Market Share of Africa Nutraceutical Industry
The key multinational companies active in the region hold the major share of the market. Product innovations, technological advancements, partnerships, mergers, acquisitions, market expansions, and category expansions are the important strategies followed by market leaders. Some of the major players in the African nutraceutical market are Arla Foods, Nestle, Herbalife International of America Inc., Amway, and The Kellogg Company.
Suppliers are less in terms of ingredients, as most of the market is controlled by domestic suppliers in the region. Furthermore, the availability of trending ingredients in terms of consumer perspective and ingredients that align with regulations can only be sourced by specific market players.The increasing health awareness and labeling requirements have made the companies look for specific suppliers that provide quality raw materials.
Africa Neutraceutical Market Leaders
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Arla Foods
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Nestle
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Kellogg Co.
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Amway
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Red Bull Corporation
*Disclaimer: Major Players sorted in no particular order
