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Taille du Marché de Analyse du commerce de détail en Europe Industrie
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Période d'étude
2019 - 2029
Année de Base Pour l'Estimation
2023
CAGR
20.76 %
Concentration du Marché
Moyen
Principaux acteurs
*Avis de non-responsabilité : les principaux acteurs sont triés sans ordre particulier
Analyse du marché de lanalyse de détail en Europe
Le marché européen de lanalyse de détail devrait croître à un TCAC de 20,76 % au cours de la période de prévision. Une augmentation soutenue des dépenses en outils numériques basés sur lIA pour remédier aux irrégularités de la chaîne dapprovisionnement et à la démarque inconnue offrira un énorme potentiel aux fournisseurs danalyses de vente au détail. LEurope compte également de nombreuses grandes marques et entreprises de vente au détail qui soutiennent une présence en ligne, ce qui devrait encourager une demande lucrative danalyses de vente au détail dans la région
Le facteur déterminant de lutilisation de lanalyse du commerce de détail dans la région est quelle fournit des informations tangibles et pratiques sur le comportement des clients. Les services d'analyse de vente au détail sont conçus pour accorder à chaque consommateur une attention personnalisée. Les entreprises ont utilisé des solutions d'analyse de vente au détail basées sur les données qui maintiennent l'engagement des clients avec l'entreprise pendant une période plus longue en réponse à l'évolution des besoins des consommateurs et à la rivalité croissante entre les détaillants pour la fidélisation de la clientèle. L'analyse prédictive du commerce de détail permet aux détaillants d'évaluer les données des clients et d'anticiper les souhaits et les désirs des clients. De plus, d'un point de vue centré sur le client, la mise en œuvre d'une stratégie d'analyse de vente au détail vise à offrir aux entreprises les ressources et la technologie nécessaires pour créer et automatiser des expériences de consommation transparentes sur les canaux en ligne. L'expérience client s'améliore à mesure que de plus en plus de détaillants mettent en œuvre des systèmes de gestion de la relation client (CRM). En outre, l'utilisation accrue de l'IoT, des points de vente, de la RFID et d'autres appareils intelligents génère d'énormes données, que les commerçants peuvent utiliser pour découvrir les préférences d'achat des clients et les informations cachées sur les clients. En conséquence, les détaillants se concentrent principalement sur lamélioration de lexpérience client, ce qui devrait immédiatement stimuler la demande de services et de logiciels danalyse de vente au détail dans les années à venir. Les principales ressources d'un détaillant sont l'inventaire des produits et l'espace alloué en rayon. Cela fait référence à l'utilisation d'analyses pour décider des offres de produits au bon endroit, au bon moment et en quantité appropriée pour les bons clients. En termes d'analyse au niveau micro et de planification de l'assortiment, cette tendance est désormais devenue un processus constant dans le secteur de la vente au détail. La gestion des linéaires est étudiée en fonction des préférences des clients en magasin et de l'impact financier des différents assortiments. Par exemple, Trax Ltd. et Roamler, deux startups européennes, ont uni leurs forces pour fournir des services d'audit de magasins aux sociétés de biens de consommation emballés (CPG). Les entreprises prennent constamment des photos des étagères et fournissent des informations sur l'état des étagères. Il améliore la disponibilité des produits en rayon et permet aux commerçants d'obtenir des informations en temps opportun et de prendre des décisions pour améliorer l'expérience des acheteurs. Les outils de business intelligence tels que les systèmes d'aide à la décision (DSS) ont permis aux entreprises européennes de produire des tests de résistance et des prévisions de ventes, qui sont largement utilisées pour évaluer la capacité d'une entreprise à fonctionner dans des scénarios économiques difficiles. Grâce au DSS, les entreprises peuvent effectuer des analyses de sensibilité pour évaluer les impacts de variables externes, telles qu'un éventuel confinement ou une maladie des employés, sur leurs opérations. Les entreprises qui privilégient la prise de décision basée sur les données sont plus susceptibles de mieux gérer la crise et de se rétablir plus rapidement que celles qui n'utilisent pas l'analyse et la business intelligence.
Analyse de la taille et de la part du marché de lanalyse de détail en Europe – Tendances de croissance et prévisions (2024-2029)
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