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Tamaño del mercado de permanentes y relajantes de América del Norte
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Período de Estudio
2019 - 2029
Año Base Para Estimación
2023
CAGR
4.11 %
Concentración del Mercado
Bajo
Jugadores Principales
*Nota aclaratoria: los principales jugadores no se ordenaron de un modo en especial
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Análisis del mercado de permanentes y relajantes de América del Norte
Se proyecta que el mercado de permanentes y relajantes de América del Norte crecerá a una tasa compuesta anual del 4,11% durante el período previsto 2020-2025.
La mayor preferencia por la peluquería, el cambio de estilo de vida, la urbanización y las actividades de marketing y promoción son los principales factores que impulsan el crecimiento del mercado de permanentes y relajantes. Los relajantes dominan el mercado debido a la creciente preferencia entre las mujeres por un peinado natural. El creciente número de consumidores jóvenes que adoptan distintos peinados apropiados para el trabajo prefieren cada vez más el cabello natural sin alisador. Esta tendencia es más dominante entre la población femenina, que son las principales consumidoras de relajantes.
Tendencias del mercado de permanentes y relajantes en América del Norte
Los relajantes dominan el mercado
Las tendencias actuales en el mundo de la moda fascinan a la población de las economías más grandes de la región y la población correspondiente se inclina fácilmente hacia los productos relajantes para el cabello. Además, los jóvenes consumidores de moda que adoptan diversos peinados apropiados para el trabajo prefieren cada vez más el cabello natural sin alisador. Esta tendencia es más dominante entre la población femenina, que son las principales consumidoras de relajantes.
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Estados Unidos tiene una participación destacada en el mercado estudiado
El aumento de la demanda de productos para el cuidado del cabello aumenta en la población que envejece y es probable que un aumento de los problemas de caída del cabello contribuya al crecimiento del mercado durante el período previsto en los Estados Unidos. Además, la creciente penetración de las redes sociales, revistas y anuncios de televisión está animando a los consumidores a comprar diversos productos de peinado para impulsar el mercado de permanentes y relajantes en la región.
Descripción general de la industria de permanentes y relajantes en América del Norte
La tendencia a la baja en el sector de la peluquería debido a la conciencia de los consumidores sobre los efectos nocivos de los productos químicos es el factor principal que ha afectado negativamente hasta cierto punto al crecimiento del mercado. Sin embargo, esta es la plataforma adecuada para que los fabricantes puedan desarrollar soluciones para satisfacer las demandas de productos más seguros, como lo proponen los clientes indecisos. Además, los principales actores están optando por ampliaciones geográficas y asociaciones para ampliar su base de consumidores y fortalecer sus redes de distribución.
Líderes del mercado de permanentes y relajantes en América del Norte
L`Oreal S.A.
Henkel AG & Co KGaA
Makarizo International
Jotoco Corp.
*Nota aclaratoria: los principales jugadores no se ordenaron de un modo en especial
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Informe del mercado de permanentes y relajantes de América del Norte índice
1. INTRODUCCIÓN
1.1 Entregables del estudio y supuestos del estudio
1.2 Alcance del estudio
2. METODOLOGÍA DE INVESTIGACIÓN
3. RESUMEN EJECUTIVO
4. DINÁMICA DEL MERCADO
4.1 Indicadores de mercado
4.2 Restricciones del mercado
4.3 Análisis de las cinco fuerzas de Porter
4.3.1 Amenaza de nuevos participantes
4.3.2 Poder de negociación de los compradores/consumidores
4.3.3 El poder de negociacion de los proveedores
4.3.4 Amenaza de productos sustitutos
4.3.5 La intensidad de la rivalidad competitiva
5. SEGMENTACIÓN DE MERCADO
5.1 Por tipo de producto
5.1.1 permanentes
5.1.2 Relajantes
5.2 Por canal de distribución
5.2.1 Supermercados/Hipermercados
5.2.2 Tiendas de conveniencia
5.2.3 Minoristas especializados
5.2.4 Tiendas en línea
5.2.5 Otros canales de distribución
5.3 Geografía
5.3.1 Estados Unidos
5.3.2 Canada
5.3.3 México
5.3.4 Resto de América del Norte
6. PANORAMA COMPETITIVO
6.1 Estrategias más adoptadas
6.2 Análisis de posición en el mercado
6.3 Perfiles de empresa
6.3.1 L`Oreal S.A.
6.3.2 Henkel AG & Co KGaA
6.3.3 Jotoco Corp.
6.3.4 Coty Inc.
6.3.5 Makarizo International
6.3.6 Profesionales desaparecidos
6.3.7 Procter & Gamble Co
7. OPORTUNIDADES DE MERCADO Y TENDENCIAS FUTURAS
**Sujeto a disponibilidad
Segmentación de la industria de permanentes y relajantes en América del Norte
El mercado de permanentes y relajantes de América del Norte está segmentado por tipo de producto, canal de distribución y geografía. Según el tipo de producto, el mercado se segmenta en Permanentes y Relajantes. Sobre la base de los canales de distribución, el mercado se segmenta en Supermercados/Hipermercados, Tiendas de Conveniencia, Minoristas Especializados, Tiendas Online y Otros. Sobre la base de la geografía, el informe proporciona un análisis regional, que incluye Estados Unidos, Canadá, México y el resto de América del Norte.
Por canal de distribución Supermercados/Hipermercados
Minoristas especializados
Otros canales de distribución
Geografía Resto de América del Norte
Preguntas frecuentes sobre investigación de mercado de permanentes y relajantes en América del Norte
¿Cuál es el tamaño actual del mercado de Permanentes y relajantes de América del Norte?
Se proyecta que el mercado de permanentes y relajantes de América del Norte registrará una tasa compuesta anual del 4,11% durante el período de pronóstico (2024-2029).
¿Quiénes son los actores clave en el mercado de Permanentes y relajantes de América del Norte?
L`Oreal SA, Henkel AG Co KGaA, Makarizo International y Jotoco Corp. son las principales empresas que operan en el mercado de permanentes y relajantes de América del Norte.
¿Qué años cubre este mercado de Permanentes y relajantes de América del Norte?
El informe cubre el tamaño histórico del mercado de Permanentes y relajantes de América del Norte durante los años 2019, 2020, 2021, 2022 y 2023. El informe también pronostica el tamaño del mercado de Permanentes y relajantes de América del Norte para los años 2024, 2025, 2026, 2027, 2028 y 2029.
Informe de la industria de permanentes y relajantes de América del Norte
Estadísticas para la participación de mercado, el tamaño y la tasa de crecimiento de ingresos de permanentes y relajantes de América del Norte en 2024, creadas por Mordor Intelligence™ Industry Reports. El análisis de Permanentes y relajantes de América del Norte incluye una perspectiva de pronóstico del mercado hasta 2029 y una descripción histórica. Obtenga una muestra de este análisis de la industria como descarga gratuita del informe en PDF.
Análisis de participación y tamaño del mercado de permanentes y relajantes de América del Norte tendencias y pronósticos de crecimiento (2024-2029)
Mercado de permanentes y relajantes de América del Norte Obtenga una muestra gratis de este reporte
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