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Tamaño del Mercado de Venta minorista de viajes en Japón Industria
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Período de Estudio
2020 - 2029
Año Base Para Estimación
2023
CAGR
6.00 %
Concentración del Mercado
Bajo
Jugadores Principales
*Nota aclaratoria: los principales jugadores no se ordenaron de un modo en especial
Análisis del mercado minorista de viajes de Japón
El mercado minorista de viajes japonés generó unos ingresos de más de 16.370 millones de dólares en el año en curso y se prevé que registre una tasa compuesta anual de más del 6% para el período previsto
A medida que el mercado del turismo receptor crece rápidamente en Japón con un fuerte gasto entre los visitantes chinos, taiwaneses, coreanos y de Hong Kong, el potencial del mercado minorista de viajes en el país no ha pasado desapercibido, especialmente entre los principales minoristas de viajes internacionales. El crecimiento de los ingresos disponibles, el gasto de los consumidores, el turismo y las ventas libres de impuestos son algunos de los principales factores que impulsan el crecimiento del mercado minorista de viajes japonés
El mercado minorista de viajes japonés está evolucionando debido a las nuevas dinámicas comerciales, los cambios en los hábitos de los consumidores y el aumento continuo de visitantes de países extranjeros. El éxito de algunas de las categorías de productos populares, como los cosméticos japoneses, está liderado por las marcas del grupo Shiseido, y la confitería está liderado por marcas como Royce y Tokyo Banana. El cambio en las regulaciones ha beneficiado a los operadores de tiendas de llegada libres de impuestos que actualmente están restringidos a vender únicamente licores, tabaco, dulces y perfumes importados en sus tiendas de llegada
La pandemia de COVID-19 obstaculizó enormemente el crecimiento del sector minorista de viajes en Japón, y el cierre de tiendas minoristas en los centros de viajes del país ha contribuido a las pérdidas generales de muchas grandes marcas. Empresas como Shiseido, un gigante japonés de la belleza, presenciaron una caída de casi el 18 % en su división de venta minorista de viajes debido a las interrupciones causadas por el COVID-19. Además, durante la COVID-19, los gastos de viajes nacionales y de visitantes extranjeros a Japón disminuyeron significativamente debido a los impactos de la pandemia de COVID-19. Después de la COVID-19, la actividad del mercado se recuperó. Los minoristas aeroportuarios y los operadores del centro de Japón se preparan para el restablecimiento de los servicios minoristas de viajes y libres de impuestos mientras avanzan por un camino cauteloso hacia la recuperación
Análisis de participación y tamaño del mercado minorista de viajes de Japón tendencias de crecimiento y pronósticos (2024-2029)
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