Market Trends of africa energy drinks Industry
Consumer perception of energy drinks in Africa is primarily influenced by concerns associated with excessive consumption and potential side effects
- Consumption of energy drinks products is highly valued by individuals of different ages in the African region particularly prevalent among those aged 20 to 30. Energy drink consumption was higher among people who were younger and had higher levels of education.
- Product attributes such as sugar-free and natural ingrdients enrgy drinks attract the consumers in the African region with the rising awareness of the health risks associated with sugar consumption. Sugary drinks have been linked to a number of health problems, including obesity, diabetes, and heart disease.
- The population living in large urban areas in the country has increased constantly supporting the gorwth of energy drinks. The retail price of an average energy drinks ranges between USD 1 to USD 1.50 per 250ml.
- Demand for low calories and sugar free alternatives has risen among consumers in the country due to health effects of high sugar intake and consumption diabetes and obesity. Although approximately 43% of the population is suffering from obesity in Ghana.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Companies are focused towards developing specialized formulations tailored to specific needs such as mental focus, workout performance
- Major brands are focusing constantly in product formulations, packaging and functionality to stay competetitve in the market
