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Tamaño del mercado de desodorantes
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Período de Estudio
2019 - 2029
Año Base Para Estimación
2023
CAGR
6.80 %
Mercado de Crecimiento Más Rápido
Asia Pacífico
Mercado Más Grande
América del norte
Concentración del Mercado
Bajo
Jugadores Principales
*Nota aclaratoria: los principales jugadores no se ordenaron de un modo en especial
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Análisis del mercado de desodorantes
Se prevé que el mercado mundial de desodorantes registre una tasa compuesta anual del 6,8% durante el período previsto.
Actualmente, el mercado de desodorantes está experimentando un crecimiento constante a nivel mundial. La creciente demanda de ingredientes naturales en los productos desodorantes está impulsando las ventas de desodorantes orgánicos en los Estados Unidos. Los aromas más ligeros, como los desodorantes y las brumas corporales, son populares entre los jóvenes. Esto impulsó el tamaño del mercado de desodorantes. Dado que los consumidores jóvenes se sienten atraídos por los productos naturales, esto brinda una excelente oportunidad para que las empresas innoven productos utilizando ingredientes naturales para aumentar su participación de mercado. Se prevé que los países emergentes, como la India, donde la concentración de la población joven es alta, ofrezcan oportunidades potenciales para que las empresas crezcan. Los cambios en los estilos de vida y el aumento de la disponibilidad de productos son varios factores que impulsan las ventas en las regiones en desarrollo. Además, la creciente conciencia sobre la higiene es el resultado de la concienciación y la socialización de los consumidores. Oler bien es señal de buena higiene y etiqueta. Los consumidores usan desodorantes con regularidad para mantener su higiene, lo que lleva a un mayor uso. De ahí que, para el grupo de ingresos medios, las empresas estén lanzando productos baratos y eficaces. Por ejemplo, en febrero de 2021, Old Spice lanzó estuches y antitranspirantes recargables innovadores en minoristas selectos. Con un precio minorista sugerido de USD 10,00 por cada kit inicial de recarga y USD 8,00 por cada recarga, esta es una de las opciones de recarga más asequibles del mercado.
Tendencias del mercado de desodorantes
Creciente preocupación por la higiene y la frescura
La creciente inclinación de los consumidores a estar presentables, sin sudor y sin olores durante 24 horas lleva a los actores clave a fabricar productos clínicamente probados que permanecen en el cuerpo durante más de 24 horas. Como tal, la mayoría de los principales actores del mercado de desodorantes han introducido una línea de productos que puede conservarse hasta 24 horas. Por ejemplo, en marzo de 2022, la marca PG's Secret lanzó una nueva colección de aerosoles secos ingrávidos en los Estados Unidos que incluye opciones antitranspirantes y sin aluminio. El antitranspirante brinda protección duradera contra el sudor y el olor por hasta 48 horas, y el desodorante sin aluminio brinda protección duradera contra el olor por hasta 24 horas. Además, el mercado también es testigo de una creciente preocupación por la higiene, especialmente entre las mujeres. Empresas líderes como Unilever, PG, etc. están lanzando desodorantes en aerosol que garantizan la higiene de las mujeres en toda la región. Por lo tanto, la innovación de productos ha impulsado continuamente el crecimiento del mercado. Además, se fabrican desodorantes especiales para deportistas y quienes realizan entrenamientos intensos, lo que puede provocar irritación y mal olor. Para mantener su higiene, los deportistas suelen utilizar desodorantes sin aluminio con fórmula que bloquea los olores. Así, los desodorantes se utilizan cada vez más entre consumidores de diversos niveles de ingresos y grupos étnicos de la región para mantener la higiene corporal. Se espera que esto impulse el crecimiento del mercado en el período previsto.
