United States Non-Dairy Milk Market Size
Icons | Lable | Value |
---|---|---|
Study Period | 2017 - 2029 | |
Market Size (2024) | USD 4.25 Billion | |
Market Size (2029) | USD 7.35 Billion | |
Largest Share by Distribution Channel | Off-Trade | |
CAGR (2024 - 2029) | 11.54 % | |
Fastest Growing by Distribution Channel | Off-Trade | |
Market Concentration | Medium | |
Major Players |
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*Disclaimer: Major Players sorted in alphabetical order. |
United States Non-Dairy Milk Market Analysis
The United States Non-Dairy Milk Market size is estimated at 4.25 billion USD in 2024, and is expected to reach 7.35 billion USD by 2029, growing at a CAGR of 11.54% during the forecast period (2024-2029).
4.25 Billion
Market Size in 2024 (USD)
7.35 Billion
Market Size in 2029 (USD)
7.59 %
CAGR (2017-2023)
11.54 %
CAGR (2024-2029)
Largest Market by Product Type
53.70 %
value share, Almond Milk, 2023
The sublime froth factor which is suitable for a latte makes almond milk stand out from other plant-based milk. This factor makes it the preferred milk category in the country.
Largest Market by Distribution Channel
91.57 %
value share, Off-Trade, 2023
In terms of value, the on-trade channel has surpassed the off-trade channel over the years, with the population consuming the products through food service channels.
Fastest-growing Market by Product Type
14.12 %
Projected CAGR, Hemp Milk, 2024-2029
The improved health benefits of hemp milk consumption along with growing health consciousness among the consumers in the region is largely driving the growth of the segment.
Fastest-growing Market by Distribution Channel
11.79 %
Projected CAGR, Off-Trade, 2024-2029
The ease of shopping experience through online channel and increasing number of retailers presence among the off trade channels has become to be the major driver in the segment.
Leading Market Player
21.25 %
market share, Danone SA, 2022
Danone SA's major focus on the quality and high standards of the products in plant-based beverages segment with produts in wider range of brands made it maket leader
Availability of plant-based milk easily through wide retail sector is boosting the growth
- The sales of plant-based milk in retail channels play a major in the United States. Plant-based milk now serves as the innovation leader in the milk category, supported by key advancements in ingredient diversification and product development that seeks to replicate both the sensory experience and nutritional value of cow’s milk. In 2022, the sales value of plant-based milk in the overall distribution channel increased by 8.1% from 2021.
- In 2021, plant-based milk sales in retail channels increased by three times compared to cows' milk, which represents a 27% growth from 2020, where cows’ milk growth stands at 9%. In the same year, 42% of households purchased plant-based milk, and 76% of plant-based milk buyers purchased it multiple times in retail channels. The growth is aided by shoppers in the United States who want to eat less animal-based foods due to the risks associated with animal-based foods, such as the presence of antibiotics, hormones, and others.
- Among overall plant-based products in the United States, plant-based milk sales have been increasing. The off-trade segment dominates the distribution channels of the United States plant-based milk market. In the off-trade segment, supermarkets and hypermarkets accounted for a major share. In 2022, supermarkets and hypermarkets accounted for an 80.9% share in terms of value.
- The on-trade channel is the fastest-growing segment in the United States plant-based milk market, which is anticipated to increase at a growth rate of 21.2% in 2024 from 2021. Many leading restaurants in the United States use plant-based milk, particularly as an ingredient option in cocktails, smoothies, coffees, and espresso-based drinks. In 2022, there were more than 600,000 restaurants in the United States.
United States Non-Dairy Milk Market Trends
Increasing lactose intolerance, growing preference for healthy food, and sustainable ingredient sourcing boosted the plant-based milk market
- Plant-based milk consumption per person is rising significantly in the United States, supported by investments and innovations by companies. More than 52% of US consumers prefer plant-based food. Most Americans generally consume less dairy and other animal products, and compared to vegans or vegetarians, they also tend to be more flexitarian. As of 2022, 7% of consumers in the United States adopted a flexitarian diet, compared to over 12% who prefer a plant-based diet. Although Americans of all ages are interested in plant-based foods, people in their 20s and 30s are the most interested.
- Nearly half of Americans (47%) consume plant-based milk regularly, which increased to 56% in the millennial and Generation X age groups. Factors such as increasing lactose intolerance, growing preference for healthy food, and sustainable ingredient sourcing resulted in major growth of the plant-based milk market. In the United States, 40% of Generation Z, 38% of millennials, 34% of Generation X, and 21% of Baby Boomers and seniors consume plant-based milk due to sustainably sourced ingredients.
