Market Trends of ANC Headphones Industry
This section covers the major market trends shaping the Active Noise Cancellation Headphones Market according to our research experts:
Increasing Adoption of Smart Phones is Expected to Drive the Market Growth
- The increasing penetration of smartphones and connected mobile phones is driving the demand for active noise-canceling headphones worldwide. Vendors are incorporating several smart and intelligent features in their products, affecting the global sale of active noise-cancellation headphones. There is a high demand for innovative entry-level products in developing countries, which local manufacturers currently fulfill.
- In September 2022, Sony added to its smartphone lineup with its latest launch, the Xperia 5 IV. The compact smartphone has a smaller screen but can easily compete with the other flagships with its big-phone features. The device comes with a 6.1-inch OLED display with a refresh rate of 120 Hz, which is said to be 50% brighter than the Xperia 5 III's panel.
- According to CISCO Annual Internet Report, 2018-2023, the total number of global mobile subscribers is expected to rise from 5.6 billion in 2022 to 5.7 billion by 2023. The increasing number of mobile subscribers represents a positive outlook for the market.
- The increasing trend of making smartphones slimmer and thinner has resulted in manufacturers removing the headphones jack. This propels consumers to adopt advanced headphones with unique features, which will likely boost the market growth over the forecast period. Further, in January 2022, according to the US Census Bureau, the sales of smartphones sold in the United States increased by USD 1.7 billion to USD 74.7 billion.
- Furthermore, according to IBEF, shipments of "Made in India" smartphones increased 7% Y-o-Y in Q1 of this year, reaching over 48 million units, while over 190 million smartphones made in India were shipped.
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Asia-Pacific to Experience Significant Market Growth
- Asia-Pacific is anticipated to register the fastest growth over the forecast period, owing to some major players in the region. The presence, coupled with the extensive research and development activities carried out by these players, has resulted in the region's wide-scale adoption of active noise-cancellation headphones.
- In February 2022, Sony expanded its product lineup with the launch of Sony WH-XB910N noise-canceling headphones. The Bluetooth headphones have active noise cancellation functionality and are part of the company's Extra Bass range. The headphones come with LDAC support and offer up to 30 hours of battery backup on a single charge.
- Asia-Pacific players are introducing innovative features of noise-canceling headphones to meet the dynamic consumer demands and attract a large consumer base in the region. Furthermore, the adoption of innovative marketing strategies is expected to emerge as a popular trend among noise-canceling headphones market players in the Asia-Pacific region in the upcoming years.
- Further, emerging markets in Asian countries have witnessed an unexpected growth in the demand for premium headphones, which can be attributed to the rising disposable income. Moreover, they are adopting smart headphones with add-on functionalities, such as active noise cancellation, augmented hearing, and higher control over ambient sounds.
- For instance, in April 2022, Sennheiser, the German audio giant, established CX Plus and CX True Wireless (TWS) earphones in the Indian market. With added qualities such as Active Noise Cancellation and transparent hearing, the new CX Plus earphones create a companion for everyday listening. Sennheiser's range of unique TWS earphones features the proprietary True Response transducer, developed for Sennheiser's range of premium earphones.
- Furthermore, the penetration by foreign players in the region providing technologically advanced premium products and better experiences has fueled the demand for active noise cancellation headphones. This is expected to drive market growth over the forecast period.
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