Market Trends of united states non-dairy milk Industry
Increasing lactose intolerance, growing preference for healthy food, and sustainable ingredient sourcing boosted the plant-based milk market
- Plant-based milk consumption per person is rising significantly in the United States, supported by investments and innovations by companies. More than 52% of US consumers prefer plant-based food. Most Americans generally consume less dairy and other animal products, and compared to vegans or vegetarians, they also tend to be more flexitarian. As of 2022, 7% of consumers in the United States adopted a flexitarian diet, compared to over 12% who prefer a plant-based diet. Although Americans of all ages are interested in plant-based foods, people in their 20s and 30s are the most interested.
- Nearly half of Americans (47%) consume plant-based milk regularly, which increased to 56% in the millennial and Generation X age groups. Factors such as increasing lactose intolerance, growing preference for healthy food, and sustainable ingredient sourcing resulted in major growth of the plant-based milk market. In the United States, 40% of Generation Z, 38% of millennials, 34% of Generation X, and 21% of Baby Boomers and seniors consume plant-based milk due to sustainably sourced ingredients.
- Governmental support is another factor boosting the production and consumption of plant-based dairy products in the country. The US government identified plant-based foods as an important and growing industry. Plant-based food companies in the United States received USD 5 billion in funding in 2021, up by 60% from 2020. The most mature portion of the alternative industry, the plant-based alternatives sector, secured USD 1.9 billion in investments in 2021, almost three times the USD 693 million raised in 2019.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Production of plant-based milk products is largely impacted by the functional efficiency and cost competitiveness among the players in the region
