Market Trends of Aesthetic Threads Industry
The Facelift/Skin Rejuvenation Segment is Expected to Have Significant Growth During the Forecast Period
A thread lift procedure involves using temporary sutures to result in a fine but significant lift in the skin. In this procedure, the cosmetic surgeon removes the loose skin by stitching up portions of it instead of doing it surgically. Unlike a traditional surgical facelift, the thread lift does not involve incisions or deep-tissue manipulation. It is a much easier process for the patient, which involves getting filler-like substances instead of getting a facelift surgery. The major benefit of opting for a thread lift rather than a facelift among most patients is the reduced recovery time.
This procedure is also gaining popularity compared to surgical procedures due to the increasing demand for non-surgical procedures worldwide. For instance, according to the Aesthetic Plastic Surgery National Databank in 2022, the number of facelift procedures performed in the United States in 2022 was 64,108 compared to 62,854 in 2021. Therefore, the rising number of facelift surgeries in developed nations is expected to drive this segment's growth over the study period.
Furthermore, market players are launching several products that are driving the segment's growth. For instance, in August 2023, PDO Max launched Molded Levo Max Threads, which are favorably used for contouring the lower face, jawline, and general submentum area. The company also specified that these are the new bi-directional and barbed threads. The launch of such a facelift thread is expected to drive this segment's growth due to the rise in the adoption of these threads in facelift procedures.
North America is Expected to Hold a Significant Share in the Market Over the Forecast Period
North America is expected to hold a major share of the overall aesthetic threads market, with the United States as the major contributor. Although thread lifts have only been around for a short time, they have quickly become one of the most popular types of non-invasive cosmetic procedures in the United States. The older population, in particular, has given it a lot of attention over the years, which could be good news for the aesthetic threads industry in the future.
According to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) in 2022, the demand for facelifts is significantly higher than in previous years, and 83% of AAFPRS surgeons saw an increase in bookings over the last year (up by 70% from 2020). Surgical procedures such as facelifts and blepharoplasty are the most common procedures as part of this upsurge. Therefore, the rise in demand for facelifts and blepharoplasty in the United States is expected to drive market growth in this region due to the rise in the adoption of aesthetic threads in these surgeries.
Increased product approvals and launches and company collaborations have been fueling the market for aesthetic threads in the region. For instance, in May 2023, Minimally Invasive Nonsurgical Thread (MINT) manufactured by HansBiomed stated that MINT received three FDA clearances in the United States. In addition, in May 2023, PDO MAX, Inc., a woman-owned aesthetics medical device company based in the United States, introduced its latest polydioxanone (PDO) threads. Therefore, the rise in the approvals and launch of aesthetic threads likely icnrease the availability of the products and is expected to drive the growth of the market in the region over the forecast period.
