Market Size of united states non-dairy milk Industry
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 4.25 Billion |
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Market Size (2029) | USD 7.35 Billion |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2024 - 2029) | 11.54 % |
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Fastest Growing by Distribution Channel | Off-Trade |
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Market Concentration | Medium |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
United States Non-Dairy Milk Market Analysis
The United States Non-Dairy Milk Market size is estimated at 4.25 billion USD in 2024, and is expected to reach 7.35 billion USD by 2029, growing at a CAGR of 11.54% during the forecast period (2024-2029).
4.25 Billion
Market Size in 2024 (USD)
7.35 Billion
Market Size in 2029 (USD)
7.59 %
CAGR (2017-2023)
11.54 %
CAGR (2024-2029)
Largest Market by Product Type
53.70 %
value share, Almond Milk, 2023
The sublime froth factor which is suitable for a latte makes almond milk stand out from other plant-based milk. This factor makes it the preferred milk category in the country.
Largest Market by Distribution Channel
91.57 %
value share, Off-Trade, 2023
In terms of value, the on-trade channel has surpassed the off-trade channel over the years, with the population consuming the products through food service channels.
Fastest-growing Market by Product Type
14.12 %
Projected CAGR, Hemp Milk, 2024-2029
The improved health benefits of hemp milk consumption along with growing health consciousness among the consumers in the region is largely driving the growth of the segment.
Fastest-growing Market by Distribution Channel
11.79 %
Projected CAGR, Off-Trade, 2024-2029
The ease of shopping experience through online channel and increasing number of retailers presence among the off trade channels has become to be the major driver in the segment.
Leading Market Player
21.25 %
market share, Danone SA, 2022
Danone SA's major focus on the quality and high standards of the products in plant-based beverages segment with produts in wider range of brands made it maket leader
Availability of plant-based milk easily through wide retail sector is boosting the growth
- The sales of plant-based milk in retail channels play a major in the United States. Plant-based milk now serves as the innovation leader in the milk category, supported by key advancements in ingredient diversification and product development that seeks to replicate both the sensory experience and nutritional value of cow’s milk. In 2022, the sales value of plant-based milk in the overall distribution channel increased by 8.1% from 2021.
- In 2021, plant-based milk sales in retail channels increased by three times compared to cows' milk, which represents a 27% growth from 2020, where cows’ milk growth stands at 9%. In the same year, 42% of households purchased plant-based milk, and 76% of plant-based milk buyers purchased it multiple times in retail channels. The growth is aided by shoppers in the United States who want to eat less animal-based foods due to the risks associated with animal-based foods, such as the presence of antibiotics, hormones, and others.
- Among overall plant-based products in the United States, plant-based milk sales have been increasing. The off-trade segment dominates the distribution channels of the United States plant-based milk market. In the off-trade segment, supermarkets and hypermarkets accounted for a major share. In 2022, supermarkets and hypermarkets accounted for an 80.9% share in terms of value.
- The on-trade channel is the fastest-growing segment in the United States plant-based milk market, which is anticipated to increase at a growth rate of 21.2% in 2024 from 2021. Many leading restaurants in the United States use plant-based milk, particularly as an ingredient option in cocktails, smoothies, coffees, and espresso-based drinks. In 2022, there were more than 600,000 restaurants in the United States.
Understand The Key Trends Shaping This Market
United States Non-Dairy Milk Industry Segmentation
Almond Milk, Cashew Milk, Coconut Milk, Hemp Milk, Oat Milk, Soy Milk are covered as segments by Product Type. Off-Trade, On-Trade are covered as segments by Distribution Channel.
- The sales of plant-based milk in retail channels play a major in the United States. Plant-based milk now serves as the innovation leader in the milk category, supported by key advancements in ingredient diversification and product development that seeks to replicate both the sensory experience and nutritional value of cow’s milk. In 2022, the sales value of plant-based milk in the overall distribution channel increased by 8.1% from 2021.
- In 2021, plant-based milk sales in retail channels increased by three times compared to cows' milk, which represents a 27% growth from 2020, where cows’ milk growth stands at 9%. In the same year, 42% of households purchased plant-based milk, and 76% of plant-based milk buyers purchased it multiple times in retail channels. The growth is aided by shoppers in the United States who want to eat less animal-based foods due to the risks associated with animal-based foods, such as the presence of antibiotics, hormones, and others.
- Among overall plant-based products in the United States, plant-based milk sales have been increasing. The off-trade segment dominates the distribution channels of the United States plant-based milk market. In the off-trade segment, supermarkets and hypermarkets accounted for a major share. In 2022, supermarkets and hypermarkets accounted for an 80.9% share in terms of value.
- The on-trade channel is the fastest-growing segment in the United States plant-based milk market, which is anticipated to increase at a growth rate of 21.2% in 2024 from 2021. Many leading restaurants in the United States use plant-based milk, particularly as an ingredient option in cocktails, smoothies, coffees, and espresso-based drinks. In 2022, there were more than 600,000 restaurants in the United States.
| Product Type | |
| Almond Milk | |
| Cashew Milk | |
| Coconut Milk | |
| Hemp Milk | |
| Oat Milk | |
| Soy Milk |
| Distribution Channel | |||||||
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| On-Trade |
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United States Non-Dairy Milk Market Size Summary
The United States Non-Dairy Milk Market is experiencing significant growth, driven by increasing consumer demand for plant-based alternatives to traditional dairy products. This market is characterized by its innovation in ingredient diversification and product development, aiming to mimic the sensory and nutritional qualities of cow's milk. The retail sector plays a crucial role in this market, with supermarkets and hypermarkets dominating the distribution channels. The off-trade segment remains the largest, while the on-trade channel is the fastest-growing, with restaurants incorporating plant-based milk into various beverages. The rise in plant-based milk consumption is supported by a shift in consumer preferences towards healthier and more sustainable food options, as well as the growing prevalence of lactose intolerance.
The market is moderately consolidated, with major players like Blue Diamond Growers, Califia Farms LLC, Danone SA, Oatly Group AB, and Walmart Inc. holding significant shares. Government support and investment in plant-based food companies have further bolstered the market's expansion, recognizing it as a vital and burgeoning industry. The market's growth is also fueled by demographic trends, with younger consumers, particularly those in their 20s and 30s, showing a strong interest in plant-based diets. This trend is reflected in the increasing percentage of Americans, especially millennials and Generation X, who regularly consume plant-based milk. The market's trajectory is expected to continue upward, with substantial investments and innovations driving its development.
United States Non-Dairy Milk Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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1.1 Product Type
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1.1.1 Almond Milk
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1.1.2 Cashew Milk
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1.1.3 Coconut Milk
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1.1.4 Hemp Milk
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1.1.5 Oat Milk
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1.1.6 Soy Milk
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1.2 Distribution Channel
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1.2.1 Off-Trade
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1.2.1.1 Convenience Stores
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1.2.1.2 Online Retail
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1.2.1.3 Specialist Retailers
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1.2.1.4 Supermarkets and Hypermarkets
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1.2.1.5 Others (Warehouse clubs, gas stations, etc.)
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1.2.2 On-Trade
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United States Non-Dairy Milk Market Size FAQs
How big is the United States Non-Dairy Milk Market?
The United States Non-Dairy Milk Market size is expected to reach USD 4.25 billion in 2024 and grow at a CAGR of 11.54% to reach USD 7.35 billion by 2029.
What is the current United States Non-Dairy Milk Market size?
In 2024, the United States Non-Dairy Milk Market size is expected to reach USD 4.25 billion.
