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Tendencias del Mercado de Biometría del consumidor Industria
Módulos de detección de huellas dactilares para mantener la mayor parte
Los dispositivos utilizados para la biometría de huellas dactilares brindan a los usuarios mayor conveniencia, disponibilidad y accesibilidad de la biometría integrada. Se espera que la demanda de módulos de detección de huellas dactilares para la autenticación del consumidor experimente un crecimiento significativo durante el período previsto debido a la creciente demanda de tecnología biométrica para la gestión del acceso, la necesidad de una mayor seguridad y el cambio en la preferencia de los consumidores por nuevas tecnologías con una experiencia personalizada. Los teléfonos inteligentes, en esa fila, han sido testigos de una tendencia cada vez mayor en esta tecnología durante los últimos cinco años. Esta tecnología se ha aprovechado para facilitar transacciones en línea, autenticación y muchos otros servicios. Una encuesta realizada por Veridium a 1.000 adultos estadounidenses para comprender el sentimiento del consumidor biométrico indicó que su forma preferida de identificación biométrica en sus teléfonos es la huella digital, con un 63%. Muy por debajo se sitúan otras formas de identificación, como el reconocimiento facial (14%), las contraseñas y PIN tradicionales (8%) y el reconocimiento de voz (2%). El mercado estudiado ha visto varios desarrollos tecnológicos en los teléfonos inteligentes, desde un escáner de huellas dactilares independiente hasta un escáner de huellas dactilares en pantalla. Vivo, una marca china de teléfonos inteligentes, fue la primera en implementar la huella digital en pantalla. A partir del lanzamiento del iPhone 5S, que contaba con tecnología capacitiva TouchID, muchos otros teléfonos inteligentes de próxima generación han incorporado múltiples opciones biométricas que los usuarios pueden configurar para diferentes propósitos.
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Asia-Pacífico será el mercado más grande y de más rápido crecimiento
Asia-Pacífico tiene la mayor población de todas las regiones. Con un aumento de la población urbana y un mayor poder adquisitivo, se espera que Asia-Pacífico sea uno de los mercados más grandes y de más rápido crecimiento para la biometría del consumidor. Las principales empresas de teléfonos inteligentes, incluidas Huawei, Apple, Samsung, Xiaomi y Lenovo, tienen sus instalaciones de fabricación en China. Con el continuo aumento de las ventas de teléfonos inteligentes, se espera que aumente en el país la demanda de sensores de huellas dactilares integrados en los teléfonos inteligentes. Buscando las crecientes oportunidades en el mercado, las empresas de la región están fabricando sensores biométricos. Por ejemplo, en diciembre de 2019, el fabricante chino de sensores Goodix presentó su último sensor óptico de huellas dactilares en pantalla ultradelgado integrándolo en Oneplus 7T pro 5G Mclaren. Las empresas automotrices de la región están invirtiendo activamente en la integración de soluciones biométricas de consumo en sus próximos vehículos. Por ejemplo, Xiaopeng Motors ha presentado su modelo P7, que tiene un sensor de huellas dactilares integrado en el manillar.
Tamaño del mercado de biometría del consumidor y análisis de participación tendencias de crecimiento y pronósticos (2024-2029)
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