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Analyse de la taille et de la part du marché européen du bacon – Tendances de croissance et prévisions (2024-2029)

Le marché européen du bacon est segmenté par type de produit (bacon standard et bacon prêt à manger) ; par canal de distribution (canal de restauration et canal de vente au détail) ; et par géographie

Taille du marché du bacon en Europe

Résumé du marché européen du bacon
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Période d'étude 2019 - 2029
Année de Base Pour l'Estimation 2023
Période de Données Prévisionnelles 2024 - 2029
Période de Données Historiques 2019 - 2022
TCAC 2.56 %
Concentration du marché Faible

Acteurs majeurs

Marché européen du bacon

*Avis de non-responsabilité : les principaux acteurs sont triés sans ordre particulier

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Analyse du marché du bacon en Europe

Le marché européen du bacon devrait enregistrer un TCAC de 2,56 % au cours de la période de prévision 2020-2025.

  • Des enquêtes indiquent que l'odeur du bacon frit est l'une des odeurs préférées dans les pays européens comme le Royaume-Uni, avec l'herbe coupée et le pain frais. Le bacon est un dépositaire de souvenirs denfance et pas seulement un aliment ; c'est un totem pour de nombreux consommateurs au Royaume-Uni. Le choix du gras croustillant du strié ou de la maigreur du dos et entre fumé ou non fumé varie d'une personne à l'autre. Le porc danois fait également partie des plats préférés des locaux.
  • Le secteur de la vente au détail, principalement les supermarchés et les hypermarchés, détenait la part de marché la plus élevée dans la distribution de bacon dans la région. Les marques privées dans les secteurs de la vente au détail proposent du bacon à un prix compétitif et une large gamme de bacon de marque dans les allées, ce qui a activement capté l'attention des consommateurs et a considérablement influencé leur comportement d'achat.

Tendances du marché européen du bacon

Augmentation de la consommation de porc par habitant

Le porc est l'une des viandes rouges les plus consommées dans la région. Les produits à base de porc salés ou en conserve, notamment le porc fumé, le jambon, le bacon et les saucisses, sont également largement consommés dans la région. L'enquête nationale britannique sur l'alimentation de 2017 a révélé que la consommation de bœuf, d'agneau et de porc crus avait chuté de 4,2 %, tandis que la consommation de produits carnés, notamment les saucisses, le bacon et la volaille, avait augmenté d'environ 7 % après 2012. L'Union devrait rester le premier exportateur de viande rouge, y compris le bacon, avec des expéditions augmentant de 11 % chaque année. Parallèlement, les réductions tarifaires résultant des accords de libre-échange récemment mis en œuvre stimulent également la demande de viande de porc européenne. La consommation croissante de porc par habitant dans divers pays européens comme le Royaume-Uni, l'Italie, l'Allemagne et d'autres, soutenue par la demande de produits carnés transformés, stimule la demande de bacon dans le pays.

Marché européen du bacon1

La France est l'un des marchés potentiels de la région européenne

Le Bacon Canadien, le Bacon Fumé, les Chips de saindoux, le Lard Fumé, le Lard de Poitrine Fumé, le Lard Maigre Frais et le Lard Ventrèche font partie des catégories de bacon les plus choisies par les consommateurs français. Les lardons ou petits cubes de lard gras sont un incontournable de la cuisine française et trouvent leur application dans les farces de poulet rôti, dans les ragoûts et dans les salades frites. Chaque pays et chaque région a ses coupes de viande préférées, et c'est le cas de la France et du bacon français. Le bacon cru peut également être acheté dans une boucherie, tandis que le bacon transformé peut être acheté dans une charcuterie. Les supermarchés locaux affichent les types de bacon les plus appréciés pour augmenter leurs ventes et satisfaire les consommateurs. Le lard de campagne alsacien se trouve dans les grandes surfaces françaises. Le bacon tranché est disponible au rayon charcuterie de quelques épiceries françaises, mais il est plus que probable qu'il se trouve au comptoir du boucher ou de la charcuterie où il est acheté au gramme.

Marché européen du bacon2

Aperçu du marché européen du bacon

Le marché européen du bacon est très fragmenté et comprend des concurrents régionaux et internationaux. Le marché est dominé par des acteurs, notamment JBS SA (TULIP Ltd), OSI Group (Gelderland), Maple Leaf Foods INC, WH Group Limited, etc. Afin d'obtenir un avantage concurrentiel, les principaux acteurs tentent de différencier leurs offres et de rivaliser sur différents facteurs, notamment les offres de produits, les ingrédients, le prix, la qualité et les activités de marketing. Les entreprises augmentent considérablement leurs investissements en recherche et développement (RD) pour maintenir leur position sur le marché régional.

