How big is the Africa Confectionery Market?

The Africa Confectionery Market size is expected to reach USD 4.97 billion in 2024 and grow at a CAGR of 7.57% to reach USD 7.69 billion by 2030. Read More

What is the current Africa Confectionery Market size?

In 2024, the Africa Confectionery Market size is expected to reach USD 4.97 billion. Read More

Who are the key players in Africa Confectionery Market?

Chocoladefabriken Lindt & Sprüngli AG, Mars Incorporated, Mondelēz International Inc., Nestlé SA and Tiger Brands are the major companies operating in the Africa Confectionery Market. Read More

Which segment has the biggest share in the Africa Confectionery Market?

In the Africa Confectionery Market, the Convenience Store segment accounts for the largest share by distribution channel. Read More

Which country has the biggest share in the Africa Confectionery Market?

In 2024, South Africa accounts for the largest share by country in the Africa Confectionery Market. Read More

What years does this Africa Confectionery Market cover, and what was the market size in 2023?

In 2023, the Africa Confectionery Market size was estimated at 4.97 billion. The report covers the Africa Confectionery Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Africa Confectionery Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030. Read More

Africa Confectionery Market Size & Share Analysis - Industry Research Report

Africa Confectionery Market Size

Icons	Lable	Value
	Study Period	2018 - 2030
	Market Size (2024)	USD 4.97 Billion
	Market Size (2030)	USD 7.69 Billion
	Largest Share by Distribution Channel	Convenience Store
	CAGR (2024 - 2030)	7.57 %
	Largest Share by Country	South Africa
	Market Concentration	Low
Major Players

*Disclaimer: Major Players sorted in alphabetical order.

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Major Players:

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Africa Confectionery Market Analysis

The Africa Confectionery Market size is estimated at 4.97 billion USD in 2024, and is expected to reach 7.69 billion USD by 2030, growing at a CAGR of 7.57% during the forecast period (2024-2030).

4.97 Billion

Market Size in 2024 (USD)

7.69 Billion

Market Size in 2030 (USD)

4.91 %

CAGR (2018-2023)

7.57 %

CAGR (2024-2030)

Largest Segment by Confections

44.21 %

value share, Sugar Confectionery, 2023

The innovative packaging concepts, with an increasing need for on-the-go snack options led by children and the young population in South America, led to segment's growth.

Largest Segment by Distribution Channel

46.44 %

value share, Convenience Store, 2023

The wider range of confectionery products offered by convenience stores propelled by impulse buying behavior is making it a major distribution channel in the market.

Fastest-growing Segment by Confections

10.39 %

Projected CAGR, Sugar Confectionery, 2024-2030

Factors such as surging population, rising disposable income, growing tourism industry, and increasing health concerns emerged as major factors for estimated segmental growth.

Fastest-growing Segment by Distribution Channel

11.17 %

Projected CAGR, Online Retail Store, 2024-2030

The ability to use online marketing tools to target new customers and website analysis tools to gain insight into specific consumers in the region are driving the segment.

Leading Market Player

22.97 %

market share, Mondelēz International Inc., 2022

An extensive range of product offerings and the company's main focus on taste and nutritional profiles based on consumer preferences support Mondelēz in the market studied.

Supermarkets and convenience stores account for over 80% of the share as nationwide store chains allow broader reach and easy access to multiple brands

Supermarkets/hypermarkets have always maintained a strong lead in the sales of confectionery in the region. Chocolate is the most widely sold confection through supermarkets and hypermarkets, with a market volume share of 50.89% in 2022. Strategic positioning on the dedicated shelves for the chocolate confections influences impulse purchase behavior among potential consumers.
Shoprite Holdings, Carrefour, and Massmart Holdings Limited are some of the leading grocery store operators in the region. A nationwide network of these operators allows easy access to both local and mainstream confectionery brands. As of 2023, Massmart operated around 287 stores across nine provinces of South Africa. Also, The Carrefour Group operates in Africa via franchises in 7 countries with local partners in more than 200 stores.
Convenience stores are the second most widely preferred distribution channel for purchasing confectionery after supermarkets and hypermarkets. The volume of sales of confectionery through convenience stores is estimated to register an 18.96% volume share in 2024. The broader reach and easy access to private label brands drive the consumer preference for traditional grocery stores over other retail channels. Snack bar sales are estimated to grow at the highest CAGR through convenience stores to reach a sales value of USD 761.98 million in 2030.
The online channel is projected to be the fastest-growing distribution channel for confectionery, with an anticipated CAGR of 6.13% in terms of value during the forecast period. The evolving role of online channels in grocery purchases is influenced by the increasing number of internet users. Internet penetration rate in Africa was 43% as of December 2021.

