Vietnam Foodservice Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Vietnam Foodservice Market is segmented by Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

Vietnam Foodservice Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Vietnam Foodservice Market Size

Vietnam Foodservice Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 24.77 Billion
Market Size (2030) USD 41.22 Billion
CAGR (2025 - 2030) 10.73 %
Market Concentration Low

Major Players

Vietnam Foodservice Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Vietnam Foodservice Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Vietnam Foodservice Market Analysis

The Vietnam Foodservice Market size is estimated at 24.77 billion USD in 2025, and is expected to reach 41.22 billion USD by 2030, growing at a CAGR of 10.73% during the forecast period (2025-2030).

The Vietnamese foodservice industry is experiencing rapid digital transformation, driven by changing consumer behaviors and technological adoption. With 73.2% of the population actively using the internet and 53% of food establishments maintaining an online presence as of 2022, the industry has witnessed significant evolution in service delivery models. Digital payment solutions, mobile ordering platforms, and delivery aggregators have become integral to the foodservice industry ecosystem. Restaurant operators are increasingly investing in technology infrastructure to enhance operational efficiency and customer experience, while food delivery platforms like GrabFood, Now, and GoFood continue to expand their market presence.


The sector is undergoing substantial infrastructure development and retail expansion, particularly in urban centers. As of 2022, Vietnam boasted over 1,100 supermarkets and hypermarkets, alongside more than 10,000 convenience stores, creating diverse opportunities for foodservice operators. Major retail chains are actively expanding their footprint, with several shopping centers undergoing renovations and layout changes to accommodate modern dining concepts. The government's ambitious plan to construct 26 new airports by 2030 is expected to create additional opportunities for foodservice operators in the travel segment.


International investment in Vietnam's foodservice sector continues to gain momentum, with several global brands expanding their presence. In 2023, Dubai's Sunset Hospitality Group announced a significant expansion into Vietnam, backed by a USD 35 million investment. Similarly, Starbucks has demonstrated strong confidence in the Vietnam market by announcing plans to reach 100 stores by the end of 2023. These developments reflect growing international confidence in Vietnam's foodservice industry potential and contribute to the diversification of dining options available to consumers.


Consumer dining preferences in Vietnam demonstrate a strong appetite for both traditional and modern foodservice concepts. Recent data shows that 42.8% of the population dines out two to four times monthly, indicating robust consumer engagement with the Vietnam food market. Food safety remains a paramount concern, with 90% of consumers in 2022 citing it as a top priority in their dining choices. The market is also witnessing evolving dietary preferences, with urban consumers showing increased interest in health-conscious options, as evidenced by the average daily meat consumption of 134 grams per person, with higher consumption rates observed in urban areas at 154 grams per day.

Segment Analysis: Foodservice Type

Full Service Restaurants Segment in Vietnam Foodservice Market

Full Service Restaurants (FSR) maintain their dominant position in Vietnam's foodservice market, commanding approximately 68% market share in 2024. This substantial market presence is attributed to Vietnam's rich and diverse culinary culture, with FSRs offering an extensive range of both local and international cuisines. The segment's strength is particularly evident in major cities like Hanoi and Ho Chi Minh City, where dining out has become an integral part of the social fabric, with around 43% of the population dining out once or twice per month. The segment's robust performance is further supported by the growing tourism sector and the increasing presence of both domestic and international restaurant chains offering various cuisines, particularly Asian cuisine which accounts for over 40% of the FSR segment.

Market Analysis of Vietnam Foodservice Market: Chart for Foodservice Type

Cloud Kitchen Segment in Vietnam Foodservice Market

The cloud kitchen segment is experiencing remarkable growth in Vietnam's foodservice market, projected to expand at approximately 19% CAGR from 2024 to 2029. This exceptional growth is driven by the increasing penetration of online food delivery apps, which reached 53% in 2024, and the evolving consumer preferences toward convenient dining solutions. Major food delivery operators like Now.vn, Loship Kitchen, and GrabKitchen have launched their cloud kitchen brands to capitalize on this growth opportunity. The segment's expansion is further supported by significant investments, such as CloudEats securing substantial funding for expansion across Southeast Asia. The adoption of advanced kitchen technologies and automated systems is enabling cloud kitchens to optimize operations and meet the growing demand for delivery services.