Para comprender las principales tendencias, descargue el informe de muestra
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La demanda de desodorantes naturales y sostenibles en Europa
En toda Europa, los consumidores exigen formulaciones más naturales, orgánicas y sostenibles. Por otro lado, los consumidores buscan productos que puedan usarse en cualquier momento, como roll-ons y sprays, y están encontrando el equilibrio en términos de fragancias novedosas. Marcas líderes europeas de desodorantes/antitranspirantes para promover formulaciones altamente efectivas, que son esenciales para las rutinas diarias de cuidado personal. Además, los consumidores están abiertos a nuevos conceptos. El mercado de desodorantes naturales y orgánicos ha avanzado mucho y los lanzamientos de nuevos productos por parte de importantes empresas han sido más creativos. Los participantes del mercado también están estableciendo nuevas colaboraciones con minoristas como parte de sus esfuerzos por ampliar su alcance en el mercado. Por ejemplo, en noviembre de 2021, Wild, una marca de desodorantes ecológicos con sede en el Reino Unido, anunció nuevas asociaciones con algunos de los principales supermercados, minoristas y grandes almacenes del Reino Unido para ampliar su alcance en el mercado en la región. La creciente conciencia entre los consumidores sobre el consumo sostenible y las compras ecológicas ha llevado a Wild a desarrollar una marca dedicada a la sostenibilidad. Además, la aparición de consumidores más jóvenes condujo a compras más selectivas.
Descripción general de la industria de los desodorantes
El mercado mundial de desodorantes es competitivo y los actores multinacionales ocupan la mayor parte del mercado. La innovación de nuevos productos, asociaciones, fusiones y adquisiciones para ampliar el alcance del mercado son las principales estrategias de los actores del mercado. Están ganando popularidad nuevos productos libres de ingredientes nocivos y nuevos formatos y envases sostenibles. Los principales actores del mercado incluyen Procter Gamble Co., Unilever PLC, Revlon, Inc., L`Oreal SA y Beiersdorf AG, entre otros.
Líderes del mercado de desodorantes
Revlon, Inc.
Unilever PLC
Procter & Gamble Company
Maxingvest AG (Beiersdorf AG)
L'Oréal S.A.
*Nota aclaratoria: los principales jugadores no se ordenaron de un modo en especial
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Informe de mercado de desodorantes índice