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South Africa accounts for the largest market share due to the high consumption of chocolates, characterized by the increasing demand for premium and luxury brands

South Africa was a dominant consumer of confectionery products in Africa as of 2022. Chocolates occupied the largest share in the market, with a value share of 78.98% as of 2023. Consumer demand is mostly propelled by the increasing demand for premium and luxury brands supported by the rising average level of income in the country, which is higher than the regional average. As of 2022, the median monthly salary in South Africa was USD 1,394 against a regional average of USD 758. This factor can also be supported by the expanding profile of premium chocolates in the country by global brands, such as Lindt and Ferrero Rocher, over the past decade. For instance, in 2023, Lindt launched a range of pioneering luxury selections of crafted vegan chocolate bars in the country.
Egypt is the fastest-growing market in the region, with an anticipated CAGR of 6.61% by value during 2023-2030. Apart from domestic demand, the country receives numerous international travelers to explore its historical and cultural heritage. Chocolate and snack bars are considered useful snacking options while traveling as they provide a good amount of energy and calories to carry on with a full-day expedition. In 2023, Egypt received 11.7 million tourists, up from eight million in FY 2020-2021. In a consumer survey conducted in 2022, Galaxy, KitKat, and Cadbury brands repeatedly held the top positions for the most-liked chocolate confectionery brands in the country.
Nigeria was a significant contributor to the regional market as of 2022 due to its cocoa-producing capacities. Ondo is the country's largest producer of cocoa (the primary confectionery ingredient), producing about 80,000 tons annually.

Africa Confectionery Market Trends

Sugar confectioneries and chocolates are widely accepted confectioneries among Africans, thereby resulting in a higher per capita consumption of these products

Consumption of confectionery products is highly valued by individuals of different ages in Africa, with confectionery consumption being particularly prevalent among those aged 20 to 30. Chocolate confectionery is consumed by consumers of all ages, socio-economic groups, and both genders.
Under the confectionery section, consumers are mainly affected by brand loyalty. In Africa, Gen Z and Millennial consumers professed the highest brand loyalty among other age groups. 73% of African consumers consider themselves “loyal” to certain retailers, brands, and stores.
In 2023, confectionery products witnessed a hike in their sales. The sales growth is linked to the changing eating habits of consumers.; In 2023, under the confectionery segment, the snack bar has been gaining a significant volume of popularity as people prefer them over fried snacks.
In Africa, under the confectionery segment, chocolate is a popular treat enjoyed by individuals; there are considerations regarding its health benefits and potential drawbacks. Chocolates will be consumed by 92% of the population in 2023.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

The use of naturally produced color with unique color emulsion technology is expected to propel the market

Africa Confectionery Industry Overview

The Africa Confectionery Market is fragmented, with the top five companies occupying 39.36%. The major players in this market are Chocoladefabriken Lindt & Sprüngli AG, Mars Incorporated, Mondelēz International Inc., Nestlé SA and Tiger Brands (sorted alphabetically).

Africa Confectionery Market Leaders

Chocoladefabriken Lindt & Sprüngli AG
Mars Incorporated
Mondelēz International Inc.
Nestlé SA
Tiger Brands

Africa Confectionery Market Concentration

Other important companies include Afrikoa, Arcor S.A.I.C, August Storck KG, Ferrero International SA, General Mills Inc., HARIBO Holding GmbH & Co. KG, Kellogg Company, PepsiCo Inc., Perfetti Van Melle BV, The Hershey Company, Yıldız Holding AS.

*Disclaimer: Major Players sorted in alphabetical order.

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Africa Confectionery Market News

July 2023: Chocoladefabriken Lindt & Sprüngli AG launched a vegan chocolate range in South Africa. The products are available in two vegan flavors – Lindt Vegan Smooth Chocolate (made with oats and almonds to deliver a smooth, creamy texture) and Lindt Vegan Hazelnut Chocolate (made with roasted hazelnuts and premium vegan chocolate for a nutty flavor).
May 2023: Under its brand, Mondelēz International Inc. launched three new special edition flavors that deliver indulgence with much-loved flavor combinations. The 150 g slabs include Dairy Milk Fudge Cookie Crumble, Fudge Mint Crisp, and Dream Coconut & Hazelnut Bliss.
April 2023: Under the ONE brand, The Hershey Company launched the Peanut Butter & Jelly Flavored Protein Bar. The ONE Limited Edition Peanut Butter & Jelly flavored bars are packed with 20 g of protein, 1 g of sugar, and the familiar taste of peanut butter and strawberry jelly flavors.

