Market Share of Action Camera Industry
The action camera market is moderately consolidated, with a few vendors accounting for significant market share globally. Some of the players operating in the action camera market include insta360, GoPro Inc., Olympus Corporation, Garmin Ltd, and Nikon. The market players are increasingly making significant investments in terms of new product launches while making various innovations in existing products. This will help them gain maximum market traction as the market continuously evolves in line with emerging trends.
In Januray 20204, GoPro has announced a partnership with X Games Aspen 2024 to be the official action camera of the elite winter ski and snowboard competition. More than 100 of the biggest names in action sports will compete in front of live crowds in Aspen, Colorado, with an additional 2.4 million viewers tuning in from home across ABC and ESPN broadcasts, making this one of the biggest snow events of the year with some of the most coveted action sports medals outside of the Olympic.
In November 2023, Insta360’s new Ace action cams can make it easier to frame vlogs and bike rides to a flip screen, and the Pro version touts Leica optics and camera model comes with a smaller 1/2-inch image sensor, but it supports recording up to 6K at 30 frames per second, and both models can shoot 4K at a high-speed 120 frames per second and take 48MP pictures.
Action Camera Market Leaders
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GoPro, Inc.
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Nikon Corporation
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Garmin Limited
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Olympus Corporation
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insta360
*Disclaimer: Major Players sorted in no particular order