Remaining Segments in Foodservice Type

The remaining segments in Vietnam's foodservice market include Cafes & Bars and Quick Service Restaurants (QSR), each playing distinct roles in shaping the market landscape. The Cafes & Bars segment benefits from Vietnam's strong coffee culture and high per capita consumption, with establishments ranging from traditional coffee shops to modern specialty cafes. The QSR segment continues to evolve with both international chains and local players expanding their presence, particularly in urban areas, offering a mix of Western-style fast food and localized menu options. Both segments are witnessing significant technological integration, including digital ordering systems and loyalty programs, to enhance customer experience and operational efficiency.

Segment Analysis: Outlet

Independent Outlets Segment in Vietnam Foodservice Market

Independent outlets dominate the Vietnamese foodservice market, commanding approximately 78% market share in 2024. This significant market presence is driven by Vietnamese consumers' strong preference for traditional and local dining establishments. Independent restaurants are particularly successful in meeting consumers' expectations regarding dining experience, ambiance, and food quality. These outlets have shown remarkable adaptability by incorporating various international cuisines, particularly Korean and Japanese food, to cater to the growing millennial population that makes up more than 50% of Vietnam's population. The success of independent outlets is further bolstered by their strong online presence, with about 53% of food establishments maintaining digital platforms for ordering and delivery services, enabling them to effectively compete in the evolving foodservice industry landscape.

Chained Outlets Segment in Vietnam Foodservice Market

Chained outlets are projected to experience the fastest growth in the Vietnamese foodservice market, with an expected CAGR of approximately 11% during 2024-2029. This robust growth is primarily driven by the increasing consumer preference for standardized quality and consistent service across locations. The expansion is particularly notable in major cities like Ho Chi Minh City and Hanoi, where chained restaurants benefit from strict quality control measures and strong brand recognition. The segment's growth is further supported by the rising concern for food safety among Vietnamese consumers, with around 90% of the population prioritizing this aspect in their dining choices. International brands such as KFC, Domino's, and Pizza Hut continue to attract customers through their well-established reputations and standardized offerings.

Segment Analysis: Location

Standalone Segment in Vietnam Foodservice Market

The standalone segment continues to dominate the Vietnamese foodservice market, holding approximately 92% market share in 2024. This significant market position is driven by the emergence of standalone restaurants across major cities like Hanoi and Ho Chi Minh City, which are actively raising awareness about various cuisines. The millennial population, comprising around 20% of Vietnam's total population, has played a crucial role in driving this segment's growth through their diverse food preferences and increasing appetite for international cuisines. Full-service restaurants in standalone locations represent the largest portion of this segment, with Middle Eastern cuisine showing particularly strong performance. The segment's strength is further reinforced by operators' ability to quickly modify their operations and menus in response to shifting customer demands, especially in the growing cloud kitchen space within standalone locations.

Travel Segment in Vietnam Foodservice Market

The travel segment is projected to experience the most rapid growth in the Vietnamese foodservice market, with an expected growth rate of approximately 13% during 2024-2029. This exceptional growth is primarily driven by the expansion of Vietnam's aviation infrastructure and increasing passenger traffic through its airports. The segment's growth is supported by the government's ambitious plans to expand the airport network, with projects to develop additional airports by 2030. The rise in both domestic and international tourism has created significant opportunities for foodservice industry providers at transportation hubs. The segment's growth is further bolstered by the increasing demand for in-flight catering services and the expansion of food service options at railway stations and airports, offering both traditional Vietnamese cuisine and international food choices to cater to diverse traveler preferences.

Remaining Segments in Location Segmentation

The retail, leisure, and lodging segments each contribute uniquely to Vietnam's foodservice market landscape. The retail segment encompasses foodservice operations in shopping centers, supermarkets, and convenience stores, benefiting from the country's rapidly modernizing retail infrastructure. The leisure segment serves entertainment venues such as cinemas, sports facilities, and cultural events, providing specialized food and beverage offerings tailored to these environments. The lodging segment caters to hotels, resorts, and other accommodation facilities, playing a crucial role in enhancing the overall hospitality experience for both domestic and international travelers. These segments collectively contribute to the market's diversity and cater to different consumer needs and occasions.

