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Analyse de la taille et de la part du marché des produits laitiers du Koweït – Tendances de croissance et prévisions (2024-2029)

Le marché des produits laitiers du Koweït est segmenté en fonction du type de produit (lait, fromage, produits laitiers fermentés, produits laitiers à tartiner et autres produits laitiers) ; par canaux de distribution (supermarchés/hypermarchés, dépanneurs, magasins de vente au détail en ligne et autres canaux de distribution). Le rapport propose la taille du marché et les prévisions en termes de valeur (en millions de dollars) pour tous les segments ci-dessus.

Taille du marché des produits laitiers du Koweït

Résumé du marché des produits laitiers au Koweït
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Période d'étude 2019 - 2029
Année de Base Pour l'Estimation 2023
Taille du Marché (2024) USD 1.06 milliard de dollars
Taille du Marché (2029) USD 1.42 milliard de dollars
TCAC(2024 - 2029) 5.91 %
Concentration du marché Haut

Acteurs majeurs

Acteurs majeurs du marché des produits laitiers du Koweït

*Avis de non-responsabilité : les principaux acteurs sont triés sans ordre particulier

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Analyse du marché des produits laitiers au Koweït

La taille du marché des produits laitiers du Koweït est estimée à 1,06 milliard USD en 2024 et devrait atteindre 1,42 milliard USD dici 2029, avec une croissance de 5,91 % au cours de la période de prévision (2024-2029).

Lors de la première vague de fermetures d'entreprises et de communautés, les produits laitiers du Koweït étaient très demandés. Mais le problème majeur était la perturbation des chaînes dapprovisionnement, notamment des snacks laitiers, car, pendant le confinement, des pays du Moyen-Orient comme le Koweït ont fermé leurs frontières ou élevé des barrières commerciales.

Le gouvernement réglemente l'industrie laitière koweïtienne et doit strictement respecter les réglementations en matière de santé et d'hygiène similaires à celles du CCG et aux normes internationales. L'industrie laitière du Koweït se caractérise également par un commerce extérieur actif d'exportations et d'importations.

Selon une étude sur la charge mondiale de morbidité, le Koweït est le quatrième pays le plus obèse au monde. À lorigine de cette inquiétude, les consommateurs développent enfin un sentiment de vie saine, les conduisant à opter progressivement pour des aliments dotés dattributs fonctionnels, notamment des produits laitiers fonctionnels, tels que le yaourt probiotique, le lait aigre et autres.

Tendances du marché des produits laitiers au Koweït

Demande croissante de produits laitiers fonctionnels dans la région

Le mode de vie relativement somptueux et les mauvaises habitudes alimentaires des Koweïtiens coûtent une fortune aux consommateurs, en raison de nombreux problèmes de santé, l'obésité et le diabète étant les principales menaces pour la population. Néanmoins, l'étude sur la charge mondiale de morbidité affirme que le Koweït est le quatrième pays le plus obèse au monde. À lorigine de cette inquiétude, les consommateurs développent enfin un sentiment de vie saine, les amenant à opter progressivement pour des aliments dotés dattributs fonctionnels, notamment des produits laitiers fonctionnels, comme le yaourt probiotique, le lait aigre, etc.

Marché des produits laitiers du Koweït  marché des probiotiques, chiffre daffaires en milliards USD, Koweït, 2019-2021

Nombre croissant d'initiatives stratégiques de la part des entreprises laitières

L'industrie laitière koweïtienne connaît une prévalence croissante de partenariats et d'alliances stratégiques entre entreprises laitières pour atténuer la pénurie de produits laitiers du pays. La Koweït Dairy Company est l'une des sociétés les plus importantes du pays, spécialisée dans la transformation et la commercialisation de produits laitiers frais. De plus, des entreprises comme Arla Foods investissent dans des installations de production et mettent en œuvre des stratégies dexpansion pour agrandir leurs installations de production laitière. Arla Foods développe également ses ventes et sa distribution au Liban, au Qatar et au Koweït, afin d'étendre sa capacité laitière dans les pays mentionnés.

Marché des produits laitiers du Koweït  marché des produits laitiers du CCG, par membre, 2020

Aperçu du marché des produits laitiers au Koweït

Le marché laitier koweïtien est relativement consolidé, les principaux acteurs détenant la majeure partie des parts de marché. Il sera donc compliqué pour les nouveaux entrants de rivaliser avec les acteurs établis en termes d'offres. Le marché est compétitif avec la présence des principales entreprises laitières du Koweït et celles du CCG proposant leurs produits à travers le pays. De même, les acteurs se sont concentrés de manière agressive sur leurs investissements pour attirer un groupe particulier de clients et maintenir une position dominante au sein de leurs groupes. Quelques entreprises leaders sur le marché koweïtien des produits laitiers sont Koweït Dairy Co., Koweït United Dairy Company, Al Safat Fresh Dairy Co., Almarai Company, etc.

Leaders du marché des produits laitiers du Koweït

  1. Kuwait United Dairy Company

  2. The Almarai Company

  3. Al Safat Fresh Dairy Co.

  4. Kuwait Danish Dairy Company

  5. Kuwait Dairy Co.

*Avis de non-responsabilité : les principaux acteurs sont triés sans ordre particulier

Concentration du marché des produits laitiers au Koweït
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Actualités du marché des produits laitiers au Koweït

En mai 2021, Baladna a annoncé l'expansion de ses activités dans 11 pays supplémentaires.

En juillet 2019, Kraft Heinz Company a annoncé un accord avec Arla Foods, dans le cadre duquel Arla Foods a obtenu la licence au Koweït pour utiliser la marque Kraft au Moyen-Orient sur le portefeuille de fromages acquis par Arla auprès de Mondelēz International Inc.

