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Tendances du marché de Substitut de viande d'Amérique du Sud Industrie
Culture émergente du régime végétarien
Au cours de la dernière décennie, la population végétalienne a augmenté de manière constante en raison de la sensibilisation croissante aux aliments sains et durables, qui augmente la demande dalternatives à la viande à base de plantes sur le marché étudié. Avec lévolution des modes de vie, le besoin daliments à base de plantes a également augmenté en raison de la prise de conscience croissante des avantages dun régime végétarien. La mise en place dun régime végétarien peut réduire le risque de plusieurs maladies. La viande dorigine végétale peut aider à réduire le risque de cancer et à réduire le cholestérol. La plupart des végétariens appartiennent aux citadins des classes moyennes ou supérieures du centre et du sud du pays. Un régime végétarien peut avoir un impact positif sur l'environnement, ce qui constitue l'une des principales raisons qui justifient l'augmentation des dépenses par habitant de la région en substituts de viande. Selon une étude en ligne réalisée par Mapa Veg en septembre 2022, Sao Paulo comptait le pourcentage le plus important de végétariens, végétaliens et sympathisants autoproclamés au Brésil, avec plus de 4,2 mille personnes interrogées. Avec environ 2 000 habitants, Rio de Janeiro était la deuxième plus grande population.
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Les protéines végétales texturées constituent le segment le plus important
La protéine végétale texturée (TVP) est également connue sous le nom de protéine de soja, un produit à base de farine de soja. Elle détient une part importante du marché des substituts de viande. Il est utilisé dans de nombreux produits carnés tels que les galettes de hamburger, les saucisses de Francfort, les nuggets, les saucisses et les boulettes de viande. Les principales caractéristiques des protéines végétales texturées sont de fournir la qualité, la texture, la capacité de liaison et la quantité appropriée de mastication souhaitées. Sa texture élastique et spongieuse le rend adapté aux produits tels que les galettes, les sauces et les ragoûts
Il existe principalement deux types de TVP la TVP à base de blé et la TVP à base de soja. En raison de laugmentation de la demande pour ces sources, la production de blé et de soja a augmenté dans les régions dAmérique latine.
Par exemple, selon l'Institut brésilien de géographie et de statistique, en termes de valeur, le soja était la culture la plus importante du Brésil en 2021, représentant 46 % de la production agricole du pays. La production de soja du pays était de 138,15 millions de tonnes en 2020/21, selon la CONAB, ce qui était supérieur à la production de l'année précédente
De plus, les TVP sont un mélange d'isolats de soja et de concentrés de soja ou de gluten de blé et de protéines de blé. Le TVP à base de blé est de couleur plus claire, tandis que celui à base de soja est plus foncé. Le plus clair est utilisé pour les substituts tels que les viandes comme le porc et la dinde, et le plus foncé est utilisé comme substitut à la viande rouge. Ainsi, les consommateurs obtiennent à la fois du goût et des protéines lorsquils utilisent le TVP, ce qui est lune des principales raisons de la croissance de la demande
Analyse de la taille et de la part du marché des substituts de viande en Amérique du Sud – Tendances de croissance et prévisions (2024-2029)
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