Vietnam Foodservice Industry Overview

Top Companies in Vietnam Foodservice Market

The Vietnamese foodservice industry features prominent players like Jollibee Foods Corporation, Yum! Brands, Lotte GRS, Golden Gate JSC, and The Al Fresco's Group Vietnam. Companies across the market are focusing heavily on product innovation through the introduction of new menu items, particularly in healthy and plant-based options, while also upgrading their existing offerings to meet evolving consumer preferences. Operational agility is demonstrated through the widespread adoption of digital technologies, including mobile ordering systems, delivery platforms, and cloud kitchen operations. Strategic moves in the market primarily revolve around expanding store networks, particularly in major cities like Hanoi and Ho Chi Minh City, while also penetrating tier-2 cities. Companies are actively pursuing expansion through various formats, including standalone outlets, mall locations, and cloud kitchens, while simultaneously strengthening their delivery capabilities to capture the growing online food delivery segment.

Market Dominated by Mix of Global-Local Players

The Vietnamese foodservice market exhibits a highly fragmented structure with a diverse mix of international chains and local operators competing across different segments. Global players like Starbucks, KFC, and Pizza Hut leverage their international brand recognition and standardized operations, while local players such as Golden Gate JSC and Mesa Group capitalize on their deep understanding of local tastes and preferences. The market features a strong presence of conglomerates like Imex Pan Pacific Group, which operates multiple foodservice brands across different segments, alongside specialist operators focusing on specific cuisines or formats. The competitive dynamics are further shaped by the significant presence of independent operators, particularly in the full-service restaurant segment, who maintain strong connections with local communities and offer authentic Vietnamese cuisine.


The market is characterized by ongoing consolidation efforts, particularly among larger players seeking to strengthen their position through acquisitions and partnerships. International players are increasingly partnering with local operators to navigate the market's complexities and expand their presence effectively. The emergence of cloud kitchens and digital platforms has created new opportunities for both established players and new entrants, leading to increased competition in the delivery segment. The market also sees active participation from retail conglomerates expanding into foodservice through various formats, including food courts and standalone restaurants.

Innovation and Localization Drive Future Success

Success in the Vietnamese foodservice market increasingly depends on operators' ability to balance international standards with local preferences while embracing technological innovation. Incumbent players must focus on menu innovation, incorporating both traditional Vietnamese elements and international trends, while maintaining consistent quality across their operations. Developing strong digital capabilities, including robust delivery networks and user-friendly ordering platforms, is becoming crucial for maintaining market share. Established players need to continuously evolve their store formats to meet changing consumer preferences, while also investing in staff training and development to ensure service quality. Building strong supplier relationships and optimizing supply chain operations are essential for maintaining competitive pricing and ensuring consistent product quality.


New entrants and challenger brands can gain ground by identifying and filling specific market gaps, whether in cuisine types, price points, or service formats. Success requires careful location selection, particularly in high-traffic areas and emerging neighborhoods, combined with strong brand differentiation. Operators must navigate regulatory requirements related to food safety and hygiene while adapting to potential changes in labor laws and environmental regulations. The market presents opportunities for players who can effectively target the growing young urban population while managing competition from both organized chains and independent operators. Building strong relationships with delivery platforms and developing efficient operational models, including cloud kitchens, can help new players establish a foothold in the market.

Vietnam Foodservice Market Leaders

  1. Golden Gate JSC

  2. Jollibee Foods Corporation

  3. Lotte GRS Co. Ltd

  4. The Al Fresco's Group Vietnam

  5. Yum! Brands Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Vietnam Foodservice Market Concentration
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Vietnam Foodservice Market News

  • March 2023: Starbucks is committed to expanding in the country. It inaugurated 13 new stores to reach 100 stores by the end of 2023.
  • January 2023: Restaurant Brands International Inc. opened a single store for both Burger King and Popeyes in Hanoi City.
  • December 2022: KFC launched Charcoal Grilled Chicken Rice in Vietnam, which contains chicken fillets grilled on charcoal with Japanese Teriyaki sauce.

