Market Trends of Active and Intelligent Packaging Industry
This section covers the major market trends shaping the Active & Intelligent Packaging Market according to our research experts:
Increasing Demand For Longer-lasting And Sustainable Packaging Products
- Traditional packaging protects food from environmental hazards as it travels through the supply chain to the final customer. Nevertheless, it is inert because it does not enhance the value of the contents. However, science is altering this by allowing packaging to communicate with food. As the supply chain becomes digitalized, technology is becoming more important as it offers operational advantages that enable businesses to respond to changing market conditions. Additionally, digitizing makes it easier to comply with regulations and satisfies the market's demand for transparency. This trend is driven by shifting customer expectations for environmentally friendly packaging products.
- For example, the 2021 Global Buying Green Report found that 54% of customers considered sustainable packaging when selecting a product. Within that demography, consumers under the age of 44 are driving this movement. 83% of the consumers said they would be prepared to pay more for goods made with sustainable practices.
- In July 2021, in an effort for further sustainability, Flipkart and Myntra teamed up with the non-profit canopy to acquire sustainable packaging. The Flipkart group joined Canopy's Pack4Good and CanopyStyle programs to strengthen their commitment to sustainability and advance sustainable material sourcing and packaging.
- In July 2022, after four years of investigation to develop a more effective and long-lasting storage option, the NEMOSINE Project, led by AIMPLAS, ended. The project successfully produced innovative, long-lasting packaging that aids in lowering the energy usage and expenses of conventional storage methods for film, cinematographic, and photographic archives.
- In January 2022, a Department of Food Science professor at Rutgers University teamed with ProAmpac, a flexible packaging, and material science player. A new partnership with ProAmpac's Material Science and Innovation team has been formed to help the company fulfill its promise of producing active and intelligent food packaging. Such collaborations may drive innovations toward sustainable and long-lasting packaging products
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North America Accounts for a Significant Share
- The US active and intelligent packaging market has been witnessing significant growth over the past few years, owing to the favorable regulatory landscape, growing emphasis on sustainability, and increasing demand for active and intelligent packaging across various end-user segments, especially the food and healthcare industry.
- According to the Food and Agriculture Organization of the United States, in the United States, an estimated 133 billion pounds of food, at a value of USD 161 billion, is wasted yearly. Efforts to reduce food waste are multifaceted and include increased diversion of food to food banks, education and outreach, and efforts to standardize date markings on food labels. Furthermore, reducing food waste through active and intelligent (A&I) packaging is gaining significant traction in the United States.
- Moreover, the growth of intelligent packaging in the food industry is significantly attributed to government efforts, as beyond reducing food waste or helping to ensure food safety, intelligent packaging also can track the location and condition of food. For instance, the US Department of Defense (DOD) and the Food and Drugs Association (FDA) encouraged using RFID technology for supply chain management and tracking and tracing products requiring active and intelligent packaging.
- Canada occupies the second largest market share in the North American region, with the majority of trends similar to the United States. The move toward healthier, less processed food, which has been packaged efficiently to ensure safety from contamination and increase the longevity of the shelf-life, is indicative of consumer preferences in the country.
- In addition, the Canadian Printable Electronics Industry Association has formed the IntelliPACK Leadership Council, in partnership with PAC, Packaging Consortium, to speed up the adoption of new intelligent packaging products and applications. The joint IntelliPACK program was launched in 2017 to drive the development and adoption of intelligent packaging enabled with printable, flexible, or organic electronics (PE).
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