Leaders du marché européen du bacon

  1. Finnebrogue Artisan

  2. Stirchley Bacon

  3. WH Group Limited

  4. Maple Leaf Foods INC

  5. JBS SA

  6. LT Brookes Ltd

*Avis de non-responsabilité : les principaux acteurs sont triés sans ordre particulier

Marché européen du bacon2.png
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Rapport sur le marché européen du bacon – Table des matières

  1. 1. INTRODUCTION

    1. 1.1 Livrables de l’étude

      1. 1.2 Hypothèses de l'étude

        1. 1.3 Portée de l'étude

        2. 2. MÉTHODOLOGIE DE RECHERCHE

          1. 3. RÉSUMÉ EXÉCUTIF

            1. 4. DYNAMIQUE DU MARCHÉ

              1. 4.1 Facteurs de marché

                1. 4.2 Restrictions du marché

                  1. 4.3 Analyse des forces de Porters 5

                    1. 4.3.1 La menace de nouveaux participants

                      1. 4.3.2 Pouvoir de négociation des acheteurs/consommateurs

                        1. 4.3.3 Pouvoir de négociation des fournisseurs

                          1. 4.3.4 Menace des produits de substitution

                            1. 4.3.5 Intensité de la rivalité concurrentielle

                          2. 5. SEGMENTATION DU MARCHÉ

                            1. 5.1 Par type de produit

                              1. 5.1.1 Bacon standard

                                1. 5.1.2 Bacon prêt à manger

                                2. 5.2 Par canal de distribution

                                  1. 5.2.1 Chaîne de restauration

                                    1. 5.2.2 Canal de vente au détail

                                      1. 5.2.2.1 Supermarché/Hypermarché

                                        1. 5.2.2.2 Magasins spécialisés

                                          1. 5.2.2.3 Magasins en ligne

                                            1. 5.2.2.4 Autres canaux de distribution

                                          2. 5.3 Par géographie

                                            1. 5.3.1 Espagne

                                              1. 5.3.2 Allemagne

                                                1. 5.3.3 Royaume-Uni

                                                  1. 5.3.4 France

                                                    1. 5.3.5 Italie

                                                      1. 5.3.6 Russie

                                                        1. 5.3.7 Le reste de l'Europe

                                                      2. 6. PAYSAGE CONCURRENTIEL

                                                        1. 6.1 Entreprises les plus actives

                                                          1. 6.2 Stratégies les plus adoptées

                                                            1. 6.3 Analyse des parts de marché

                                                              1. 6.4 Profils d'entreprise

                                                                1. 6.4.1 Finnebrogue Artisan

                                                                  1. 6.4.2 WH Group Limited

                                                                    1. 6.4.3 Maple Leaf Foods INC

                                                                      1. 6.4.4 JBS SA (TULIP Ltd)

                                                                        1. 6.4.5 LT Brookes Ltd

                                                                          1. 6.4.6 OSI Group (Gelderland)

                                                                            1. 6.4.7 Stirchley Bacon

                                                                              1. 6.4.8 Wiltshire Bacon Co

                                                                            2. 7. OPPORTUNITÉS DE MARCHÉ ET TENDANCES FUTURES

                                                                              1. 8. CLAUSE DE NON-RESPONSABILITÉ

                                                                                ** Sous réserve de disponibilité.
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                                                                                Segmentation de lindustrie du bacon en Europe

                                                                                Le marché européen du bacon est segmenté par type en bacon standard et bacon prêt à manger. Sur la base du canal de distribution, le marché étudié est segmenté en canaux de restauration et de vente au détail.. Les canaux de vente au détail sont en outre classés en supermarchés/hypermarchés, magasins spécialisés, boutiques en ligne et autres canaux de vente au détail. Le rapport analyse en outre le scénario régional du marché, qui comprend une analyse détaillée sur lEspagne, lAllemagne, le Royaume-Uni, la France, lItalie, la Russie et le reste de lEurope.

                                                                                Par type de produit
                                                                                Bacon standard
                                                                                Bacon prêt à manger
                                                                                Par canal de distribution
                                                                                Chaîne de restauration
                                                                                Canal de vente au détail
                                                                                Supermarché/Hypermarché
                                                                                Magasins spécialisés
                                                                                Magasins en ligne
                                                                                Autres canaux de distribution
                                                                                Par géographie
                                                                                Espagne
                                                                                Allemagne
                                                                                Royaume-Uni
                                                                                France
                                                                                Italie
                                                                                Russie
                                                                                Le reste de l'Europe

                                                                                FAQ sur les études de marché sur le bacon en Europe

                                                                                Le marché européen du bacon devrait enregistrer un TCAC de 2,56 % au cours de la période de prévision (2024-2029)

                                                                                Finnebrogue Artisan, Stirchley Bacon, WH Group Limited, Maple Leaf Foods INC, JBS SA, LT Brookes Ltd sont les principales sociétés opérant sur le marché européen du bacon.

                                                                                Le rapport couvre la taille historique du marché du bacon en Europe pour les années  2019, 2020, 2021, 2022 et 2023. Le rapport prévoit également la taille du marché du bacon en Europe pour les années  2024, 2025, 2026, 2027, 2028 et 2029.

                                                                                Rapport sur l'industrie européenne du bacon

                                                                                Statistiques sur la part de marché, la taille et le taux de croissance des revenus du bacon en Europe 2024, créées par Mordor Intelligence™ Industry Reports. Lanalyse de Europe Bacon comprend des perspectives de prévision du marché jusquen 2029 et un aperçu historique. Obtenez un échantillon de cette analyse de lindustrie sous forme de rapport PDF gratuit à télécharger.

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                                                                                Analyse de la taille et de la part du marché européen du bacon – Tendances de croissance et prévisions (2024-2029)