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Tamaño del mercado de los principales electrodomésticos de México
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Período de Estudio
2019 - 2029
Año Base Para Estimación
2023
CAGR (2024 - 2029)
3.50 %
Concentración del Mercado
Medio
Jugadores Principales
*Nota aclaratoria: los principales jugadores no se ordenaron de un modo en especial
Análisis del mercado de los principales electrodomésticos de México
Se espera que el mercado de grandes electrodomésticos de México registre una tasa compuesta anual superior al 3,5% durante el período previsto (2024-2029).
La epidemia mundial de COVID-19 alteró el comportamiento de compra y de los consumidores. Debido a los procedimientos de confinamiento, las aulas digitales y las oficinas en casa, las personas se vieron obligadas a pasar más tiempo en casa y empezaron a utilizar sus cocinas con más frecuencia. Los hogares se enfrentaban con frecuencia a la necesidad o falta de electrodomésticos, lo que resultaba extremadamente ventajoso para los fabricantes de electrodomésticos y sus proveedores. Además, COVID-19 afectó negativamente al mercado debido a perturbaciones en la cadena de suministro y la producción. Pero el canal de distribución online experimentó una mayor demanda de electrodomésticos debido al impacto del COVID-19, además de un aumento en las ventas en el mercado. Se espera que la misma tendencia continúe en los próximos años.
Con el aumento de la demanda de electrodomésticos, la industria de fabricación de electrodomésticos en México está en auge. La producción de electrodomésticos del país ha aumentado debido a la floreciente industria manufacturera. La creciente urbanización del país, los avances de las marcas, los diversos gustos de los clientes y el marketing y la publicidad corporativos son los principales factores que impulsan el mercado de los principales electrodomésticos en México. Muchos consumidores están comprando grandes electrodomésticos debido al aumento de sus niveles de ingresos. También está aumentando la demanda de productos de lujo como aires acondicionados y lavadoras. Además, los proveedores inteligentes de electrónica de consumo ven muchas promesas en el mercado de los principales electrodomésticos.
Los clientes en el mercado buscan constantemente productos que faciliten sus tareas diarias, como cocinar, limpiar y lavar la ropa. El crecimiento del número de hogares inteligentes en el país y el aumento de usuarios de Internet han llevado a la combinación de muchos electrodomésticos con tecnologías de vanguardia como IoT, inteligencia artificial y Wi-Fi, creando grandes electrodomésticos inteligentes. A medida que las personas aprenden más sobre los costos y efectos sobre el medio ambiente, prefieren comprar electrodomésticos que sean sostenibles y buenos para el medio ambiente.
Además, México es uno de los mejores lugares del mundo para fabricar cosas, y las inversiones posibles gracias al nearshoring fortalecerán aún más esta posición. Empresas productoras de refrigeradores, lavadoras, aires acondicionados y otros electrodomésticos invirtieron más de mil 150 millones de dólares en México en 2022, lo que lo demuestra.
Principales tendencias del mercado de electrodomésticos en México
Los refrigeradores son el principal electrodoméstico y el posterior crecimiento de los ingresos
Los electrodomésticos grandes como los refrigeradores son necesarios en los hogares mexicanos. La mayoría de los hogares en México utilizan tecnología de compresión de vapor para la refrigeración doméstica. En México existen refrigeradores en al menos el 80% de las residencias. La existencia de un número importante de restaurantes, hoteles y otros establecimientos donde típicamente se ofrecen bebidas frías en la región mexicana también es un elemento impulsor en el desarrollo de la demanda de refrigeradores. Se prevé que la expansión de los refrigeradores básicos y premium será impulsada por la creciente clase media y su poder adquisitivo. Los refrigeradores de puertas francesas son el tipo de refrigerador más popular. LG Electronics (LG) ha introducido en el mercado la nueva serie de refrigeradores lineales con congelador superior. Junto con los refrigeradores, las estufas y los hornos, han acaparado una porción considerable del mercado. Durante los últimos años, los ingresos también han ido creciendo de forma constante.
Para comprender las principales tendencias, descargue el informe de muestra
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El aumento de las ventas online de los principales electrodomésticos en México está impulsando el mercado
A pesar de la relativamente baja penetración de Internet en México en comparación con otras naciones de América del Norte y del Sur, el porcentaje de ventas de grandes electrodomésticos realizadas en línea ha aumentado constantemente en los últimos años. En comparación con años anteriores, el uso de Internet también ha aumentado. Además, hay menos plataformas de comercio electrónico activas en la región mexicana. Dado que se prevé que el uso de Internet en la región aumentará en un porcentaje aún mayor en los próximos años, existe una importante oportunidad para que las plataformas de comercio electrónico la aprovechen. Esto se debe a que hay menos empleo disponible que requiere mucha mano de obra en comparación con los trabajos manuales. Se prevé que todos estos elementos fortalezcan el mercado total de electrodomésticos importantes en México.
Descripción general de la principal industria de electrodomésticos de México
El informe incluye una descripción general de los principales actores del Mercado de Electrodomésticos Principales que operan en México, como LG Electronics, Panasonic de México SA de CV, Fisher Paykel, BSH y Electrolux AB, entre otros. La industria mexicana de grandes electrodomésticos se encuentra moderadamente consolidada y cuenta con un gran número de actores locales y regionales. Las alianzas gubernamentales y la mano de obra altamente calificada impulsan la competitividad de las empresas que fabrican grandes electrodomésticos en México. México tiene una gran cantidad de mano de obra calificada que está dispuesta a trabajar en el sector manufacturero, lo que brinda una ventaja de costos para el país.