Free With This Report

We provide a complimentary and exhaustive set of data points on regional and country level metrics that present the fundamental structure of the industry. Presented in the form of 60+ free charts, the section covers difficult to find data on various countries on number of outlets, average order values, and menu analysis by foodservice channels, cuisine specific insights related to full service restaurants and quick service restaurants, market trends and market size insights on cafes, bars & pubs, juice/smoothies bars, specialty tea and coffee shops, and cloud kitchen etc.

Vietnam Foodservice Market
Vietnam Foodservice Market
Vietnam Foodservice Market
Vietnam Foodservice Market

Vietnam Foodservice Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Number Of Outlets
  • 4.2 Average Order Value
  • 4.3 Regulatory Framework
    • 4.3.1 Vietnam
  • 4.4 Menu Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Foodservice Type
    • 5.1.1 Cafes & Bars
    • 5.1.1.1 By Cuisine
    • 5.1.1.1.1 Bars & Pubs
    • 5.1.1.1.2 Cafes
    • 5.1.1.1.3 Juice/Smoothie/Desserts Bars
    • 5.1.1.1.4 Specialist Coffee & Tea Shops
    • 5.1.2 Cloud Kitchen
    • 5.1.3 Full Service Restaurants
    • 5.1.3.1 By Cuisine
    • 5.1.3.1.1 Asian
    • 5.1.3.1.2 European
    • 5.1.3.1.3 Latin American
    • 5.1.3.1.4 Middle Eastern
    • 5.1.3.1.5 North American
    • 5.1.3.1.6 Other FSR Cuisines
    • 5.1.4 Quick Service Restaurants
    • 5.1.4.1 By Cuisine
    • 5.1.4.1.1 Bakeries
    • 5.1.4.1.2 Burger
    • 5.1.4.1.3 Ice Cream
    • 5.1.4.1.4 Meat-based Cuisines
    • 5.1.4.1.5 Pizza
    • 5.1.4.1.6 Other QSR Cuisines
  • 5.2 Outlet
    • 5.2.1 Chained Outlets
    • 5.2.2 Independent Outlets
  • 5.3 Location
    • 5.3.1 Leisure
    • 5.3.2 Lodging
    • 5.3.3 Retail
    • 5.3.4 Standalone
    • 5.3.5 Travel

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
    • 6.4.1 CP All PCL
    • 6.4.2 Golden Gate JSC
    • 6.4.3 Imex Pan Pacific Group
    • 6.4.4 Jollibee Foods Corporation
    • 6.4.5 Lotte GRS Co. Ltd
    • 6.4.6 Mesa Group
    • 6.4.7 Restaurant Brands International Inc.
    • 6.4.8 Starbucks Corporation
    • 6.4.9 The Al Fresco's Group Vietnam
    • 6.4.10 Yum! Brands Inc.