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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Africa Confectionery Market Report - Table of Contents

EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1. 1.1. Study Assumptions & Market Definition
2. 1.2. Scope of the Study
3. 1.3. Research Methodology
2. KEY INDUSTRY TRENDS
1. 2.1. Regulatory Framework
2. 2.2. Consumer Buying Behavior
3. 2.3. Ingredient Analysis
4. 2.4. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
1. 3.1. Confections
  1. 3.1.1. Chocolate
    1. 3.1.1.1. By Confectionery Variant
      1. 3.1.1.1.1. Dark Chocolate
      2. 3.1.1.1.2. Milk and White Chocolate
  2. 3.1.2. Gums
    1. 3.1.2.1. By Confectionery Variant
      1. 3.1.2.1.1. Bubble Gum
      2. 3.1.2.1.2. Chewing Gum
        3.1.2.1.2.1. By Sugar Content
        3.1.2.1.2.1.1. Sugar Chewing Gum
        3.1.2.1.2.1.2. Sugar-free Chewing Gum
  3. 3.1.3. Snack Bar
    1. 3.1.3.1. By Confectionery Variant
      1. 3.1.3.1.1. Cereal Bar
      2. 3.1.3.1.2. Fruit & Nut Bar
      3. 3.1.3.1.3. Protein Bar
  4. 3.1.4. Sugar Confectionery
    1. 3.1.4.1. By Confectionery Variant
      1. 3.1.4.1.1. Hard Candy
      2. 3.1.4.1.2. Lollipops
      3. 3.1.4.1.3. Mints
      4. 3.1.4.1.4. Pastilles, Gummies, and Jellies
      5. 3.1.4.1.5. Toffees and Nougats
      6. 3.1.4.1.6. Others
2. 3.2. Distribution Channel
  1. 3.2.1. Convenience Store
  2. 3.2.2. Online Retail Store
  3. 3.2.3. Supermarket/Hypermarket
  4. 3.2.4. Others
3. 3.3. Country
  1. 3.3.1. Egypt
  2. 3.3.2. Nigeria
  3. 3.3.3. South Africa
  4. 3.3.4. Rest of Africa
4. COMPETITIVE LANDSCAPE
1. 4.1. Key Strategic Moves
2. 4.2. Market Share Analysis
3. 4.3. Company Landscape
4. 4.4. Company Profiles
  1. 4.4.1. Afrikoa
  2. 4.4.2. Arcor S.A.I.C
  3. 4.4.3. August Storck KG
  4. 4.4.4. Chocoladefabriken Lindt & Sprüngli AG
  5. 4.4.5. Ferrero International SA
  6. 4.4.6. General Mills Inc.
  7. 4.4.7. HARIBO Holding GmbH & Co. KG
  8. 4.4.8. Kellogg Company
  9. 4.4.9. Mars Incorporated
  10. 4.4.10. Mondelēz International Inc.
  11. 4.4.11. Nestlé SA
  12. 4.4.12. PepsiCo Inc.
  13. 4.4.13. Perfetti Van Melle BV
  14. 4.4.14. The Hershey Company
  15. 4.4.15. Tiger Brands
  16. 4.4.16. Yıldız Holding AS
5. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS
6. APPENDIX
1. 6.1. Global Overview
  1. 6.1.1. Overview
  2. 6.1.2. Porter’s Five Forces Framework
  3. 6.1.3. Global Value Chain Analysis
  4. 6.1.4. Market Dynamics (DROs)
2. 6.2. Sources & References
3. 6.3. List of Tables & Figures
4. 6.4. Primary Insights
5. 6.5. Data Pack
6. 6.6. Glossary of Terms

List of Tables & Figures

Figure 1:
VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, AFRICA, 2018 - 2030

