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Tendencias del Mercado de Juego de azar Industria
Se espera que los juegos móviles sean testigos de un crecimiento durante el período de pronóstico
El número de jugadores móviles a nivel mundial alcanzó los 2.700 millones de dólares en 2022, lo que se tradujo en 90.000 millones de descargas de juegos móviles durante el año. En términos de género de juegos móviles en todo el mundo, los juegos de rol fueron los pioneros, representando el 31% del gasto en compras dentro de la aplicación en 2022, impulsado por los MMORPG. Por el contrario, Hypercasual lideró las descargas y contribuyó al 29% de todas las descargas de juegos móviles. Además, el 21% de las aplicaciones de Android y el 25% de las aplicaciones de iOS descargadas son juegos móviles, y el 55% de los jugadores móviles son mujeres. Los géneros de rompecabezas y combinación parecían ser los favoritos entre el público femenino, mientras que la estrategia, los deportes y los disparos interesaban a los jugadores masculinos. Durante los últimos años, Tencent, un conglomerado tecnológico multinacional chino, ha hecho crecer su imperio de juegos. En 2021, fue el mayor editor de aplicaciones de juegos para iPhone a nivel mundial en términos de ingresos y el tercero en descargas. La empresa seguía ocupando el primer puesto en 2022. Los juegos gratuitos han sufrido muchos cambios desde los primeros días de Flappy Bird. El más reciente es el auge de Play Own (PO) en 2023. PO permite a los jugadores jugar los juegos que quieran de forma gratuita y los activos o recompensas del juego que compren. Los desarrolladores obtendrían nuevas formas de monetizar sus juegos a través de valor, comunidades más fuertes, jugadores más largos y más salas, lo que contribuiría al crecimiento de la industria de los juegos móviles en el período previsto.
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Asia-Pacífico dominará el mercado
La región de Asia y el Pacífico tuvo la mayor participación de mercado en 2022. China es la que más gasta, pero Japón gasta más per cápita que cualquier otro país. Ambos países albergan algunos de los juegos móviles más importantes, como Honor of Kings y Genshin Impact. Sin embargo, la población de jugadores ha mostrado una tendencia positiva en la región, representando más del 52% de los jugadores en todo el mundo. Las medidas enérgicas contra la limitación del tiempo de juego por parte del gobierno chino en los últimos años y los reguladores que casi no emiten licencias de juego hasta finales de 2022 han ejercido aún más presión sobre la industria del juego en la región. El embargo sobre títulos de juegos importados no terminó hasta finales de año, invitando a desarrolladores fuera del país, pero a un costo y cumplimiento. Como nota positiva, solo en el primer trimestre de 2023 se registraron 288 aprobaciones de juegos por parte de la NPPA, y se prevé que se aprobarán más de 1100 juegos para fines de 2023, en comparación con solo 468 aprobaciones en 2022. Factores como que China, Japón y Corea del Sur formen parte de los 10 principales gastos mundiales en juegos, que la región sea un semillero de juegos móviles y la creciente población de jugadores están preparados para impulsar un crecimiento significativo en la región APAC durante el período de pronóstico.
Industria del juego - Análisis de tamaño y participación - Tendencias y pronósticos de crecimiento (2024 - 2029)
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