7. KEY STRATEGIC QUESTIONS FOR FOODSERVICE CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. NUMBER OF OUTLET UNITS BY FOODSERVICE CHANNELS, VIETNAM, 2017 - 2029
  1. Figure 2:  
  2. AVERAGE ORDER VALUE BY FOODSERVICE CHANNELS, USD, VIETNAM, 2017 VS 2022 VS 2029
  1. Figure 3:  
  2. VIETNAM FOODSERVICE MARKET, VALUE, USD, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF FOODSERVICE MARKET BY FOODSERVICE TYPE, USD, VIETNAM, 2017 - 2029
  1. Figure 5:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY FOODSERVICE TYPE, VIETNAM, 2017 VS 2023 VS 2029
  1. Figure 6:  
  2. VALUE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, USD, VIETNAM, 2017 - 2029
  1. Figure 7:  
  2. VALUE SHARE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, %, VIETNAM, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE OF FOODSERVICE MARKET VIA BARS & PUBS, USD, VIETNAM, 2017 - 2029
  1. Figure 9:  
  2. VALUE SHARE OF BARS & PUBS FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 10:  
  2. VALUE OF FOODSERVICE MARKET VIA CAFES, USD, VIETNAM, 2017 - 2029
  1. Figure 11:  
  2. VALUE SHARE OF CAFES FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 12:  
  2. VALUE OF FOODSERVICE MARKET VIA JUICE/SMOOTHIE/DESSERTS BARS, USD, VIETNAM, 2017 - 2029
  1. Figure 13:  
  2. VALUE SHARE OF JUICE/SMOOTHIE/DESSERTS BARS FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 14:  
  2. VALUE OF FOODSERVICE MARKET VIA SPECIALIST COFFEE & TEA SHOPS, USD, VIETNAM, 2017 - 2029
  1. Figure 15:  
  2. VALUE SHARE OF SPECIALIST COFFEE & TEA SHOPS FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 16:  
  2. VALUE OF CLOUD KITCHEN FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 17:  
  2. VALUE SHARE OF CLOUD KITCHEN FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 18:  
  2. VALUE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, VIETNAM, 2017 - 2029
  1. Figure 19:  
  2. VALUE SHARE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, VIETNAM, 2017 VS 2023 VS 2029
  1. Figure 20:  
  2. VALUE OF ASIAN FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF ASIAN FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 22:  
  2. VALUE OF EUROPEAN FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 23:  
  2. VALUE SHARE OF EUROPEAN FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 24:  
  2. VALUE OF LATIN AMERICAN FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 25:  
  2. VALUE SHARE OF LATIN AMERICAN FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 26:  
  2. VALUE OF MIDDLE EASTERN FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF MIDDLE EASTERN FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 28:  
  2. VALUE OF NORTH AMERICAN FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 29:  
  2. VALUE SHARE OF NORTH AMERICAN FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 30:  
  2. VALUE OF OTHER FSR CUISINES MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 31:  
  2. VALUE SHARE OF OTHER FSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 32:  
  2. VALUE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, VIETNAM, 2017 - 2029
  1. Figure 33:  
  2. VALUE SHARE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, VIETNAM, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VALUE OF BAKERIES FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 35:  
  2. VALUE SHARE OF BAKERIES FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 36:  
  2. VALUE OF BURGER FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 37:  
  2. VALUE SHARE OF BURGER FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 38:  
  2. VALUE OF ICE CREAM FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF ICE CREAM FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 40:  
  2. VALUE OF MEAT-BASED CUISINES FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 41:  
  2. VALUE SHARE OF MEAT-BASED CUISINES FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 42:  
  2. VALUE OF PIZZA FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 43:  
  2. VALUE SHARE OF PIZZA FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 44:  
  2. VALUE OF OTHER QSR CUISINES FOODSERVICE MARKET, USD, VIETNAM, 2017 - 2029
  1. Figure 45:  
  2. VALUE SHARE OF OTHER QSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, VIETNAM, 2022 VS 2029
  1. Figure 46:  
  2. VALUE OF FOODSERVICE MARKET BY OUTLET, USD, VIETNAM, 2017 - 2029
  1. Figure 47:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY OUTLET, VIETNAM, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VALUE OF FOODSERVICE MARKET VIA CHAINED OUTLETS, USD, VIETNAM, 2017 - 2029
  1. Figure 49:  
  2. VALUE SHARE OF CHAINED OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
  1. Figure 50:  
  2. VALUE OF FOODSERVICE MARKET VIA INDEPENDENT OUTLETS, USD, VIETNAM, 2017 - 2029
  1. Figure 51:  
  2. VALUE SHARE OF INDEPENDENT OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
  1. Figure 52:  
  2. VALUE OF FOODSERVICE MARKET BY LOCATION, USD, VIETNAM, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY LOCATION, VIETNAM, 2017 VS 2023 VS 2029
  1. Figure 54:  
  2. VALUE OF FOODSERVICE MARKET VIA LEISURE LOCATION, USD, VIETNAM, 2017 - 2029
  1. Figure 55:  
  2. VALUE SHARE OF LEISURE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
  1. Figure 56:  
  2. VALUE OF FOODSERVICE MARKET VIA LODGING LOCATION, USD, VIETNAM, 2017 - 2029
  1. Figure 57:  
  2. VALUE SHARE OF LODGING FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
  1. Figure 58:  
  2. VALUE OF FOODSERVICE MARKET VIA RETAIL LOCATION, USD, VIETNAM, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF RETAIL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
  1. Figure 60:  
  2. VALUE OF FOODSERVICE MARKET VIA STANDALONE LOCATION, USD, VIETNAM, 2017 - 2029
  1. Figure 61:  
  2. VALUE SHARE OF STANDALONE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
  1. Figure 62:  
  2. VALUE OF FOODSERVICE MARKET VIA TRAVEL LOCATION, USD, VIETNAM, 2017 - 2029
  1. Figure 63:  
  2. VALUE SHARE OF TRAVEL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, VIETNAM, 2022 VS 2029
  1. Figure 64:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, VIETNAM, 2019 - 2023
  1. Figure 65:  
  2. MOST ADOPTED STRATEGIES, COUNT, VIETNAM, 2019 - 2023
  1. Figure 66:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, VIETNAM

