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Tendencias del Mercado de Bar España Industria
Los snacks orgánicos ganan protagonismo
La demanda de opciones de refrigerios orgánicos está aumentando debido a la creciente concienciación sobre la salud entre los consumidores y los problemas de salud en desarrollo resultantes de estilos de vida agitados. Esta tendencia cambiante ha llevado a los fabricantes de snacks salados a producir snacks que contienen fibra, energía y proteínas. Los consumidores demandan nueces y semillas y snacks salados horneados o tostados que sean comparativamente menos grasosos y más saludables y que podrían ser igualmente beneficiosos para mantener una dieta saludable. Esto ha dado lugar a que las empresas creen productos con el potencial de aumentar la ingesta nutricional, mantener los niveles de energía y ofrecer muchas opciones saludables a los consumidores, al tiempo que mejoran la calidad de la dieta con la inclusión de ingredientes fibrosos como avena, frutas secas, bayas y maíz, sin comprometer el sabor. A medida que aumenta el nivel de ingresos de la gente, los productos de snacks naturales y ecológicos están experimentando un aumento de la demanda en España, y el concepto se ha ido imponiendo también en otros mercados. Además, existe una creciente demanda por parte de los consumidores de productos nutritivos con ingredientes limitados o declaraciones como etiquetas limpias. Los consumidores prestan cada vez más atención a la composición de los productos alimenticios y a cómo se comunica esta información en el envase. La etiqueta limpia responde a la creciente demanda de información y transparencia de los consumidores. Este factor ha impulsado el crecimiento de snacks salados y saludables, como nueces y semillas tostadas y ligeramente condimentadas. Las empresas están añadiendo ahora el concepto de snacks saludables que ha evolucionado desde la eliminación de nutrientes como carbohidratos, grasas o azúcar hasta la creación de productos nutritivos y nutricionalmente equilibrados. Los consumidores son cada vez más conscientes de los efectos nocivos del consumo excesivo de aceite, especias, azúcar y sal. Además, los fabricantes de snacks están innovando con productos sin aditivos ni conservantes artificiales, con menos sodio o sal y sin OGM, beneficiando así a los consumidores preocupados por su salud, al tiempo que introducen sabores innovadores e ingredientes que mejoran la salud para atraer a los consumidores. Por lo tanto, la creciente demanda de snacks orgánicos también está abriendo nuevas vías para los fabricantes de snacks salados en el mercado estudiado.
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Mayor preferencia por productos de desayuno, conveniencia y reemplazo de comidas para llevar
En España, una gran mayoría de adultos consume barritas de cereales, y dos tercios de ellos están interesados en barritas nutricionalmente beneficiosas. En la actualidad, las tiendas están inundadas de todo tipo de barritas de snacks, como barritas ricas en proteínas, barritas nutritivas, barritas sin gluten y sin azúcar, lo que atrae a diversos grupos de consumidores. Además, en la categoría de barras energéticas/nutritivas, las empresas están introduciendo nuevos sabores e ingredientes, junto con mejoras en el sabor y la sensación en boca, que han hecho que el futuro de estos productos parezca mucho más interesante. Entre los ingredientes funcionales que utilizan los fabricantes para variar la fórmula de la barra nutricional se encuentran CoQ10, L-carnitina, omega-3, resveratrol y vitamina K2. Los consumidores suelen preferir snacks portátiles que puedan ofrecer tanto nutrición como comodidad. Por lo tanto, se espera que las barras de snacks ganen popularidad entre la población preocupada por su salud. De ahí que las empresas estén innovando en productos más saludables con envases más portátiles o de tamaño mini y diferentes sabores. Según la Federación Internacional de Diabetes (FID), en 2022, el 14,8% de los adultos en España padecerán diabetes. Por tanto, los consumidores son cada vez más conscientes de los impactos de estos hábitos. Por ello, conscientes de esta tendencia de consumo que va al alza, se han producido diversas novedades en el mercado español. Por ejemplo, en junio de 2022, KELLOGG'S SPECIAL K presentó nuevas barras proteicas deliciosas y convenientes para recargar energías mientras viaja. El mercado está impulsado principalmente por la demanda de los consumidores de opciones de refrigerios saludables y convenientes. La creciente concienciación sobre la salud entre las personas y la creciente popularidad de las actividades atléticas y deportivas están dando un impulso adicional al mercado. En consonancia con esto, la creciente prevalencia de la obesidad y otras enfermedades del estilo de vida impulsa el crecimiento del mercado. Además, las agresivas campañas de promoción realizadas por actores clave del mercado, junto con fuertes inversiones en colaboraciones con destacadas personalidades del deporte y los medios, están dando como resultado una mayor aceptación del producto a nivel global. El mercado también está impulsado por la introducción de snacks con sabores e ingredientes innovadores y su fácil disponibilidad en los canales minoristas organizados en línea y fuera de línea. Por ejemplo, los actores del mercado han introducido barritas preparadas con ingredientes veganos con poca o ninguna cantidad de azúcar. Además, la rápida urbanización, las cambiantes preferencias dietéticas entre las masas, el lanzamiento de productos dirigidos al consumidor y las extensas actividades de investigación y desarrollo (I+D) son otros factores que respaldan las ventas de snacks.
Tamaño del mercado de snack bar en España y análisis de participación tendencias de crecimiento y pronósticos (2024-2029)
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