This trend is expected to fuel further market growth.
  • The rise in consumer spending, coupled with the convenience of purchasing from supermarkets, presents a promising opportunity for RTD tea manufacturers, especially in developing nations. Notably, Kenya is Africa's largest tea producer owing to its favorable equatorial location, enabling year-round harvesting. The country boasts 11 distinct tea regions, spanning the high plains on both sides of the Eastern Rift Valley. Notably, the majority of tea production, about two-thirds, comes from smallholders and is processed in 66 factories.
  • Between 2024 and 2030, both herbal tea and green tea are projected to exhibit the highest CAGRs of 9.64% each. This surge is expected to be driven by the rising awareness of the fat-burning properties of herbal and green teas, aligning with heightened health concerns. To cater to the growing demand for premium brands, companies are crafting targeted social media campaigns, particularly aimed at tech-savvy young consumers. These campaigns emphasize value for money, personalization, and seamless digital integration. Notably, there has been a significant rise in the number of internet users, reflecting the expanding internet penetration across Africa.
Soft Drink Type
Green Tea
Herbal Tea
Iced Tea
Other RTD Tea
Packaging Type
Aseptic packages
Glass Bottles
Metal Can
PET Bottles
Distribution Channel
Off-trade
Convenience Stores
Online Retail
Supermarket/Hypermarket
Others
On-trade
Country
Egypt
Nigeria
South Africa
Rest of Africa
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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Africa RTD Tea Market Research FAQs

The Africa Ready to Drink Tea Market size is expected to reach USD 216.29 million in 2024 and grow at a CAGR of 9.09% to reach USD 364.50 million by 2030.

In 2024, the Africa Ready to Drink Tea Market size is expected to reach USD 216.29 million.

BOS Brands (Pty) Ltd, Clover S.A. (Pty) Ltd, PepsiCo, Inc., Tata Consumer Products Ltd and The Coca-Cola Company are the major companies operating in the Africa Ready to Drink Tea Market.

In the Africa Ready to Drink Tea Market, the Iced Tea segment accounts for the largest share by soft drink type.

In 2024, South Africa accounts for the largest share by country in the Africa Ready to Drink Tea Market.

In 2023, the Africa Ready to Drink Tea Market size was estimated at 216.29 million. The report covers the Africa Ready to Drink Tea Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Africa Ready to Drink Tea Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

Africa RTD Tea Industry Report

Statistics for the 2024 Africa RTD Tea market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Africa RTD Tea analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Africa RTD Tea Market Report Snapshots

Africa Ready to Drink Tea Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)