Vietnam Foodservice Industry Segmentation

Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants are covered as segments by Foodservice Type. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.
Foodservice Type Cafes & Bars By Cuisine Bars & Pubs
Cafes
Juice/Smoothie/Desserts Bars
Specialist Coffee & Tea Shops
Cloud Kitchen
Full Service Restaurants By Cuisine Asian
European
Latin American
Middle Eastern
North American
Other FSR Cuisines
Quick Service Restaurants By Cuisine Bakeries
Burger
Ice Cream
Meat-based Cuisines
Pizza
Other QSR Cuisines
Outlet Chained Outlets
Independent Outlets
Location Leisure
Lodging
Retail
Standalone
Travel
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Market Definition

  • FULL-SERVICE RESTAURANTS - A foodservice establishment where customers are seated at a table, give their order to a server and are served food at a table.
  • QUICK SERVICE RESTAURANTS - A foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
  • CAFES & BARS - A type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
  • CLOUD KITCHEN - A foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Keyword Definition
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark.
Asian cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Chinese, Indian, Korean, Japanese, Bengali, Southeast Asian, etc.
Average Order Value It is the average value of all orders made by the customers at a foodservice establishment.
Bacon It is salted or smoked meat that comes from the back or sides of a pig.
Bars & Pubs It is a drinking establishment that is licensed to serve alcoholic drinks for consumption on the premises.
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
BRC British Retail Consortium
Burger It is a sandwich consisting of one or more cooked beef patties, placed inside a sliced bread roll or bun roll.
Café It is a foodservice establishment serving various refreshments (mainly coffee) and light meals.
Cafes & Bars It is a type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
Cappuccino It is an Italian coffee drink that is traditionally prepared with equal parts double espresso, steamed milk, and steamed milk foam.
CFIA Canadian Food Inspection Agency
Chained Outlet It refers to a foodservice establishment that shares brands, operates in several locations, has central management, and standardized business practices.
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Cloud Kitchen It is a foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Cocktail It is an alcoholic mixed drink made with either a single spirit or a combination of spirits, mixed with other ingredients such as juices, flavored syrups, tonic water, shrubs, and bitters.
Edamame It is a Japanese dish prepared with soybeans (harvested before they ripen or harden) and cooked in its pod.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Espresso It is a concentrated form of coffee, served in shots.
European cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Italian, French, German, English, Dutch, Danish, etc.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Full service restaurant It refers to a foodservice establishment where customers are seated at a table, give their order to a server, and are served food at a table.
Ghost Kitchen It refers to a cloud kitchen.
GLA Gross Leasable Area
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grain-fed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Independent Outlet It refers to a foodservice establishment that operates with a single outlet or is structured as a small chain with no more than three locations.
Juice It is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
Latin American It includes full-service offerings in restaurants that serve cuisines from cultures such as Mexican, Brazilian, Argentinian, Colombian, etc.
Latte It is a milk-based coffee that is made up of one or two shots of espresso, steamed milk, and a thin layer of frothed milk.
Leisure It refers to foodservice offered as a part of a recreation business, such as sports arenas, zoos, movie theaters, and museums.
Lodging It refers to foodservice offerings at hotels, motels, guesthouses, holiday homes, etc.
Macchiato It is an espresso coffee drink with a small amount of milk, usually foamed.
Meat-based cuisines This inlcudes food items like fried chicken, steak, ribs, etc. where meat is the primary ingredient for the dish.
Middle Eastern cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Arabic, Lebanese, Iranian, Israeli, etc.
Mocktail It is an non-alcoholic mixed drink.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
North American It includes full-service offerings in restaurants that serve cuisines from cultures such as American, Canadian, Caribbean, etc.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
PDO Protected Designation of Origin: It is the name of a geographical region or specific area that is recognized by official rules to produce certain foods with special characteristics related to location.
Pepperoni It is an American variety of spicy salami made from cured meat.
Pizza It is a dish made typically of flattened bread dough spread with a savory mixture usually including tomatoes and cheese and often other toppings and baked.
Primal cuts It refers to the major sections of the carcass.
Quick service restaurant It refers to a foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
Retail It refers to a foodservice outlet inside a mall. shopping complex or a commercial real estate building, where there are other businesses operating as well.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kiosk It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Smoothie It is a beverage made by placing all the ingredients in a container and processing them together, without removing the pulp.
Specialty coffee & tea shops It refers to a foodservice establishment that serves only various types of tea or coffee.
Standalone It refers to a restaurants that have an independent infrastructure setup and not connected to any other business.
Sushi It is a Japanese dish of prepared vinegared rice, usually with some sugar and salt, accompanied by a variety of ingredients, such as seafood—often raw—and vegetables.
Travel It refers to foodservice offerings such as airplane food, dining on long-distance trains, and foodservice on cruise ships.
Virtual Kitchen It refers to a cloud kitchen.
Wagyu Beef It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
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Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for the market forecast are set, and the model is built on the basis of these variables.
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Vietnam Foodservice Market Research FAQs

