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Marktgröße von Deutschland Haushaltsgeräte Industrie
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Studienzeitraum
2020 - 2029
Basisjahr für die Schätzung
2023
CAGR
2.64 %
Marktkonzentration
Mittel
Hauptakteure
*Haftungsausschluss: Hauptakteure in keiner bestimmten Reihenfolge sortiert
Marktanalyse für Haushaltsgeräte in Deutschland
Der deutsche Haushaltsgerätemarkt hat im laufenden Jahr einen Umsatz von 13 Milliarden US-Dollar erwirtschaftet und dürfte im Prognosezeitraum eine jährliche Wachstumsrate von 2,64 % erreichen. Der deutsche Haushaltsgerätemarkt ist ausgereift und dynamisch. Die Haushaltsgeräteindustrie wurde in zwei Hauptbereiche unterteilt Haushaltsgeräte und Küchengeräte. Zu den Haushaltsgeräten, auch Weiße Ware genannt, gehören Kühlschränke, Waschmaschinen, Staubsauger und andere. Das andere Segment umfasst Warmwasserbereiter, Luftreiniger, Bügeleisen und mehr. Zu den Küchengeräten gehören Mikrowellenherde, Herde und Backöfen, Dunstabzugshauben, Geschirrspüler und andere Geräte wie Mixer, Mixer, Toaster und mehr. Auch kleine Haushaltsgeräte wie Mixer, Toaster, Mixer und viele mehr unterstützen das Wachstum der gesamten Haushaltsgeräteindustrie in Deutschland, wenn auch nur langsam
In den meisten europäischen Ländern haben die Produkte, die von einem lokalen Anbieter hergestellt werden, eine vergleichsweise hohe Präferenz gegenüber denen anderer, was deutlich darauf hindeutet, dass sie den eigenen Binnenmarkt bevorzugen. Lokale Hersteller können nie einen guten Marktanteil erringen, wenn die Produkte nicht von hoher Qualität sind und erschwingliche Preise haben. Kurz gesagt lässt sich dies dadurch erklären, dass die Deutschen Produkte bevorzugen, die sich durch Flexibilität, Vielseitigkeits-/Multifunktionsmerkmale, Benutzerfreundlichkeit, Umweltfreundlichkeit, geringeren Energieverbrauch und niedrige/angemessene Kosten auszeichnen. Auch der elektronische Handel hat in Deutschland eine größere Reichweite, allerdings nur, wenn sichergestellt wird, dass die persönlichen Daten/Bankdaten der Deutschen geschützt sind und nicht der Offenheit auf einer der digitalen oder anderen Plattformen unterliegen
Als die COVID-19-Krise Deutschland erfasste, wurden Gesundheit und Hygiene zu heißen Themen, was dazu führte, dass Verbraucher Produkte auf Lager legten. Mit der zunehmenden Zeit, die man zu Hause verbringt, stiegen auch die Verkäufe verschiedener Produkte rund um den Haushalt, wie z. B. Geschirrspülmittel, mit einem prognostizierten Wertzuwachs von 7–9 %, da die Verbraucher aufgrund der Schließung verschiedener Produkte mehr Mahlzeiten zu Hause zubereiten Fast zwei Monate lang herrschte in den Gastronomiebetrieben für Verbraucher eine zurückhaltendere Wahrnehmung des Außer-Haus-Essens, auch nach der Wiedereröffnung der Filialen
Für das Hauptproduktsegment in Deutschland wird mit einem stabilen Wachstum gerechnet. Faktoren wie veränderter Lebensstil, steigende Kaufkraft und Abwanderung der Landbevölkerung in städtische Gebiete sind für das Marktwachstum verantwortlich. Die Nachfrage nach Haushaltsgeräten hängt vom Umbau und der Renovierung von Häusern, dem Einkommen der Verbraucher und dem Austausch des Geräts aufgrund einer Panne ab. Es wird erwartet, dass der große Markt für Haushaltsgeräte im Prognosezeitraum rasch wachsen wird
Marktgrößen- und Marktanteilsanalyse für Haushaltsgeräte in Deutschland – Wachstumstrends und Prognosen (2024 – 2029)
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