Active and Intelligent Packaging Market - Growth, Trends, and Forecast (2020 - 2025)

The Active and Intelligent Packaging Market is segmented by Type (Active and Intelligent), End-user Vertical (Food, Beverage, Healthcare, and Personal Care), and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


6.78 %

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Market Overview

The active and intelligent packaging market was valued at USD 17.5 billion in 2019, and is expected to reach a value of USD 25.16  billion by 2025, registering a CAGR of 6.78% during the forecast period of 2020-2025. 

  • The demand for active packaging is driven by the food processing companies to keep food fresh for a longer period of time, especially during the transit in the supply chain, in order to reduce food waste and promote more convenient packaging for consumers.
  • With the growing urban population and changing lifestyle trends across the globe, the demands for ready-to-eat, frozen meat, and packaged food are increasing. The supply of frozen foods, meat products, vegetables, and fruits across countries has become easy. As a result, regional markets are able to get global exposure.
  • Moreover, with the retail industry growing at a rapid pace, the need for attractive and advanced packaging is also increasing.

Scope of the Report

Active and intelligent packaging involves the use of permitted additives in packaging film, or within packaging containers, for the maintenance and extension of the products' shelf life. Active packaging allows packages to interact with food. The environment plays a dynamic role in food preservation.

By Type
Active Packaging
Intelligent Packaging
By End-user Vertical
Personal Care
Other End-user Verticals
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Latin America
Rest of South America
Middle East & Africa
United Arab Emirates
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Key Market Trends

Food to Account Significant Share

  • The food organizations are increasingly embracing sensory marketing, which is a strategy focused on engaging multiple senses, where not only the color or shape, but also the texture, sound, and smell of a pack can influence the consumers' purchasing decisions.
  • For instance, when Nestle launched Maggi Healthy Soups, it used the new and patented 'granulation-based technology‘, which retains the freshness of the key ingredients and delivers a multi-sensorial experience. 
  • The evolution of intelligent packaging systems, through the use of sensor technologies, indicators (including freshness, integrity, and time-temperature indicators, TTI), and radio frequency identification (RFID), has been assessed for the potential use in meat and meat products as well.

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The United States to Account for Largest Share

  • The United States is witnessing a rapid rise in its existing population, primarily due to work-related migrations into the country. This rising population has directly impacted the food industry and affected the packaging industry. It is home to the busiest markets and forms a major part of the workforce dependent on the frozen foods and packaged food for appetite.
  • The pharmaceutical industry is a  major segment, which has a vital role to play in the active and intelligent packaging market in the United States. The expenditure on medicines in the country increased from USD 316 billion in 2010 to USD 450 billion in 2016. In addition, the country accounts for more than a quarter of the total pharmaceutical industry, which has critical importance for active and intelligent packaging.
  • Companies in the country, such as VerifyMe Inc. entered into a reseller agreement with eAgile. Under this agreement, eAgile will be able to offer its clients VerifyMe's RainbowSecure Ink Identifier Serialization Technology.
  • Companies in the country are also entering into strategic mergers and acquisitions to gain a competitive edge. For instance, Resource Label Group, a service provider of pressure sensitive label, shrink sleeve, and RFID/NFC technology for the packaging industry acquired the status of 'Best Label Company' to broaden its west coast presence and position in the label and packaging industry.

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Competitive Landscape

The active and intelligent packaging market is fragmented, with many players competing in the same space. The unstructured nature of the industry with very few major players involved implies that there is a high rivalry between the smaller companies. Smaller firms are on the rise, with the aims of utilizing the high-growth potential of the market studied. Some of the key players in the market include BASF, Amcor Ltd, and Honeywell International Inc. These players are strategically expanding their presence in the existing as well as untapped markets.

  • May 2019 - Amcor Limited and Bemis Company Inc. announced that the regulatory clearance has been received from the US Department of Justice for merging these two companies. A condition of this approval is the previously announced sale of certain Amcor assets located in the United States to Tekni-Plex Inc.
  • December 2018 - Amcor opened a new home-care packaging site in India. As a part of a seven-year agreement with Unilever signed in 2017, Amcor, the global packaging leader, made a substantial investment to build and equip the state-of-the-art Bharuch plant at Gujarat.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Longer Shelf Life and Changing Consumer Lifestyles

      2. 4.3.2 Growing Demand for Fresh and Quality Food Products

      3. 4.3.3 Demand for Longer-lasting and Sustainable Packaging Products

      4. 4.3.4 Countering Sales of Counterfeit and Imitated Products

    4. 4.4 Market Restraints

      1. 4.4.1 Issues with the Effects of Packaging Materials on the Human Body

      2. 4.4.2 High Initial Capital Investment and Installation Costs

      3. 4.4.3 Security and Privacy Issues in the Case of Intelligent Packaging

    5. 4.5 Industry Attractiveness Porters Five Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Industry Value Chain Analysis

    7. 4.7 Industry Policies


    1. 5.1 By Type

      1. 5.1.1 Active Packaging

      2. 5.1.2 Intelligent Packaging

    2. 5.2 By End-user Vertical

      1. 5.2.1 Food

      2. 5.2.2 Beverage

      3. 5.2.3 Healthcare

      4. 5.2.4 Personal Care

      5. 5.2.5 Other End-user Verticals

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. South Korea

        5. Rest of Asia-Pacific

      4. 5.3.4 Latin America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. United Arab Emirates

        2. Saudi Arabia

        3. South Africa

        4. Rest of Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 BASF SE

      2. 6.1.2 Amcor Ltd

      3. 6.1.3 Honeywell International Inc.

      4. 6.1.4 Landec Corporation

      5. 6.1.5 Crown Holdings Inc.

      6. 6.1.6 Ball Corporation

      7. 6.1.7 Sonoco Products Company

      8. 6.1.8 Graphic Packaging International LLC

      9. 6.1.9 Timestrip UK Ltd

      10. 6.1.10 Coveris Holdings SA

      11. 6.1.11 Sealed Air Corporation

      12. 6.1.12 Dessicare Inc.

      13. 6.1.13 WestRock Company

  7. *List Not Exhaustive


** Subject to Availability

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