Market Trends of africa confectionery Industry
Sugar confectioneries and chocolates are widely accepted confectioneries among Africans, thereby resulting in a higher per capita consumption of these products
- Consumption of confectionery products is highly valued by individuals of different ages in Africa, with confectionery consumption being particularly prevalent among those aged 20 to 30. Chocolate confectionery is consumed by consumers of all ages, socio-economic groups, and both genders.
- Under the confectionery section, consumers are mainly affected by brand loyalty. In Africa, Gen Z and Millennial consumers professed the highest brand loyalty among other age groups. 73% of African consumers consider themselves “loyal” to certain retailers, brands, and stores.
- In 2023, confectionery products witnessed a hike in their sales. The sales growth is linked to the changing eating habits of consumers.; In 2023, under the confectionery segment, the snack bar has been gaining a significant volume of popularity as people prefer them over fried snacks.
- In Africa, under the confectionery segment, chocolate is a popular treat enjoyed by individuals; there are considerations regarding its health benefits and potential drawbacks. Chocolates will be consumed by 92% of the population in 2023.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The use of naturally produced color with unique color emulsion technology is expected to propel the market