- Governmental support is another factor boosting the production and consumption of plant-based dairy products in the country. The US government identified plant-based foods as an important and growing industry. Plant-based food companies in the United States received USD 5 billion in funding in 2021, up by 60% from 2020. The most mature portion of the alternative industry, the plant-based alternatives sector, secured USD 1.9 billion in investments in 2021, almost three times the USD 693 million raised in 2019.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Production of plant-based milk products is largely impacted by the functional efficiency and cost competitiveness among the players in the region
United States Non-Dairy Milk Industry Overview
The United States Non-Dairy Milk Market is moderately consolidated, with the top five companies occupying 48.59%. The major players in this market are Blue Diamond Growers, Califia Farms LLC, Danone SA, Oatly Group AB and Walmart Inc. (sorted alphabetically).
United States Non-Dairy Milk Market Leaders
Blue Diamond Growers
Califia Farms LLC
Danone SA
Oatly Group AB
Walmart Inc.
Other important companies include Campbell Soup Company, Otsuka Holdings Co. Ltd, Ripple Foods PBC, SunOpta Inc..
*Disclaimer: Major Players sorted in alphabetical order.
United States Non-Dairy Milk Market News
- October 2022: SunOpta completed the first phase of the USD 100-million sterile alternative milk plant in Midlothian to manufacture sustainable milk and food products.
- April 2022: Califia Farms launched an unsweetened Oat Milk designed for at-home consumption and purchase in natural, specialty, and grocery retailers.
- April 2022: SunOpta Inc. acquired Dream® and WestSoy® plant-based beverage brands from The Hain Celestial Group Inc. The company currently produces the entire WestSoy product portfolio.
Free with this Report
We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the dairy alternatives industry. With the help of 45+ free charts, clients can access in-depth market analysis based on per capita consumption numbers and production data of raw materials for dairy alternatives, through granular level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on dairy alternative products, categories of dairy alternative products, product types, etc., are available in the form of comprehensive reports as well as excel based data worksheets.