En 2018, Arla Foods a lancé du lait biologique de marque au Koweït. Le lancement d'Arla Organic Milk s'inscrit dans la stratégie commerciale ambitieuse de l'entreprise devenir la première marque de produits laitiers biologiques au Moyen-Orient et en Afrique du Nord d'ici 2020.

Rapport sur le marché des produits laitiers au Koweït – Table des matières

  1. 1. INTRODUCTION

    1. 1.1 Hypothèses de l’étude et définition du marché

      1. 1.2 Portée de l'étude

      2. 2. MÉTHODOLOGIE DE RECHERCHE

        1. 3. RÉSUMÉ EXÉCUTIF

          1. 4. DYNAMIQUE DU MARCHÉ

            1. 4.1 Facteurs de marché

              1. 4.2 Restrictions du marché

                1. 4.3 Attractivité de l'industrie - Analyse des cinq forces de Porter

                  1. 4.3.1 Pouvoir de négociation des fournisseurs

                    1. 4.3.2 Le pouvoir de négociation des acheteurs

                      1. 4.3.3 La menace de nouveaux participants

                        1. 4.3.4 La menace des substituts

                          1. 4.3.5 Degré de compétition

                        2. 5. SEGMENTATION DU MARCHÉ

                          1. 5.1 Par type de produit

                            1. 5.1.1 Lait

                              1. 5.1.2 Fromage

                                1. 5.1.3 Produits laitiers fermentés

                                  1. 5.1.4 Produits laitiers à tartiner

                                    1. 5.1.5 Autres types de produits

                                    2. 5.2 Par canal de distribution

                                      1. 5.2.1 Supermarché/hypermarché

                                        1. 5.2.2 Dépanneurs

                                          1. 5.2.3 Magasins de vente au détail en ligne

                                            1. 5.2.4 Autre canal de distribution

                                          2. 6. PAYSAGE CONCURRENTIEL

                                            1. 6.1 Entreprises les plus actives

                                              1. 6.2 Stratégies clés adaptées par les principaux acteurs

                                                1. 6.3 Profils d'entreprise

                                                  1. 6.3.1 Kuwait Dairy Co.,

                                                    1. 6.3.2 Kuwait United Dairy Company

                                                      1. 6.3.3 Al Safat Fresh Dairy Co.

                                                        1. 6.3.4 Almarai Company

                                                          1. 6.3.5 Kuwait Danish Dairy

                                                            1. 6.3.6 KuwaitAgro Co.

                                                              1. 6.3.7 Al-Othman Group Holding Co (NADA Dairy)

                                                                1. 6.3.8 SADAFCO

                                                                  1. 6.3.9 Al Faisaliah Group

                                                                    1. 6.3.10 Balade Farms, LLC

                                                                  2. 7. OPPORTUNITÉS DE MARCHÉ ET TENDANCES FUTURES

                                                                    1. 8. IMPACT DU COVID-19 SUR LE MARCHÉ

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                                                                      Segmentation de lindustrie des produits laitiers au Koweït

                                                                      Un produit laitier est défini comme le lait et tous les aliments à base de lait, y compris le beurre, le fromage, la crème glacée, le yaourt et le lait concentré et en poudre. La portée du marché koweïtien des produits laitiers comprend une segmentation basée sur le type de produit. Il est segmenté en lait, fromage, produits laitiers fermentés (laban et yaourt), produits laitiers à tartiner et autres produits laitiers. Le canal de distribution est segmenté en supermarchés/hypermarchés, dépanneurs, magasins de vente au détail en ligne et autres canaux de distribution. Pour chaque segment, le dimensionnement et les prévisions du marché ont été effectués en termes de valeur (en millions de dollars).

                                                                      Par type de produit
                                                                      Lait
                                                                      Fromage
                                                                      Produits laitiers fermentés
                                                                      Produits laitiers à tartiner
                                                                      Autres types de produits
                                                                      Par canal de distribution
                                                                      Supermarché/hypermarché
                                                                      Dépanneurs
                                                                      Magasins de vente au détail en ligne
                                                                      Autre canal de distribution

                                                                      FAQ sur les études de marché sur les produits laitiers au Koweït

                                                                      La taille du marché des produits laitiers du Koweït devrait atteindre 1,06 milliard USD en 2024 et croître à un TCAC de 5,91 % pour atteindre 1,42 milliard USD dici 2029.

                                                                      En 2024, la taille du marché des produits laitiers du Koweït devrait atteindre 1,06 milliard de dollars.

                                                                      Kuwait United Dairy Company, The Almarai Company, Al Safat Fresh Dairy Co., Kuwait Danish Dairy Company, Kuwait Dairy Co. sont les principales sociétés opérant sur le marché des produits laitiers du Koweït.

                                                                      En 2023, la taille du marché des produits laitiers du Koweït était estimée à 1 milliard USD. Le rapport couvre la taille historique du marché des produits laitiers du Koweït pour les années  2019, 2020, 2021, 2022 et 2023. Le rapport prévoit également la taille du marché des produits laitiers du Koweït pour les années  2024, 2025, 2026, 2027, 2028 et 2029.

                                                                      Rapport sur l'industrie des produits laitiers au Koweït

                                                                      Statistiques sur la part de marché, la taille et le taux de croissance des revenus du Koweït 2024, créées par Mordor Intelligence™ Industry Reports. Lanalyse des produits laitiers du Koweït comprend des perspectives de marché jusquen 2029 et un aperçu historique. Obtenez un échantillon de cette analyse de lindustrie sous forme de rapport PDF gratuit à télécharger.

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                                                                      Analyse de la taille et de la part du marché des produits laitiers du Koweït – Tendances de croissance et prévisions (2024-2029)