Figure 2:
VALUE OF CONFECTIONERY MARKET, USD, AFRICA, 2018 - 2030

Figure 3:
VOLUME OF CONFECTIONERY MARKET BY CONFECTIONS, METRIC TONNES, AFRICA, 2018 - 2030

Figure 4:
VALUE OF CONFECTIONERY MARKET BY CONFECTIONS, USD, AFRICA, 2018 - 2030

Figure 5:
VOLUME SHARE OF CONFECTIONERY MARKET BY CONFECTIONS, %, AFRICA, 2018 VS 2024 VS 2030

Figure 6:
VALUE SHARE OF CONFECTIONERY MARKET BY CONFECTIONS, %, AFRICA, 2018 VS 2024 VS 2030

Figure 7:
VOLUME OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, AFRICA, 2018 - 2030

Figure 8:
VALUE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, USD, AFRICA, 2018 - 2030

Figure 9:
VOLUME SHARE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, %, AFRICA, 2018 VS 2024 VS 2030

Figure 10:
VALUE SHARE OF CHOCOLATE MARKET BY CONFECTIONERY VARIANT, %, AFRICA, 2018 VS 2024 VS 2030

Figure 11:
VOLUME OF DARK CHOCOLATE MARKET, METRIC TONNES, AFRICA, 2018 - 2030

Figure 12:
VALUE OF DARK CHOCOLATE MARKET, USD, AFRICA, 2018 - 2030

Figure 13:
VALUE SHARE OF DARK CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, AFRICA, 2023 VS 2030

Figure 14:
VOLUME OF MILK AND WHITE CHOCOLATE MARKET, METRIC TONNES, AFRICA, 2018 - 2030

Figure 15:
VALUE OF MILK AND WHITE CHOCOLATE MARKET, USD, AFRICA, 2018 - 2030

Figure 16:
VALUE SHARE OF MILK AND WHITE CHOCOLATE MARKET BY DISTRIBUTION CHANNEL, %, AFRICA, 2023 VS 2030

Figure 17:
VOLUME OF GUMS MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, AFRICA, 2018 - 2030

Figure 18:
VALUE OF GUMS MARKET BY CONFECTIONERY VARIANT, USD, AFRICA, 2018 - 2030

Figure 19:
VOLUME SHARE OF GUMS MARKET BY CONFECTIONERY VARIANT, %, AFRICA, 2018 VS 2024 VS 2030

Figure 20:
VALUE SHARE OF GUMS MARKET BY CONFECTIONERY VARIANT, %, AFRICA, 2018 VS 2024 VS 2030

Figure 21:
VOLUME OF BUBBLE GUM MARKET, METRIC TONNES, AFRICA, 2018 - 2030

Figure 22:
VALUE OF BUBBLE GUM MARKET, USD, AFRICA, 2018 - 2030

Figure 23:
VALUE SHARE OF BUBBLE GUM MARKET BY DISTRIBUTION CHANNEL, %, AFRICA, 2023 VS 2030

Figure 24:
VOLUME OF CHEWING GUM MARKET BY SUGAR CONTENT, METRIC TONNES, AFRICA, 2018 - 2030

Figure 25:
VALUE OF CHEWING GUM MARKET BY SUGAR CONTENT, USD, AFRICA, 2018 - 2030

Figure 26:
VOLUME SHARE OF CHEWING GUM MARKET BY SUGAR CONTENT, %, AFRICA, 2018 VS 2024 VS 2030

Figure 27:
VALUE SHARE OF CHEWING GUM MARKET BY SUGAR CONTENT, %, AFRICA, 2018 VS 2024 VS 2030

Figure 28:
VOLUME OF SUGAR CHEWING GUM MARKET, METRIC TONNES, AFRICA, 2018 - 2030

Figure 29:
VALUE OF SUGAR CHEWING GUM MARKET, USD, AFRICA, 2018 - 2030

Figure 30:
VALUE SHARE OF SUGAR CHEWING GUM MARKET BY DISTRIBUTION CHANNEL, %, AFRICA, 2023 VS 2030

Figure 31:
VOLUME OF SUGAR-FREE CHEWING GUM MARKET, METRIC TONNES, AFRICA, 2018 - 2030

Figure 32:
VALUE OF SUGAR-FREE CHEWING GUM MARKET, USD, AFRICA, 2018 - 2030

Figure 33:
VALUE SHARE OF SUGAR-FREE CHEWING GUM MARKET BY DISTRIBUTION CHANNEL, %, AFRICA, 2023 VS 2030

Figure 34:
VOLUME OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, AFRICA, 2018 - 2030

Figure 35:
VALUE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, USD, AFRICA, 2018 - 2030