United States Non-Dairy Milk Market Report - Table of Contents
EXECUTIVE SUMMARY & KEY FINDINGS
REPORT OFFERS
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
2. KEY INDUSTRY TRENDS
2.1. Per Capita Consumption
2.2. Raw Material/commodity Production
2.2.1. Dairy Alternative - Raw Material Production
2.3. Regulatory Framework
2.3.1. United States
2.4. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
3.1. Product Type
3.1.1. Almond Milk
3.1.2. Cashew Milk
3.1.3. Coconut Milk
3.1.4. Hemp Milk
3.1.5. Oat Milk
3.1.6. Soy Milk
3.2. Distribution Channel
3.2.1. Off-Trade
3.2.1.1. Convenience Stores
3.2.1.2. Online Retail
3.2.1.3. Specialist Retailers
3.2.1.4. Supermarkets and Hypermarkets
3.2.1.5. Others (Warehouse clubs, gas stations, etc.)
3.2.2. On-Trade
4. COMPETITIVE LANDSCAPE
4.1. Key Strategic Moves
4.2. Market Share Analysis
4.3. Company Landscape
4.4. Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
4.4.1. Blue Diamond Growers
4.4.2. Califia Farms LLC
4.4.3. Campbell Soup Company
4.4.4. Danone SA
4.4.5. Oatly Group AB
4.4.6. Otsuka Holdings Co. Ltd
4.4.7. Ripple Foods PBC
4.4.8. SunOpta Inc.
4.4.9. Walmart Inc.
5. KEY STRATEGIC QUESTIONS FOR DAIRY AND DAIRY ALTERNATIVE CEOS
6. APPENDIX
6.1. Global Overview
6.1.1. Overview
6.1.2. Porter’s Five Forces Framework
6.1.3. Global Value Chain Analysis
6.1.4. Market Dynamics (DROs)
6.2. Sources & References
6.3. List of Tables & Figures
6.4. Primary Insights
6.5. Data Pack
6.6. Glossary of Terms
List of Tables & Figures
- Figure 1:
- PER CAPITA CONSUMPTION OF NON-DAIRY MILK, KG, UNITED STATES, 2017 - 2029
- Figure 2:
- PRODUCTION VOLUME OF UNITED STATES NON-DAIRY MILK MARKET - RAW MATERIAL, METRIC TONNES, UNITED STATES, 2017 - 2021
- Figure 3:
- VOLUME OF NON-DAIRY MILK, METRIC TONNES, BY UNITED STATES, 2017 - 2029
- Figure 4:
- VALUE OF NON-DAIRY MILK, USD MN, BY UNITED STATES, 2017 - 2029
- Figure 5:
- VOLUME OF NON-DAIRY MILK MARKET BY PRODUCT TYPE, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 6:
- VALUE OF NON-DAIRY MILK MARKET BY PRODUCT TYPE, USD MN, UNITED STATES, 2017 - 2029
- Figure 7:
- VOLUME SHARE OF NON-DAIRY MILK MARKET BY PRODUCT TYPE, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 8:
- VALUE SHARE OF NON-DAIRY MILK MARKET BY PRODUCT TYPE, %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 9:
- VOLUME OF ALMOND MILK MARKET, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 10:
- VALUE OF ALMOND MILK MARKET, USD MN, UNITED STATES, 2017 - 2029
- Figure 11:
- VALUE SHARE OF ALMOND MILK MARKET, BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 VS 2029
- Figure 12:
- VOLUME OF CASHEW MILK MARKET, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 13:
- VALUE OF CASHEW MILK MARKET, USD MN, UNITED STATES, 2017 - 2029
- Figure 14:
- VALUE SHARE OF CASHEW MILK MARKET, BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 VS 2029
- Figure 15:
- VOLUME OF COCONUT MILK MARKET, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 16:
- VALUE OF COCONUT MILK MARKET, USD MN, UNITED STATES, 2017 - 2029
- Figure 17:
- VALUE SHARE OF COCONUT MILK MARKET, BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 VS 2029
- Figure 18:
- VOLUME OF HEMP MILK MARKET, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 19:
- VALUE OF HEMP MILK MARKET, USD MN, UNITED STATES, 2017 - 2029
- Figure 20:
- VALUE SHARE OF HEMP MILK MARKET, BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 VS 2029
- Figure 21:
- VOLUME OF OAT MILK MARKET, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 22:
- VALUE OF OAT MILK MARKET, USD MN, UNITED STATES, 2017 - 2029
- Figure 23:
- VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 VS 2029
- Figure 24:
- VOLUME OF SOY MILK MARKET, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 25:
- VALUE OF SOY MILK MARKET, USD MN, UNITED STATES, 2017 - 2029
- Figure 26:
- VALUE SHARE OF SOY MILK MARKET, BY DISTRIBUTION CHANNEL, %, UNITED STATES, 2022 VS 2029
- Figure 27:
- VOLUME OF NON-DAIRY MILK MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 28:
- VALUE OF NON-DAIRY MILK MARKET BY DISTRIBUTION CHANNEL, USD MN, UNITED STATES, 2017 - 2029
- Figure 29:
- VOLUME SHARE OF NON-DAIRY MILK MARKET, BY DISTRIBUTION CHANNEL , %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 30:
- VALUE SHARE OF NON-DAIRY MILK MARKET, BY DISTRIBUTION CHANNEL , %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 31:
- VOLUME OF NON-DAIRY MILK MARKET BY SUB DISTRIBUTION CHANNELS, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 32:
- VALUE OF NON-DAIRY MILK MARKET BY SUB DISTRIBUTION CHANNELS, USD MN, UNITED STATES, 2017 - 2029
- Figure 33:
- VOLUME SHARE OF NON-DAIRY MILK MARKET, BY SUB DISTRIBUTION CHANNELS , %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 34:
- VALUE SHARE OF NON-DAIRY MILK MARKET, BY SUB DISTRIBUTION CHANNELS , %, UNITED STATES, 2017 VS 2023 VS 2029
- Figure 35:
- VOLUME OF NON-DAIRY MILK MARKET SOLD VIA CONVENIENCE STORES, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 36:
- VALUE OF NON-DAIRY MILK MARKET SOLD VIA CONVENIENCE STORES, USD MN, UNITED STATES, 2017 - 2029
- Figure 37:
- VALUE SHARE OF NON-DAIRY MILK MARKET, SOLD VIA CONVENIENCE STORES, BY CATEGORY , %, UNITED STATES, 2022 VS 2029
- Figure 38:
- VOLUME OF NON-DAIRY MILK MARKET SOLD VIA ONLINE RETAIL, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 39:
- VALUE OF NON-DAIRY MILK MARKET SOLD VIA ONLINE RETAIL, USD MN, UNITED STATES, 2017 - 2029
- Figure 40:
- VALUE SHARE OF NON-DAIRY MILK MARKET, SOLD VIA ONLINE RETAIL, BY CATEGORY , %, UNITED STATES, 2022 VS 2029
- Figure 41:
- VOLUME OF NON-DAIRY MILK MARKET SOLD VIA SPECIALIST RETAILERS, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 42:
- VALUE OF NON-DAIRY MILK MARKET SOLD VIA SPECIALIST RETAILERS, USD MN, UNITED STATES, 2017 - 2029
- Figure 43:
- VALUE SHARE OF NON-DAIRY MILK MARKET, SOLD VIA SPECIALIST RETAILERS, BY CATEGORY , %, UNITED STATES, 2022 VS 2029
- Figure 44:
- VOLUME OF NON-DAIRY MILK MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 45:
- VALUE OF NON-DAIRY MILK MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD MN, UNITED STATES, 2017 - 2029
- Figure 46:
- VALUE SHARE OF NON-DAIRY MILK MARKET, SOLD VIA SUPERMARKETS AND HYPERMARKETS, BY CATEGORY , %, UNITED STATES, 2022 VS 2029
- Figure 47:
- VOLUME OF NON-DAIRY MILK MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 48:
- VALUE OF NON-DAIRY MILK MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), USD MN, UNITED STATES, 2017 - 2029
- Figure 49:
- VALUE SHARE OF NON-DAIRY MILK MARKET, SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), BY CATEGORY , %, UNITED STATES, 2022 VS 2029
- Figure 50:
- VOLUME OF NON-DAIRY MILK MARKET SOLD VIA ON-TRADE, METRIC TONNES, UNITED STATES, 2017 - 2029
- Figure 51:
- VALUE OF NON-DAIRY MILK MARKET SOLD VIA ON-TRADE, USD MN, UNITED STATES, 2017 - 2029
- Figure 52:
- VALUE SHARE OF NON-DAIRY MILK MARKET, SOLD VIA ON-TRADE, BY CATEGORY , %, UNITED STATES, 2022 VS 2029
- Figure 53:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED STATES, 2017 - 2029
- Figure 54:
- MOST ADOPTED STRATEGIES, COUNT, UNITED STATES, 2017 - 2029
- Figure 55:
- VALUE SHARE OF MAJOR PLAYERS, %, UNITED STATES, 2022
United States Non-Dairy Milk Industry Segmentation
Almond Milk, Cashew Milk, Coconut Milk, Hemp Milk, Oat Milk, Soy Milk are covered as segments by Product Type. Off-Trade, On-Trade are covered as segments by Distribution Channel.
- The sales of plant-based milk in retail channels play a major in the United States. Plant-based milk now serves as the innovation leader in the milk category, supported by key advancements in ingredient diversification and product development that seeks to replicate both the sensory experience and nutritional value of cow’s milk. In 2022, the sales value of plant-based milk in the overall distribution channel increased by 8.1% from 2021.
- In 2021, plant-based milk sales in retail channels increased by three times compared to cows' milk, which represents a 27% growth from 2020, where cows’ milk growth stands at 9%. In the same year, 42% of households purchased plant-based milk, and 76% of plant-based milk buyers purchased it multiple times in retail channels. The growth is aided by shoppers in the United States who want to eat less animal-based foods due to the risks associated with animal-based foods, such as the presence of antibiotics, hormones, and others.
- Among overall plant-based products in the United States, plant-based milk sales have been increasing. The off-trade segment dominates the distribution channels of the United States plant-based milk market. In the off-trade segment, supermarkets and hypermarkets accounted for a major share. In 2022, supermarkets and hypermarkets accounted for an 80.9% share in terms of value.
- The on-trade channel is the fastest-growing segment in the United States plant-based milk market, which is anticipated to increase at a growth rate of 21.2% in 2024 from 2021. Many leading restaurants in the United States use plant-based milk, particularly as an ingredient option in cocktails, smoothies, coffees, and espresso-based drinks. In 2022, there were more than 600,000 restaurants in the United States.
Product Type | |
Almond Milk | |
Cashew Milk | |
Coconut Milk | |
Hemp Milk | |
Oat Milk | |
Soy Milk |
Distribution Channel | |||||||
| |||||||
On-Trade |
Market Definition
- Dairy Alternatives - Dairy alternatives are foods that are made from plant-based milk/oils instead of their usual animal products, such as cheese, butter, milk, ice cream, yogurt, etc. Plant-based or non-dairy milk alternative is the fast-growing segment in the newer food product development category of functional and specialty beverage across the globe.