1. INTRODUCCIÓN
1.1 Supuestos de estudio y definición de mercado
1.2 Alcance del estudio
2. METODOLOGÍA DE INVESTIGACIÓN
3. RESUMEN EJECUTIVO
4. DINÁMICA DEL MERCADO
4.1 Indicadores de mercado
4.2 Restricciones del mercado
4.3 Análisis de las cinco fuerzas de Porter
4.3.1 Amenaza de nuevos participantes
4.3.2 Poder de negociación de los compradores/consumidores
4.3.3 El poder de negociacion de los proveedores
4.3.4 Amenaza de productos sustitutos
4.3.5 La intensidad de la rivalidad competitiva
5. SEGMENTACIÓN DE MERCADO
5.1 tipo de producto
5.1.1 Rociar
5.1.2 Cremas
5.1.3 Rodar sobre
5.1.4 Otros tipos de productos (toallitas, gel, barras, etc.)
5.2 Canal de distribución
5.2.1 Supermercados/Hipermercados
5.2.2 Tiendas de conveniencia
5.2.3 Farmacias y droguerías
5.2.4 Tiendas minoristas en línea
5.2.5 Otro canal de distribución
5.3 Geografía
5.3.1 América del norte
5.3.1.1 Estados Unidos
5.3.1.2 Canada
5.3.1.3 México
5.3.1.4 Resto de América del Norte
5.3.2 Europa
5.3.2.1 España
5.3.2.2 Reino Unido
5.3.2.3 Alemania
5.3.2.4 Francia
5.3.2.5 Italia
5.3.2.6 Rusia
5.3.2.7 El resto de Europa
5.3.3 Asia-Pacífico
5.3.3.1 Porcelana
5.3.3.2 Japón
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Resto de Asia-Pacífico
5.3.4 Sudamerica
5.3.4.1 Brasil
5.3.4.2 Argentina
5.3.4.3 Resto de Sudamérica
5.3.5 Medio Oriente y África
5.3.5.1 Sudáfrica
5.3.5.2 Emiratos Árabes Unidos
5.3.5.3 Resto de Medio Oriente y África
6. PANORAMA COMPETITIVO
6.1 Estrategias más adoptadas
6.2 Análisis de cuota de mercado
6.3 Perfiles de empresa
6.3.1 Unilever PLC
6.3.2 Procter & Gamble Company
6.3.3 Revlon, Inc.
6.3.4 L'Oréal S.A.
6.3.5 Colgate-Palmolive Company
6.3.6 Church & Dwight Co., Inc.
6.3.7 The Estée Lauder Companies Inc.
6.3.8 Maxingvest AG (Beiersdorf AG)
6.3.9 L'Occitane Groupe S.A.
6.3.10 Natura & Co
7. OPORTUNIDADES DE MERCADO Y TENDENCIAS FUTURAS
Segmentación de la industria de desodorantes
El término desodorante se refiere a una sustancia que se aplica a la piel para prevenir o enmascarar el olor desagradable resultante de la degradación de la transpiración por bacterias, por ejemplo, en las axilas, los pies o la ingle.
El mercado mundial de desodorantes está segmentado por tipo de producto, canal de distribución y geografía. Según el tipo de producto, el mercado se segmenta en aerosoles, cremas, roll-ons y otros tipos de productos. Según los canales de distribución, el mercado se segmenta en supermercados/hipermercados, tiendas de conveniencia, farmacias y droguerías, tiendas minoristas en línea y otros canales de distribución. Además, el estudio analiza el mercado de desodorantes en mercados emergentes y establecidos en todo el mundo, incluidos América del Norte, Europa, Asia-Pacífico, América del Sur, Medio Oriente y África.
Para cada segmento, el dimensionamiento del mercado y las previsiones se han realizado en función del valor (en millones de dólares).
tipo de producto Otros tipos de productos (toallitas, gel, barras, etc.)
Canal de distribución Supermercados/Hipermercados
Tiendas minoristas en línea
Otro canal de distribución
Geografía América del norte Resto de América del Norte
Medio Oriente y África Resto de Medio Oriente y África
Preguntas frecuentes sobre investigación de mercado de desodorantes
¿Cuál es el tamaño actual del mercado Desodorantes?
Se proyecta que el mercado de desodorantes registrará una tasa compuesta anual del 6,80% durante el período previsto (2024-2029).
¿Quiénes son los actores clave en el mercado Desodorantes?
Revlon, Inc., Unilever PLC, Procter & Gamble Company, Maxingvest AG (Beiersdorf AG), L'Oréal S.A. son las principales empresas que operan en el mercado de desodorantes.
¿Cuál es la región de más rápido crecimiento en el mercado Desodorantes?
Se estima que Asia Pacífico crecerá a la CAGR más alta durante el período previsto (2024-2029).
¿Qué región tiene la mayor participación en el mercado de desodorantes?
En 2024, América del Norte representa la mayor cuota de mercado en el mercado de desodorantes.
¿Qué años cubre este mercado de Desodorantes?
El informe cubre el tamaño histórico del mercado de Desodorantes para los años 2019, 2020, 2021, 2022 y 2023. El informe también pronostica el tamaño del mercado de Desodorantes para los años 2024, 2025, 2026, 2027, 2028 y 2029.
Informe de la industria de desodorantes
Estadísticas para la participación de mercado, el tamaño y la tasa de crecimiento de ingresos de desodorantes en 2024, creadas por Mordor Intelligence™ Industry Reports. El análisis de desodorantes incluye una perspectiva de previsión del mercado hasta 2029 y una descripción histórica. Obtenga una muestra de este análisis de la industria como descarga gratuita del informe en PDF.
Tamaño del mercado de desodorantes y análisis de participación tendencias de crecimiento y pronósticos (2024-2029)
Mercado de desodorantes Obtenga una muestra gratis de este reporte
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