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Tamaño del mercado chileno de cuidado del cabello
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Período de Estudio
2019 - 2029
Año Base Para Estimación
2023
CAGR
2.07 %
Concentración del Mercado
Bajo
Jugadores Principales
*Nota aclaratoria: los principales jugadores no se ordenaron de un modo en especial
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Reservar Antes 31st Jan 2025
Análisis del mercado del cuidado del cabello en Chile
Se espera que el mercado chileno de cuidado del cabello crezca a una tasa compuesta anual del 2,07% durante el período previsto.
Los productos para el cuidado del cabello han podido captar la atención del consumidor en la industria de productos de cuidado personal, ya que el cabello se considera un símbolo de belleza. Con un mayor número de consumidores, especialmente hombres que están tomando conciencia de su apariencia física y quieren adoptar medidas naturales y tradicionales para enriquecer y alisar el cabello, el mercado del cuidado del cabello crecerá en todo el país.
Además, las duras condiciones climáticas, la mala calidad del agua y la tendencia hacia el cabello teñido en el país son factores que impulsan la necesidad de una rutina de cuidado del cabello cada vez más sofisticada y tratamientos regulares para el cuidado del cabello, cuya demanda aumentará en el futuro cercano. Debido al gran espacio comercial y a los convenientes servicios convencionales, las tiendas especializadas y los supermercados/hipermercados siguieron siendo uno de los puntos de venta preferidos de productos para el cuidado del cabello en el país estudiado. Sin embargo, con la creciente tendencia hacia el comercio electrónico, el comercio minorista en línea también está surgiendo como un fuerte canal de distribución en las ventas del mercado estudiado y se espera que crezca a un ritmo significativo durante el período de pronóstico.
La demanda de productos para el cuidado del cabello en todo el país se ve impulsada en gran medida por la mayor demanda de los consumidores de productos sostenibles, libres de químicos y ecológicos, junto con el aumento en el desarrollo de productos inspirados en los potenciales del mercado contemporáneo. Las empresas incluso están incorporando la premiumización a la categoría para que sea más atractiva para los consumidores, personalizándola para satisfacer sus necesidades y enfatizando su calidad superior o exclusividad.
Tendencias del mercado de cuidado del cabello en Chile
Aumento del gasto en productos para el cuidado del cabello junto con el crecimiento de la penetración en las redes sociales
El mercado está experimentando una creciente atracción por la disponibilidad y asequibilidad de productos para el cuidado del cabello, como champú, acondicionador, aceite, spray, etc., lo que lleva a un patrón de gasto mejorado en el mercado del cuidado del cabello. Además, el mercado ha sido testigo de un número cada vez mayor de millennials que experimentan problemas capilares como caída del cabello y caspa debido a los cambios en los patrones de estilo de vida, junto con un aumento en los niveles de estrés entre la población femenina de clase trabajadora, lo que se espera que impulse la demanda de estos productos. en el período de pronóstico. En respuesta al creciente gasto en productos para el cuidado del cabello, los actores que operan en el mercado están siguiendo diversas estrategias como innovación de productos, expansión, inversiones promocionales y otras para ocupar la cuota de mercado. Además, las redes sociales y los portales en línea se han convertido en plataformas importantes para que los consumidores obtengan conocimientos sobre los productos o compartan sus reseñas de los productos que han comprado, lo que ayudaría a otros consumidores al realizar una compra, lo que, a su vez, ayuda a evitar productos falsificados en el mercado. estudió. Además, los cambios en las preferencias de los consumidores y el gasto discrecional de los consumidores en productos para el cuidado del cabello están animando a los fabricantes a introducir innovaciones en los productos, en términos de embalaje, para impulsar la demanda del mercado.
Para comprender las principales tendencias, descargue el informe de muestra
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Se espera que los champús capten una mayor cuota de mercado
El segmento de champú fue testigo de una demanda significativa de productos naturales y herbales, debido a la dinámica cambiante del consumidor, junto con el creciente conocimiento del producto entre los consumidores. Esto ha sido identificado como un importante impulsor del mercado. Estos cambios se deben en gran medida a la elevada población millennial, la migración a las ciudades y el aumento de las tasas de empleo femenino. Además, los champús diseñados para tipos de cabello específicos están ganando popularidad entre los usuarios, y las empresas ahora se centran en atender a cada segmento de nicho. Se espera que la demanda de diferentes tipos de champús para diversos problemas relacionados con el cabello impulse el mercado de los champús debido a la creciente prevalencia de trastornos del cabello como caspa, caída del cabello, cabello graso, sequedad del cabello, picazón, puntas abiertas y muchos otros.. Los supermercados/hipermercados reclaman la mayor participación en los ingresos por ventas de champú, debido a la inclinación de un público más amplio hacia estos canales en comparación con otros canales de ventas. Además, debido a la creciente demanda de productos para el cuidado del cabello como champú, la importación de los mismos está aumentando en el país. El país está siendo testigo de importaciones de diversos productos para el cuidado del cabello de marcas importantes en diferentes países, impulsando así aún más el crecimiento del mercado.
