Africa Packaging Market Size (2024 - 2029)

The Africa Packaging Market is experiencing growth driven by an increasing number of young consumers, rising demand for consumer goods, and expanding domestic economies, particularly in East and West Africa. Urbanization and consumer preferences for value-oriented packaging solutions are influencing market dynamics, with a notable shift towards glass containers and bottles due to their aesthetic appeal and recyclability. Despite challenges such as high manufacturing costs and supply chain disruptions exacerbated by global events, the market is poised for expansion as companies invest in technology and local partnerships to enhance their offerings.

Market Size of Africa Packaging Industry

Africa Packaging Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 43.48 Billion
Market Size (2029) USD 52.52 Billion
CAGR (2024 - 2029) 3.85 %
Market Concentration Medium

Major Players

Africa Packaging Market Major Players

*Disclaimer: Major Players sorted in no particular order

Africa Packaging Market Analysis

The Africa Packaging Market size is estimated at USD 43.48 billion in 2024, and is expected to reach USD 52.52 billion by 2029, growing at a CAGR of 3.85% during the forecast period (2024-2029).

  • An increasing number of young consumers is driving the market, increasing demand for consumer goods, rising individual incomes, and expanding domestic economies, particularly in East and West Africa.
  • With increasing urbanization and mobility, African consumers are looking for products that offer the best value for money, such as bulk, discounted, and smaller packs. It can be an advantage for vendors to go for attractive packaging to encourage and boost sales. Moreover, the growing concern regarding the packaging of food, beverages, pharmaceuticals, and other household products is driving the market for glass containers and bottles as they offer an aesthetic charm to people and are recyclable.
  • Furthermore, companies are willing to bring better technology, technical expertise, and patience to find local partners. For instance, in October 2022, Austria-based Alpla Group, an international plastic packaging, and recycling specialist, expanded its footprint in South Africa by building a new facility in Lanseria, Gauteng Province, near Johannesburg.
  • One of the significant challenges impeding packaging market growth is high packaging manufacturing costs. Paper pulp is a primary raw material used in paper packaging manufacturing. It is widely used in manufacturing corrugated boxes, cardboard boxes, folding cartons, and paper bags, among other types of packaging. The price of paper pulp has constantly been fluctuating. Similarly, the plastic packaging industry is also dependent on crude oil, and crude oil prices are also volatile. Furthermore, the Russia-Ukraine war has an impact on the overall packaging ecosystem.
  • With the outbreak of COVID-19, packaging manufacturers faced supply chain disruption along with decreasing manufacturing at the site in many parts of Africa. For instance, paper and packaging company Mondi announced the temporary suspension of production at its Merebank mill in South Africa, which has a production capacity of 270,000 tonnes annually.

Africa Packaging Industry Segmentation

Packaging Industry is of paramount importance and plays a vital role in the international trade of goods. Packaging can be classified based on their type of use, which is primary packaging, secondary packaging, tertiary packaging and ancillary packaging. It is also segregated on the basis of types of materials used such as Plastic, Paper and Paperboard, Glass and Metals. Packaging is used across different end user sectors in a wide range of industries, such as food and beverage, healthcare, cosmetics, among other end user sectors. The study tracks the demand for the market through the revenue accrued by value (in USD Million) of consumption of packaging solutions in Africa. 

The Africa packaging market is segmented by material (paper and paperboard, plastic, metal, glass), product type (plastic bottles, glass bottles, corrugated boxes, metal cans), end-user industry (beverage, food, pharmaceuticals, household and personal care), and geography (Egypt, Nigeria, Kenya, South Africa, Rest of Africa).

The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Material
Paper and Paperboard
Plastic
Metal
Glass
By Product Type
Plastic Bottles
Glass Bottles
Corrugated Boxes
Metal Cans
Other Applications
By End-user Industry
Beverage
Food
Pharmaceuticals
Household and Personal Care
Other
By Country
Egypt
Nigeria
Kenya
South Africa
Rest of Africa
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Africa Packaging Market Size Summary

The Africa Packaging Market is experiencing a steady growth trajectory, driven by an increasing young consumer base and rising demand for consumer goods across the continent, particularly in East and West Africa. The expanding domestic economies and urbanization are prompting consumers to seek value-for-money packaging solutions, such as bulk and smaller packs. This trend presents an opportunity for vendors to enhance sales through attractive packaging. The market is also witnessing a shift towards eco-friendly packaging solutions, with glass containers and bottles gaining popularity due to their aesthetic appeal and recyclability. Companies are investing in technology and local partnerships to strengthen their market presence, as seen with international firms like Alpla Group expanding their operations in South Africa. However, challenges such as high manufacturing costs and fluctuating raw material prices, influenced by global events like the Russia-Ukraine war, continue to pose obstacles to market growth.

The competitive landscape of the Africa Packaging Market is marked by significant developments and strategic expansions. Key players are focusing on increasing their market share through collaborations and investments in production facilities, as evidenced by Ardagh Glass Packaging Africa's facility expansion in Gauteng. The market is also witnessing innovations in beverage packaging, with companies like Coca-Cola Beverages Africa introducing new products in modern packaging formats. The demand for sustainable and health-conscious packaging solutions is driving the market, with energy drinks and low-alcohol substitutes gaining traction. The South African wine industry, a major consumer of glass packaging, is rebounding and focusing on sustainability and market access. Despite the challenges, the market remains moderately competitive, with players actively seeking to expand their customer base and enhance profitability through strategic initiatives and investments.

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Africa Packaging Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Value Chain Analysis

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Intensity of Competitive Rivalry

      5. 1.3.5 Threat of Substitutes

    4. 1.4 Assessment of the Impact of COVID-19 on the Market

    5. 1.5 Overview of the Global Packaging Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Material

      1. 2.1.1 Paper and Paperboard

      2. 2.1.2 Plastic

      3. 2.1.3 Metal

      4. 2.1.4 Glass

    2. 2.2 By Product Type

      1. 2.2.1 Plastic Bottles

      2. 2.2.2 Glass Bottles

      3. 2.2.3 Corrugated Boxes

      4. 2.2.4 Metal Cans

      5. 2.2.5 Other Applications

    3. 2.3 By End-user Industry

      1. 2.3.1 Beverage

      2. 2.3.2 Food

      3. 2.3.3 Pharmaceuticals

      4. 2.3.4 Household and Personal Care

      5. 2.3.5 Other

    4. 2.4 By Country

      1. 2.4.1 Egypt

      2. 2.4.2 Nigeria

      3. 2.4.3 Kenya

      4. 2.4.4 South Africa

      5. 2.4.5 Rest of Africa

Africa Packaging Market Size FAQs

The Africa Packaging Market size is expected to reach USD 43.48 billion in 2024 and grow at a CAGR of 3.85% to reach USD 52.52 billion by 2029.

In 2024, the Africa Packaging Market size is expected to reach USD 43.48 billion.

Africa Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)