Market Trends of Adult Diaper Industry
This section covers the major market trends shaping the Adult Diaper Market according to our research experts:
Aging Population Across the World
- The aging population's increasing prevalence of urine incontinence, diarrhea, and dementia is expected to be a key driver of the adult diaper market's expansion. As people get older, they are more likely to require additional health care, which also means they are more likely to experience immobility and incontinence issues, which drives the demand for adult diapers worldwide. The prevalent aged populations across all parts of the world, who need intense care around them, are potential target markets for adult diapers.
- Europe, which has a healthy share of the population over 65 years, has also been one of the major consumer markets for adult diapers. In 2021 according to Eurostat, more than one-fifth (20.8 %) of the European Union (EU) population was aged 65 and over. Aged people with medical conditions that cause them to experience urinary or fecal incontinence often require diapers or similar products because they cannot control their bladders or bowels.
- Some adults in diapers spend most of their time in bed, and diapers are a regular part of their lives. For others, it may be a need specifically when they attend events, travel, or otherwise know they would not regularly have access to a bathroom nearby. There is a wide range of experiences and needs covered by adult diapers for both men and women, so the types of adult diapers vary greatly.
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Asia-Pacific Remains the Fastest-growing Market
- The demand for personal hygiene products and disposable diapers is increasing in many emerging markets in Asia due to rising disposable income levels. The aging populations in advanced economies and several other Asian countries will likely boost the demand for adult incontinence care products. Likewise, there has been a rising number of cases of urine incontinence in Asian countries such as China, Japan, and India.
- The adult diapers market is likely to grow in the coming years due to the increasing elderly population and the growing number of pregnancies in this region. In the Asia-Pacific region, according to the Word Bank data. Japan is expected to witness significant demand for adult diapers as more than 30% of the population will be over 65 in the country in 2021. Most new market entrants focus on expanding their business in emerging economies, especially in the Asia-Pacific region.
- Furthermore, these diapers are used more frequently in medical institutions, especially for patients with acute diseases, because they assist in preventing leaks, maintaining body fluid levels, and providing comfort. The usage of these diapers for non-medical purposes, such as by deep-sea divers, pilots on extended flights, and staff at their manufacturing facilities, has increased noticeably. Employees in China commonly use adult diapers at their manufacturing facilities, as China is the global manufacturing hub. Therefore, it is anticipated that there will be a rise in demand for adult diapers in the Asia-Pacific region due to the uses, as mentioned earlier, of adult diapers, both medical and non-medical.
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