Principales líderes del mercado de electrodomésticos en México
LG Electronics
Panasonic de México S.A. de C.V.
Fisher & Paykel
BSH
Electrolux AB
*Nota aclaratoria: los principales jugadores no se ordenaron de un modo en especial
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Informe del mercado de los principales electrodomésticos de México índice
1. INTRODUCCIÓN
1.1 Supuestos de estudio y definición de mercado
1.2 Alcance del estudio
2. METODOLOGÍA DE INVESTIGACIÓN
3. RESUMEN EJECUTIVO
4. DINÁMICA Y PERSPECTIVAS DE LA INDUSTRIA
4.1 Visión general del mercado
4.2 Indicadores de mercado
4.3 Restricciones del mercado
4.4 Análisis de la cadena de valor/cadena de suministro
4.5 Atractivo de la industria: análisis de las cinco fuerzas de Porter
4.5.1 Poder de negociación de los compradores/consumidores
4.5.2 El poder de negociacion de los proveedores
4.5.3 Amenaza de nuevos participantes
4.5.4 Amenaza de productos sustitutos
4.5.5 La intensidad de la rivalidad competitiva
4.6 Perspectivas de las innovaciones tecnológicas en el mercado
4.7 Impacto del COVID-19 en el Mercado
5. SEGMENTACIÓN DE MERCADO
5.1 Por producto
5.1.1 Refrigeradores
5.1.2 Congeladores
5.1.3 Lavavajillas
5.1.4 Lavadoras
5.1.5 Cocinas/Hornos
5.1.6 Acondicionadores de aire
5.1.7 Otros productos
5.2 Por canal de distribución
5.2.1 Tiendas multimarca
5.2.2 Tiendas especializadas
5.2.3 En línea
5.2.4 Otros canales de distribución
6. PANORAMA COMPETITIVO
6.1 Descripción general de la competencia en el mercado
6.2 Perfiles de empresa
6.2.1 LG
6.2.2 Panasonic Corporation
6.2.3 Fisher & Paykel
6.2.4 BSH
6.2.5 Electrolux AB
6.2.6 Samsung
6.2.7 Whirlpool
6.2.8 Maytag
6.2.9 Bosch
6.2.10 Carrier
6.2.11 Hamilton Beach
6.2.12 Philips
6.2.13 SHARP
6.2.14 Symphony
6.2.15 Conair*
7. OPORTUNIDADES DE MERCADO Y TENDENCIAS FUTURAS
8. DESCARGO DE RESPONSABILIDAD Y SOBRE NOSOTROS
Segmentación de la industria principal de electrodomésticos en México
Los electrodomésticos grandes incluyen todos los equipos primarios necesarios para las actividades del hogar. En el informe se cubre un análisis completo de los antecedentes del principal mercado de electrodomésticos de México, que incluye una evaluación de las cuentas nacionales, la economía, las tendencias de los mercados emergentes por segmentos, cambios significativos en la dinámica del mercado y una descripción general del mercado.
El principal mercado de electrodomésticos de México está segmentado por producto (refrigeradores, congeladores, lavavajillas, lavadoras, estufas, hornos/estufas y otros) y por canal de distribución (tiendas multimarca, tiendas especializadas, en línea y otros canales de distribución). El tamaño del mercado y los pronósticos se proporcionan en términos de valor (USD) para todos los segmentos anteriores.
Por canal de distribución Otros canales de distribución
Preguntas frecuentes sobre investigaciones de mercado de los principales electrodomésticos de México
¿Cuál es el tamaño actual del mercado de principales electrodomésticos de México?
Se proyecta que el mercado de grandes electrodomésticos de México registre una tasa compuesta anual superior al 3,5% durante el período previsto (2024-2029)
¿Quiénes son los actores clave en el mercado de Electrodomésticos principales de México?
LG Electronics, Panasonic de México S.A. de C.V., Fisher & Paykel, BSH, Electrolux AB son las principales empresas que operan en el Mercado de Electrodomésticos de México.
¿Qué años cubre este mercado de principales electrodomésticos de México?
El informe cubre el tamaño histórico del mercado de Mercado de electrodomésticos principales de México para los años 2019, 2020, 2021, 2022 y 2023. El informe también pronostica el tamaño del mercado de Electrodomésticos principales de México para los años 2024, 2025, 2026, 2027, 2028 y 2029.
Informe de la principal industria de electrodomésticos de México
Estadísticas para la participación de mercado, el tamaño y la tasa de crecimiento de ingresos de los principales electrodomésticos de México en 2024, creadas por Mordor Intelligence™ Industry Reports. El análisis de los principales electrodomésticos de México incluye una perspectiva de pronóstico del mercado hasta 2029 y una descripción histórica. Obtenga una muestra de este análisis de la industria como descarga gratuita del informe en PDF.
Tamaño del mercado de electrodomésticos principales de México y análisis de participación tendencias de crecimiento y pronósticos (2024-2029)
Principal mercado de electrodomésticos en México Obtenga una muestra gratis de este reporte
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