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Tendances du marché de Produits coiffants Industrie
Linnovation et les médias sociaux déclenchent la croissance du marché
La demande croissante de différents produits coiffants est due à lintérêt des consommateurs pour les nouvelles coiffures, les couleurs de cheveux et les innovations en matière de produits. La principale raison de la croissance de la demande de produits coiffants est ladoption de différentes coiffures occidentales, ainsi que le fait de rendre les cheveux raides, bouclés et ondulés, entre autres styles. Linnovation de diverses entreprises dans la création de nouveaux produits coiffants ajoute encore à la demande du marché. Par exemple, en 2022, la marque Complex Culture a lancé une brume capillaire fraîche, Heat Cheat, qui peut être appliquée sur cheveux humides avant le brushing, ou sur cheveux secs avant d'utiliser des outils de coiffage. Cette brume thermoprotectrice aide à protéger les cheveux des dommages causés par la chaleur
De plus, les millennials et la génération Z sont beaucoup plus attirés par le coiffage en raison de linfluence des médias sociaux. La population souhaite essayer différentes coiffures en observant les célébrités et les influenceurs sur les plateformes de médias sociaux. Cette utilisation croissante des médias sociaux et ladaptation des tendances des médias sociaux stimulent également la croissance du marché
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LAsie-Pacifique émerge comme le marché à la croissance la plus rapide
LAsie-Pacifique est la région qui connaît la croissance la plus rapide pour le marché des produits coiffants. Le marché connaît un taux de croissance élevé et la Chine répond à une grande partie de la demande du marché. Les principaux acteurs du marché se concentrent sur la compréhension de la demande des clients des populations urbaines et des jeunes, ainsi que sur leur volonté de dépenser pour les produits haut de gamme proposés. Les produits conçus pour des types de cheveux ciblés gagnent en popularité auprès des utilisateurs, les entreprises se concentrant désormais sur les produits riches en ingrédients actifs. Dans tous les produits, segments de prix et secteurs, on constate une augmentation de la demande dingrédients naturels contenant des huiles essentielles et des ingrédients biologiques et biodynamiques. D'autres pays comme l'Inde, le Japon et l'Australie contribuent à la croissance du marché en raison de leur intérêt pour les coiffures étrangères. Les acteurs du marché ciblent les consommateurs dun certain âge, notamment les adolescents et les millennials. Par exemple, en septembre 2021, Kao Corporation a lancé la série de laques pour cheveux Cape for Active en collaboration avec la célèbre série animée Jujutsu Kaisen. Grâce à cette collaboration, les jeunes consommateurs du pays sont attirés par les produits
Analyse de la taille et de la part du marché des produits coiffants – Tendances et prévisions de croissance (2024 – 2029)
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