- Non-Dairy Butter - Non dairy butter is a vegan butter alternative that is made from a mixture of plant oils. With an increase in alternative diets like vegetarianism, veganism, and gluten intolerance, plant butter is a healthy non-dairy substitute for normal butter.
- Non-Dairy Ice Cream - Plant based ice cream is a growing category. Non-dairy ice cream is a type of dessert made without any animal ingredients. This is typically considered a substitute for regular ice cream for those who cannot or do not eat animal or animal-derived products, including eggs, milk, cream, or honey.
- Plant-Based Milk - Plant based milks are milk substitutes that are made from nuts (e.g., hazelnuts, hemp seeds), seeds (e.g., sesame, walnuts, coconuts, cashews, almonds, rice, oats, etc.) or legumes (e.g., soy). Plant-based milk such as soy milk and almond milk have been popular in East Asia and the Middle East for centuries.
Keyword | Definition |
---|---|
Cultured Butter | Cultured butter is prepared by having the raw butter go through chemical processing and has been added with certain emulsifiers and foreign ingredients. |
Uncultured Butter | This type of butter is one which has not been processed in any way |
Natural Cheese | The type of cheese in its most natural form. It is made from natural and simple products and ingredients, including fresh and natural salts, natural colors, enzymes, and high-quality milk. |
Processed Cheese | Processed cheese undergoes the same processes as natural cheese; however, it requires more steps and many different forms of ingredients. Making processed cheese involves melting natural cheese, emulsifying it, and adding preservatives and other artificial ingredients or colorings. |
Single Cream | Single cream contains around 18% fat. It’s a single layer of cream that appears over boiled milk. |
Double Cream | Double cream contains 48% fat, more than double the amount of fat of single cream. It’s heavier and thicker than single cream |
Whipping Cream | This has a much higher fat percentage than single cream (36%). Used to top cakes, pies, and puddings and as a thickener for sauces, soups, and fillings. |
Frozen Desserts | Desserts that are meant to be eaten in frozen condition. E.g., sherbets, sorbets, frozen yogurts |
UHT Milk (Ultra-high temperature milk) | Milk heated at a very high temperature. Ultra-high-temperature processing (UHT) of milk involves heating for 1–8 sec at 135–154°C. which kills the spore-forming pathogenic microorganism, resulting in a product with a shelf-life of several months. |
Non-dairy butter/Plant-based butter | Butter made from plant-derived oil such as coconut, palm, etc. |
Non-dairy Yogurt | Yogurt made from typically made from nuts, like almonds, cashews, coconuts, and even other foods like soybeans, plantains, oats, and peas |
On-trade | It refers to restaurants, QSRs, and bars. |
Off-trade | It refers to supermarkets, hypermarkets, on-line channels, etc. |
Neufchatel cheese | One of the oldest kinds of cheese in France. It is a soft, slightly crumbly, mold-ripened, bloomy-rind cheese made in the Neufchâtel-en-Bray region of Normandy. |
Flexitarian | It refers to a consumer preferring a semi-vegetarian diet, that is centered on plant foods with limited or occasional inclusion of meat. |
Lactose Intolerance | Lactose intolerance is a reaction in digestive system to lactose, the sugar in milk. It causes uncomfortable symptoms in response to the consumption of dairy products. |
Cream Cheese | Cream cheese is a soft and creamy fresh cheese with a tangy taste made from milk and cream. |
Sorbets | Sorbet is a frozen dessert made using ice combined with fruit juice, fruit purée, or other ingredients, such as wine, liqueur, or honey. |
Sherbet | Sherbet is a sweetened frozen dessert made with fruit and some sort of dairy product such as milk or cream. |
Shelf stable | Foods that can be safely stored at room temperature, or "on the shelf," for at least one year and do not have to be cooked or refrigerated to eat safely. |
DSD | Direct Store Delivery is the process in supply chain management wherein the product is delivered from manufacturing plant directly to the retailer. |
OU Kosher | Orthodox Union Kosher is a kosher certification agency based in New York City. |
Gelato | Gelato is a frozen creamy dessert made with milk, heavy cream and sugar. |
Grass-fed Cows | Grass-fed cows are allowed to graze in pastures, where they eat a variety of grasses and clover. |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms