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Marktgröße von Luxusbekleidung Industrie
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Studienzeitraum
2019 - 2029
Marktgröße (2024)
USD 117.35 Billion
Marktgröße (2029)
USD 161.24 Billion
CAGR (2024 - 2029)
6.56 %
Schnellstwachsender Markt
Asien-Pazifik
Größter Markt
Europa
Marktkonzentration
Niedrig
Hauptakteure
*Haftungsausschluss: Hauptakteure in keiner bestimmten Reihenfolge sortiert
50 % OFF
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Buch Vorher 31st Jan 2025
Marktanalyse für Luxusbekleidung
Die Größe des Luxusbekleidungsmarkts wird im Jahr 2024 auf 110,13 Milliarden US-Dollar geschätzt und soll bis 2029 151,32 Milliarden US-Dollar erreichen, was einem durchschnittlichen jährlichen Wachstum von 6,56 % im Prognosezeitraum (2024–2029) entspricht
Die zunehmende Kommunikation zwischen Verbrauchern und wichtigen Akteuren über Social-Media-Plattformen und Online-Einzelhandelsgeschäfte treibt die neuesten trendigen Luxusbekleidungsverkäufe voran. Der Anstieg der Online-Transaktionen hat das Marktwachstum von Luxusbekleidung in den letzten Jahren unterstützt. Verbraucherspezifische attraktive Werbeaktionen und Werbung in Zeitschriften und sozialen Medien beeinflussen den Verkauf von Luxusbekleidung, da fast die Hälfte der Kaufentscheidungen maßgeblich davon beeinflusst werden, was Verbraucher auf Offline- und Online-Plattformen sehen oder hören. Luxusbekleidung gilt vor allem als Statussymbol für Privatpersonen und treibt bei Verbrauchern mit hoher Kaufkraft die Kaufbereitschaft an. Die zunehmende Beliebtheit von Luxusbekleidung bei Millennials treibt das Marktwachstum voran, da sie eher auf die neuesten Modetrends zurückzuführen ist als bei anderen Verbrauchergruppen. Die Verbesserung des digitalen Marketings und die zunehmende Nutzung digitaler Medien in Entwicklungsländern für das Produktmarketing haben in den letzten Jahren eine entscheidende Rolle beim Wachstum des Marktes für Luxusbekleidung gespielt. Auch die Verbesserung der Lieferkette und des Vertriebs von Luxusbekleidung hat den untersuchten Markt vorangetrieben. Beispielsweise genehmigte die Wettbewerbsbehörde Saudi-Arabiens im Dezember 2021 das Joint Venture zwischen G Distribution BV und Al Rubaiyat Co. für Industry Trade Holding zum Verkauf und Vertrieb von Gucci-Produkten im Königreich. Im Berichtszeitraum startete LVHM außerdem seine Multimarken-Website, um die Zugänglichkeit für Verbraucher zu verbessern. Darüber hinaus nutzen Premium-Marken auch die wachsende Nachfrage nach bescheidener Kleidung in Ländern wie den Vereinigten Arabischen Emiraten, Saudi-Arabien und anderen Ländern, die bei Verbrauchern, die sowohl spirituelle als auch stilistische Anforderungen erfüllen möchten, an Bedeutung gewinnen. Weltweit hat die bescheidene Modeindustrie die Marke von 277 Milliarden US-Dollar erreicht (State of the Global Islamic Economy Report 2020/21), wobei Saudi-Arabien einen der bedeutendsten Marktanteile darstellt. Dies wird durch den robusten modernen Einzelhandel des Landes, die Nachfrage nach globalen Marken und die wachsende muslimische Bevölkerung unterstützt, wodurch ein lukrativer Raum für Luxusmarken entsteht. Vor kurzem, im Jahr 2022, brachte Gucci seine Nojum auf den Markt – eine bescheidene Kollektion, die explizit für die bescheidenen Bedürfnisse des Nahen Ostens, einschließlich Saudi-Arabiens, konzipiert wurde. Solche Innovationen haben den untersuchten Markt vorangetrieben.
Analyse der Größe und des Marktanteils von Luxusmode – Wachstumstrends und -prognosen (2024–2029)
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