Market Trends of africa protein Industry
Per capita consumption of animal protein to witness significant growth due to growing health awareness and consumer healthy eating habits
- The graph depicts the per capita consumption of animal protein for the whole of Africa. The market is primarily driven by growing health awareness and recent consumer preference for nutritious and healthy eating. Furthermore, consumers' perception of the high nutritional content of infant formulas due to their understanding of their children's health drives growth in the consumption of infant formulas made from milk protein. However, the increasing prevalence of veganism and the high incidence of lactose intolerance hold back the market's growth. Since 2017, the market has been growing slowly due to changes in South African legislation, primarily regarding dietary supplements, as manufacturers are charged additional costs for product certifications.
- Sub-Saharan Africa's per capita milk consumption has declined over the last two decades. However, the per capita consumption of animals increased to 105.7 g in 2022 from 88 g in 2017. However, considering that the population of Africa will grow from 1.3 billion to 2.5 billion in 2050. This means that more animal protein will be consumed.
- South African manufacturers have embraced innovative production techniques to gain market cost leadership. Increasing demand from working women for high-quality protein infant formulas and the nutritional needs of athletes drive growth rates. With a mature and organized retail sector, it is expected to increase shelf space for protein products, maintaining a large share in the African region. As a result, consumers are increasingly buying protein bars and supplements to meet their nutritional needs and maintain their health. Changing consumer lifestyles and rising healthcare expenditures also play a vital role in the growth of the plant protein market in Africa.
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Meat and milk production contributes majorly as raw material for animal protein ingredients manufacturers
- The graph depicts the production of raw materials such as the meat of cattle, chickens, and pigs with the bone - fresh or chilled, raw milk of cattle and goats, skim milk of cows, and dry whey for the whole of Africa. Milk is the raw material for manufacturing animal proteins such as milk proteins, whey proteins, casein, and caseinates. The top five African milk-producing countries in terms of milk volume are Sudan, Egypt, Kenya, South Africa, and Algeria. Local milk production in West Africa has already risen by 50% between 2000 and 2016 to about 4 billion liters in 2019. The production of whey protein has increased due to rising fitness enthusiasts in the region. For instance, in South Africa, 2.26 million people had a fitness and health club membership in 2019.
- Around 65-70% of consumption comes from local production, and imported milk powder helps meet the remaining needs. In 2018, the European Union exported 92,620 tons of milk powder to West Africa and 276,982 tons of fat-filled milk powder. Kenya is the leading milk producer in East Africa. Dairy is the largest agricultural sub-sector in Kenya in terms of income and employment creation contributing to 4% of the overall GDP.
- Based on the current per capita animal product consumption, the feed required for South Africa is 13.3 million tons in 2021, which is projected to increase further in the forecast period due to the rising demand for insect proteins for animal feed in the region. While other animal proteins, such as collagen and gelatin, are manufactured using animal and marine waste in Africa, pigs consume less feed to reduce the extra heat produced by the digestion of feed and metabolism of nutrients, which affects the protein content in them.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Key players to focus more on Africa market
- Functional beverages to support market growth
- The unavailability of a popular sauce may hamper the industry's growth
- Dairy alternatives influencing the demand
- Technological adaptation is driving the industry
- The growing healthy snacking has been a boost to the sector
- Animal feed is an underdeveloped business with high growth potential
- Plant protein consumption to grow with steady growth rate with countries like Kenya and Nigeria seeing more inclination towards plan-based food
- Increasing women employment leading to immense growth opportunity drove the segment
- The higher sugar content in breakfast cereals is a major threat to segment growth
- Rising at-home consumption of confectionery products to boost the market
- Growing number of elderly population and increased risk of chronic diseases and disabilities driving the market
- The industry is thriving due to increased promotional activities
- The expanding consumer base may benefit the sports supplements market
- Demand is boosted by increased disposable income and urbanization
- Soy, wheat, and pea production contributes majorly as raw material for plant protein ingredients manufacturers