Figure 36:
VOLUME SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, AFRICA, 2018 VS 2024 VS 2030

Figure 37:
VALUE SHARE OF SNACK BAR MARKET BY CONFECTIONERY VARIANT, %, AFRICA, 2018 VS 2024 VS 2030

Figure 38:
VOLUME OF CEREAL BAR MARKET, METRIC TONNES, AFRICA, 2018 - 2030

Figure 39:
VALUE OF CEREAL BAR MARKET, USD, AFRICA, 2018 - 2030

Figure 40:
VALUE SHARE OF CEREAL BAR MARKET BY DISTRIBUTION CHANNEL, %, AFRICA, 2023 VS 2030

Figure 41:
VOLUME OF FRUIT & NUT BAR MARKET, METRIC TONNES, AFRICA, 2018 - 2030

Figure 42:
VALUE OF FRUIT & NUT BAR MARKET, USD, AFRICA, 2018 - 2030

Figure 43:
VALUE SHARE OF FRUIT & NUT BAR MARKET BY DISTRIBUTION CHANNEL, %, AFRICA, 2023 VS 2030

Figure 44:
VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, AFRICA, 2018 - 2030

Figure 45:
VALUE OF PROTEIN BAR MARKET, USD, AFRICA, 2018 - 2030

Figure 46:
VALUE SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, AFRICA, 2023 VS 2030

Figure 47:
VOLUME OF SUGAR CONFECTIONERY MARKET BY CONFECTIONERY VARIANT, METRIC TONNES, AFRICA, 2018 - 2030

Figure 48:
VALUE OF SUGAR CONFECTIONERY MARKET BY CONFECTIONERY VARIANT, USD, AFRICA, 2018 - 2030

Figure 49:
VOLUME SHARE OF SUGAR CONFECTIONERY MARKET BY CONFECTIONERY VARIANT, %, AFRICA, 2018 VS 2024 VS 2030

Figure 50:
VALUE SHARE OF SUGAR CONFECTIONERY MARKET BY CONFECTIONERY VARIANT, %, AFRICA, 2018 VS 2024 VS 2030

Figure 51:
VOLUME OF HARD CANDY MARKET, METRIC TONNES, AFRICA, 2018 - 2030

Figure 52:
VALUE OF HARD CANDY MARKET, USD, AFRICA, 2018 - 2030

Figure 53:
VALUE SHARE OF HARD CANDY MARKET BY DISTRIBUTION CHANNEL, %, AFRICA, 2023 VS 2030

Figure 54:
VOLUME OF LOLLIPOPS MARKET, METRIC TONNES, AFRICA, 2018 - 2030

Figure 55:
VALUE OF LOLLIPOPS MARKET, USD, AFRICA, 2018 - 2030

Figure 56:
VALUE SHARE OF LOLLIPOPS MARKET BY DISTRIBUTION CHANNEL, %, AFRICA, 2023 VS 2030

Figure 57:
VOLUME OF MINTS MARKET, METRIC TONNES, AFRICA, 2018 - 2030

Figure 58:
VALUE OF MINTS MARKET, USD, AFRICA, 2018 - 2030

Figure 59:
VALUE SHARE OF MINTS MARKET BY DISTRIBUTION CHANNEL, %, AFRICA, 2023 VS 2030

Figure 60:
VOLUME OF PASTILLES, GUMMIES, AND JELLIES MARKET, METRIC TONNES, AFRICA, 2018 - 2030

Figure 61:
VALUE OF PASTILLES, GUMMIES, AND JELLIES MARKET, USD, AFRICA, 2018 - 2030

Figure 62:
VALUE SHARE OF PASTILLES, GUMMIES, AND JELLIES MARKET BY DISTRIBUTION CHANNEL, %, AFRICA, 2023 VS 2030

Figure 63:
VOLUME OF TOFFEES AND NOUGATS MARKET, METRIC TONNES, AFRICA, 2018 - 2030

Figure 64:
VALUE OF TOFFEES AND NOUGATS MARKET, USD, AFRICA, 2018 - 2030

Figure 65:
VALUE SHARE OF TOFFEES AND NOUGATS MARKET BY DISTRIBUTION CHANNEL, %, AFRICA, 2023 VS 2030

Figure 66:
VOLUME OF OTHERS MARKET, METRIC TONNES, AFRICA, 2018 - 2030

Figure 67:
VALUE OF OTHERS MARKET, USD, AFRICA, 2018 - 2030

Figure 68:
VALUE SHARE OF OTHERS MARKET BY DISTRIBUTION CHANNEL, %, AFRICA, 2023 VS 2030

Figure 69:
VOLUME OF CONFECTIONERY MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, AFRICA, 2018 - 2030

