Market Trends of Africa Chia Seeds Industry
Increasing Demand for Protein-based Vegan Food
Chia seeds are a valuable source of omega-3 fatty acids for vegetarians, providing protein content similar to eggs. The rising health consciousness and popularity of cruelty-free foods have led more individuals to adopt healthier lifestyles, incorporating vegetarian sources of protein, vitamins, and fiber, often in ready-to-eat packaged forms. Due to the limited availability of superior ingredient alternatives in the industry, companies are increasingly using chia seeds for their health benefits and appeal as a nutritious snack option. While many common snacks lack essential nutrients and dietary fiber, chia seeds offer a healthier alternative that is gaining popularity among consumers. For example, in 2021, ZUVA, a brand launched by Amatheon Agri, introduced a range of African-grown products, including quinoa, chia, and convenient snack bowls. These products are made using African ingredients (such as chia seeds) and are cultivated on Amatheon Agri farms in Uganda and Zambia.
Innovative chia seed products that are allergen-friendly, gluten-free, peanut-free, low in sugar, and high in fiber are attracting vegan consumers. According to a ProVeg South Africa report, 10-12% of South African consumers identify as vegans or vegetarians. As a result, the African chia seed market is expected to grow due to the increasing demand for plant-based protein foods.
Uganda Dominates the Market in the Region
According to the Ministry of Foreign Affairs, Uganda is the main player in chia production. Farmers in Uganda have been encouraged to grow chia seeds. Commercial production started with the help of NGOs and the direct involvement of private businesses. Chia seeds are gaining popularity in the country because of the crop's health benefits and since farmers now want a less laborious crop.
Fertile soil and small-scale farming allow for very clean and organic production of chia seeds in the country. Still, much of the labor is manual, and farmers are not always organized enough to supply the demanding international markets. The company, Ubelhor, started its chia project in Uganda, using 650.0 hectares to grow organic chia. Another German company, Davert, offers Demeter-certified chia from the country to the international market.
Notably, Sage Uganda runs several projects based on chia seeds, such as the Chia cake project and Chia butter production. Chia cakes are used in animal feed for broilers and pigs that are cost-effective and sustainable. The chia butter production project aims to produce high-quality chia butter from locally sourced organic chia seeds.