Descripción general de la industria del cuidado del cabello en Chile
El mercado chileno del cuidado del cabello está muy fragmentado, con presencia de actores tanto globales como regionales. Los principales actores globales han estado trabajando continuamente para expandir su alcance geográfico y crear conciencia de marca, lo que les brinda una ventaja competitiva. Los actores clave en el mercado incluyen L'Oreal SA, Unilever Plc, Coty Inc., Procter Gamble Company y Laboratorio Ballerina Ltd, entre otros. Además, los otros actores destacados en el mercado se han centrado en desarrollar productos nuevos e innovadores apuntando a la nueva formulación para el mercado, diseñando así los diversos ingredientes inexplorados en el mercado. Además, estas empresas se están centrando en aumentar las capacidades de producción de sus plantas existentes mientras invierten en actividades de I+D. Por lo tanto, se espera que el mercado estudiado sea testigo de numerosos lanzamientos de productos durante el período de pronóstico.
Líderes del mercado chileno de cuidado del cabello
Coty Inc
The Procter & Gamble Company
Unilever Plc
Laboratorio Ballerina Ltd
L'Oreal SA
*Nota aclaratoria: los principales jugadores no se ordenaron de un modo en especial
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Informe del mercado del cuidado del cabello en Chile índice
1. INTRODUCCIÓN
1.1 Supuestos de estudio y definición de mercado
1.2 Alcance del estudio
2. METODOLOGÍA DE INVESTIGACIÓN
3. RESUMEN EJECUTIVO
4. DINÁMICA DEL MERCADO
4.1 Indicadores de mercado
4.2 Restricciones del mercado
4.3 Atractivo de la industria: análisis de las cinco fuerzas de Porter
4.3.1 Amenaza de nuevos participantes
4.3.2 Poder de negociación de los compradores/consumidores
4.3.3 El poder de negociacion de los proveedores
4.3.4 Amenaza de productos sustitutos
4.3.5 La intensidad de la rivalidad competitiva
5. SEGMENTACIÓN DE MERCADO
5.1 Tipo
5.1.1 Champú
5.1.2 Acondicionador
5.1.3 Color de pelo
5.1.4 Otros tipos
5.2 Canal de distribución
5.2.1 Supermercados/Hipermercados
5.2.2 Tiendas de conveniencia
5.2.3 Tiendas minoristas en línea
5.2.4 Otros canales de distribución
6. PANORAMA COMPETITIVO
6.1 Estrategias adoptadas por los principales actores
6.2 Análisis de cuota de mercado
6.3 Perfiles de empresa
6.3.1 L'Oreal SA
6.3.2 Unilever Plc
6.3.3 Coty Inc.
6.3.4 The Procter & Gamble Company
6.3.5 Shiseido Company, Limited
6.3.6 Henkel AG & Co. KGaA
6.3.7 Johnson & Johnson Services, Inc.
6.3.8 Moroccanoil Israel, Ltd.
6.3.9 Laboratorio Ballerina Ltd
6.3.10 Laboratorio Durandin S.A.I
7. OPORTUNIDADES DE MERCADO Y TENDENCIAS FUTURAS
8. DESCARGO DE RESPONSABILIDAD
Segmentación de la industria del cuidado del cabello en Chile
El término cuidado del cabello se refiere a todos los aspectos de higiene y cosmetología que tienen que ver con el cabello humano que crece en la cabeza. El mercado chileno del cuidado del cabello está segmentado por tipo y canal de distribución. Según el tipo, el mercado se segmenta en champú, acondicionador, color de cabello y otros tipos. El estudio también incluye los ingresos generados a través de supermercados/hipermercados, tiendas de conveniencia, tiendas minoristas en línea y otros canales de distribución. Para cada segmento, el dimensionamiento y la previsión del mercado se han realizado en función del valor (en millones de dólares).
Canal de distribución Supermercados/Hipermercados
Tiendas minoristas en línea
Otros canales de distribución
Preguntas frecuentes sobre investigaciones de mercado sobre el cuidado del cabello en Chile
¿Cuál es el tamaño actual del mercado de Cuidado del cabello en Chile?
Se proyecta que el mercado chileno de cuidado del cabello registrará una tasa compuesta anual del 2,07% durante el período previsto (2024-2029)
¿Quiénes son los actores clave en el mercado Chile Cuidado del Cabello?
Coty Inc, The Procter & Gamble Company, Unilever Plc, Laboratorio Ballerina Ltd, L'Oreal SA son las principales empresas que operan en el Mercado de Cuidado del Cabello de Chile.
¿Qué años cubre este mercado de Cuidado del cabello de Chile?
El informe cubre el tamaño histórico del mercado de Cuidado del cabello de Chile para los años 2019, 2020, 2021, 2022 y 2023. El informe también pronostica el tamaño del mercado de Cuidado del cabello de Chile para los años 2024, 2025, 2026, 2027, 2028 y 2029.
Informe de la industria del cuidado del cabello en Chile
Estadísticas para la participación de mercado, el tamaño y la tasa de crecimiento de ingresos de Cuidado del cabello en Chile en 2024, creadas por Mordor Intelligence™ Industry Reports. El análisis de Cuidado del cabello en Chile incluye una perspectiva de pronóstico del mercado hasta 2029 y una descripción histórica. Obtenga una muestra de este análisis de la industria como descarga gratuita del informe en PDF.
Análisis de participación y tamaño del mercado de cuidado del cabello en Chile tendencias de crecimiento y pronósticos (2024-2029)
Mercado de cuidado del cabello en Chile Obtenga una muestra gratis de este reporte
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