How big is the Vietnam Foodservice Market?

The Vietnam Foodservice Market size is expected to reach USD 24.77 billion in 2025 and grow at a CAGR of 10.73% to reach USD 41.22 billion by 2030.

What is the current Vietnam Foodservice Market size?

In 2025, the Vietnam Foodservice Market size is expected to reach USD 24.77 billion.

Who are the key players in Vietnam Foodservice Market?

Golden Gate JSC, Jollibee Foods Corporation, Lotte GRS Co. Ltd, The Al Fresco's Group Vietnam and Yum! Brands Inc. are the major companies operating in the Vietnam Foodservice Market.

Which segment has the biggest share in the Vietnam Foodservice Market?

In the Vietnam Foodservice Market, the Full Service Restaurants segment accounts for the largest share by foodservice type.

Which is the fastest growing segment in the Vietnam Foodservice Market?

In 2025, the Cloud Kitchen segment accounts for the fastest growing by foodservice type in the Vietnam Foodservice Market.

What years does this Vietnam Foodservice Market cover, and what was the market size in 2025?

In 2025, the Vietnam Foodservice Market size was estimated at 24.77 billion. The report covers the Vietnam Foodservice Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Vietnam Foodservice Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Vietnam Foodservice Market Research

Mordor Intelligence offers a comprehensive analysis of the Vietnam foodservice market. We leverage our extensive experience in food service industry analysis to deliver expert insights. Our research team provides detailed information on the rapidly evolving F&B industry in Vietnam. This includes everything from developments in the fast food industry to the dynamics of catering service in Vietnam. The report examines the entire spectrum of the food service industry. It includes a detailed analysis of Vietnam market trends and explores emerging opportunities in the dining market.

Stakeholders in the Vietnam food service market can access crucial data and insights through our downloadable report PDF. This report features an in-depth examination of Vietnam consumer trends and metrics related to Vietnam market size. The analysis covers key segments of the F&B market, providing valuable intelligence for businesses operating in or planning to enter the market. Our comprehensive coverage includes a detailed assessment of the foodservice industry landscape. This is supported by primary research and real-time market data, enabling stakeholders to make informed strategic decisions in this dynamic market environment.