Figure 70:
VALUE OF CONFECTIONERY MARKET BY DISTRIBUTION CHANNEL, USD, AFRICA, 2018 - 2030

Figure 71:
VOLUME SHARE OF CONFECTIONERY MARKET BY DISTRIBUTION CHANNEL, %, AFRICA, 2018 VS 2024 VS 2030

Figure 72:
VALUE SHARE OF CONFECTIONERY MARKET BY DISTRIBUTION CHANNEL, %, AFRICA, 2018 VS 2024 VS 2030

Figure 73:
VOLUME OF CONFECTIONERY MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, AFRICA, 2018 - 2030

Figure 74:
VALUE OF CONFECTIONERY MARKET SOLD VIA CONVENIENCE STORE, USD, AFRICA, 2018 - 2030

Figure 75:
VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA CONVENIENCE STORE BY CONFECTION, %, AFRICA, 2023 VS 2030

Figure 76:
VOLUME OF CONFECTIONERY MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, AFRICA, 2018 - 2030

Figure 77:
VALUE OF CONFECTIONERY MARKET SOLD VIA ONLINE RETAIL STORE, USD, AFRICA, 2018 - 2030

Figure 78:
VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA ONLINE RETAIL STORE BY CONFECTION, %, AFRICA, 2023 VS 2030

Figure 79:
VOLUME OF CONFECTIONERY MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, AFRICA, 2018 - 2030

Figure 80:
VALUE OF CONFECTIONERY MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, AFRICA, 2018 - 2030

Figure 81:
VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA SUPERMARKET/HYPERMARKET BY CONFECTION, %, AFRICA, 2023 VS 2030

Figure 82:
VOLUME OF CONFECTIONERY MARKET SOLD VIA OTHERS, METRIC TONNES, AFRICA, 2018 - 2030

Figure 83:
VALUE OF CONFECTIONERY MARKET SOLD VIA OTHERS, USD, AFRICA, 2018 - 2030

Figure 84:
VALUE SHARE OF CONFECTIONERY MARKET SOLD VIA OTHERS BY CONFECTION, %, AFRICA, 2023 VS 2030

Figure 85:
VOLUME OF CONFECTIONERY MARKET BY COUNTRY, METRIC TONNES, AFRICA, 2018 - 2030

Figure 86:
VALUE OF CONFECTIONERY MARKET BY COUNTRY, USD, AFRICA, 2018 - 2030

Figure 87:
VOLUME SHARE OF CONFECTIONERY MARKET BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030

Figure 88:
VALUE SHARE OF CONFECTIONERY MARKET BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030

Figure 89:
VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, EGYPT, 2018 - 2030

Figure 90:
VALUE OF CONFECTIONERY MARKET, USD, EGYPT, 2018 - 2030

Figure 91:
VALUE SHARE OF CONFECTIONERY MARKET BY CONFECTION, %, EGYPT, 2023 VS 2030

Figure 92:
VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, NIGERIA, 2018 - 2030

Figure 93:
VALUE OF CONFECTIONERY MARKET, USD, NIGERIA, 2018 - 2030

Figure 94:
VALUE SHARE OF CONFECTIONERY MARKET BY CONFECTION, %, NIGERIA, 2023 VS 2030

Figure 95:
VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030

Figure 96:
VALUE OF CONFECTIONERY MARKET, USD, SOUTH AFRICA, 2018 - 2030

Figure 97:
VALUE SHARE OF CONFECTIONERY MARKET BY CONFECTION, %, SOUTH AFRICA, 2023 VS 2030

Figure 98:
VOLUME OF CONFECTIONERY MARKET, METRIC TONNES, REST OF AFRICA, 2018 - 2030

Figure 99:
VALUE OF CONFECTIONERY MARKET, USD, REST OF AFRICA, 2018 - 2030

Figure 100:
VALUE SHARE OF CONFECTIONERY MARKET BY CONFECTION, %, REST OF AFRICA, 2023 VS 2030

Figure 101:
MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, AFRICA, 2018 - 2023

Figure 102:
MOST ADOPTED STRATEGIES, COUNT, AFRICA, 2018 - 2023

Figure 103:
VALUE SHARE OF MAJOR PLAYERS, %, AFRICA, 2022

Africa Confectionery Industry Segmentation

Chocolate, Gums, Snack Bar, Sugar Confectionery are covered as segments by Confections. Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Egypt, Nigeria, South Africa are covered as segments by Country.

