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Europa Deodorants Markt-Trends

Statistiken für 2023 & 2024 Europa Deodorants Markt-Trends, erstellt von Mordor Intelligence™ Branchenberichte Europa Deodorants Markt-Trends der Bericht enthält eine Marktprognose bis 2029 und historischer Überblick. Holen Sie sich eine Beispielanalyse zur Größe dieser Branche als kostenlosen PDF-Download.

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Einzelplatzlizenz

$4750 (-50%)

$2375

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$5250 (-50%)

$2625

$2625

Unternehmenslizenz

$8750 (-50%)

$4375

$4375

Buch Vorher 31st Jan 2025

Markt-Trends von Europa Deodorants Industrie

Neigung zu chemiefreien Deodorants

  • Herkömmliche Deodorantprodukte enthalten häufig schädliche Inhaltsstoffe wie Triclosan, Phthalate, Parabene, Diethanolamin, Butan und Isobutan sowie Aluminium, die Hautallergien auslösen können. Die Europäische Union hat Beschränkungen für Butan und Isobutan verhängt, da Bedenken hinsichtlich einer Kontamination mit 1,3-Butadien bestehen, einer Chemikalie, die mit Krebs und Reproduktionstoxizität in Verbindung gebracht wird. Dadurch soll der Absatz von Deodorants mit natürlicher Positionierung gesteigert werden.
  • Immer mehr Verbraucher glauben, dass die häufige Verwendung von Deodorants und Antitranspirantien, die aggressive Chemikalien wie Aluminiumverbindungen und Parabene enthalten, ein Gesundheitsrisiko darstellen kann. Von Verbrauchern wird erwartet, dass sie Formulierungen schätzen, die frei von Alkohol, Duftstoffen und Parabenen sind und natürliche Inhaltsstoffe wie Aloe Vera, Gurke, Eukalyptus und Teebaumöl enthalten. Verbraucher bevorzugen außerdem feuchtigkeitsspendende, fleckenfreie und antibakterielle Eigenschaften für die Haut.
  • Beispielsweise bietet Dove in seinem Produktportfolio einen original Roll-on-Deodorant mit 0 % Aluminium an. Es enthält außerdem Feuchtigkeitscreme und 0 % Alkohol. Es wird erwartet, dass diese Produkte den Markt im Prognosezeitraum ankurbeln werden. Darüber hinaus bietet die Firma TexPro eine Reihe von 100 % biologischen, parfümfreien Produkten an, die das Schwitzen verhindern und für Allergiker geeignet sind. Das Flaggschiffprodukt ist ein Deodorant, das auf die Kleidung statt auf die Haut aufgetragen wird, was für einige Verbraucher eine Lösung zu sein scheint.
  • Das zunehmende Hautbewusstsein hat dazu geführt, dass Verbraucher nach chemiefreien Alternativen für Deodorants suchen, beispielsweise nach kosmetischen Düften, von denen oft behauptet wird, sie seien frei von Chemikalien.
  • Darüber hinaus gehören handwerklich hergestellte Düfte und Nischendüfte zu den am schnellsten wachsenden Produktkategorien. Diese Produkte werden hauptsächlich aus natürlichen und exotischen Zutaten hergestellt. Darüber hinaus werden sie in kleineren Mengen produziert, nicht weit verbreitet, sondern über begrenzte Einzelhandelsformate verkauft. Alle oben genannten Faktoren treiben den Markt für chemiefreie Deodorants voran.
Europa Deodorants-Markt Deodorants-Markt Top-Importeure von persönlichen Deodorants und Antitranspirantien, nach Land, 2021 (in Millionen)

Deutschland wird voraussichtlich der größte Markt sein

  • Die steigende Nachfrage nach Körperpflegeprodukten und die zunehmende Erwerbsbeteiligung von Frauen sind Schlüsselfaktoren für das Marktwachstum. Darüber hinaus sorgt die wachsende Nachfrage der Zielgruppe, insbesondere der Millennials, nach neuartigen und innovativen Düften und Duftprodukten für positive Aussichten für den Markt.
  • Verschiedene Produktinnovationen, wie die Entwicklung natürlicher Deodorants und aluminiumfreier Deodorants, sorgen für weiteres Wachstum. Diese Varianten werden aus Bio-Zutaten wie Aktivkohle, Backpulver, Kokosnussöl, ätherischen Ölen und Blütenextrakten hergestellt und verfügen über eine ästhetisch ansprechende grüne Verpackung, um eine breitere Verbraucherbasis anzulocken. Daher tragen auch aggressive Werbeaktivitäten der Hersteller über verschiedene Social-Media-Plattformen und die Verbreitung von E-Commerce-Einzelhandelskanälen zum Wachstum des Marktes bei.
  • Prominente haben großen Einfluss auf die Kaufentscheidungen der Millennials und der Generation Z. Durch die Werbung für ein Produkt durch Prominente im Internet und Fernsehen versuchen Hersteller, eine herausragende Position auf dem Markt einzunehmen. Nach Angaben der Weltbank wird die Internetdurchdringung in Deutschland im Jahr 2021 bei 91,4 % liegen, was Auswirkungen auf die Kaufentscheidungen der Verbraucher haben wird.
  • Da der Online-Verkauf zunimmt, integrieren Deodorant-Unternehmen zunehmend Fotos und Videos, um den Verkauf anzukurbeln. Einige Online-Kosmetikhändler bieten ihren Kunden auch die Möglichkeit, ihre Deodorants zu personalisieren. Daher investieren die großen Marktteilnehmer aktiv in Werbung und Marketing, um Kunden für die Nutzung digitaler Plattformen zu gewinnen.
Europa Deodorants-Markt Häufigkeit des Deodorant-Konsums durch die Bevölkerung, Deutschland, 2021 (in %)

Analyse der Größe und des Anteils des europäischen Deodorant-Marktes – Wachstumstrends und -prognosen (2024 – 2029)