Supermarkets/hypermarkets have always maintained a strong lead in the sales of confectionery in the region. Chocolate is the most widely sold confection through supermarkets and hypermarkets, with a market volume share of 50.89% in 2022. Strategic positioning on the dedicated shelves for the chocolate confections influences impulse purchase behavior among potential consumers.
Shoprite Holdings, Carrefour, and Massmart Holdings Limited are some of the leading grocery store operators in the region. A nationwide network of these operators allows easy access to both local and mainstream confectionery brands. As of 2023, Massmart operated around 287 stores across nine provinces of South Africa. Also, The Carrefour Group operates in Africa via franchises in 7 countries with local partners in more than 200 stores.
Convenience stores are the second most widely preferred distribution channel for purchasing confectionery after supermarkets and hypermarkets. The volume of sales of confectionery through convenience stores is estimated to register an 18.96% volume share in 2024. The broader reach and easy access to private label brands drive the consumer preference for traditional grocery stores over other retail channels. Snack bar sales are estimated to grow at the highest CAGR through convenience stores to reach a sales value of USD 761.98 million in 2030.
The online channel is projected to be the fastest-growing distribution channel for confectionery, with an anticipated CAGR of 6.13% in terms of value during the forecast period. The evolving role of online channels in grocery purchases is influenced by the increasing number of internet users. Internet penetration rate in Africa was 43% as of December 2021.

Confections

Chocolate

By Confectionery Variant
	Dark Chocolate
	Milk and White Chocolate

Gums

By Confectionery Variant

Bubble Gum

Chewing Gum

By Sugar Content
	Sugar Chewing Gum
	Sugar-free Chewing Gum

Snack Bar

By Confectionery Variant
	Cereal Bar
	Fruit & Nut Bar
	Protein Bar

Sugar Confectionery

By Confectionery Variant
	Hard Candy
	Lollipops
	Mints
	Pastilles, Gummies, and Jellies
	Toffees and Nougats
	Others

Distribution Channel
		Convenience Store
		Online Retail Store
		Supermarket/Hypermarket
		Others

Country
		Egypt
		Nigeria
		South Africa
		Rest of Africa

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Market Definition

Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums

Keyword	Definition
Dark Chocolate	Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk.
White Chocolate	White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent.
Milk Chocolate	Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product.
Hard Candy	A candy made of sugar and corn syrup boiled without crystallizing.
Toffees	A hard, chewy, often brown sweet that is made from sugar boiled with butter.
Nougats	A chewy or brittle candy containing almonds or other nuts and sometimes fruit.
Cereal bar	A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup.
Protein bar	Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats.
Fruit & Nut bar	These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings.
NCA	The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats.
CGMP	Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies.
Unstandardized foods	Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner.
GI	The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time
Skimmed milk powder	Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying.
Flavanols	Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages.
WPC	Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein.
LDL	Low density Lipoprotein- the bad cholesterol
HDL	High density Lipoprotein- the good cholesterol
BHT	butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative.
Carrageenan	Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks.
Free form	Not containing certain ingredients, such as gluten, dairy, or sugar.
Cocoa butter	It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery.
Pastellies	A type of of Brazilian candy made from sugar, eggs, and milk.
Draggees	Small, round candies that are coated with a hard sugar shell
CHOPRABISCO	Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry.
European Directive 2000/13	A European Union directive that regulates the labeling of food products
Kakao-Verordnung	The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany.
FASFC	Federal Agency for the Safety of the Food Chain
Pectin	A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture.
Invert sugars	A type of sugar that is made up of glucose and fructose.
Emulsifier	A substance that helps to mix to liquids that does not mix together.
Anthocyanins	A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery.
Functional Foods	Foods that have been modified to provide additional health benefits beyond basic nutrition.
Kosher certificate	This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law
Chicory root extract	A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate
RDD	Recommended daily dose
Gummies	A chewy gelatin-based candy that is often flavored with fruit.
Nutraceuticals	Food or dietary supplements that are claimed to have health benefits.
Energy bars	Snack bars that are high in carbohydrates and calories are designed to provide energy on the go.
BFSO	Belgian Food Safety Organization for the food chain.

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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms