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Buch Vorher 31st Jan 2025
Markt-Trends von Babywindeln Industrie
Sensibilisierung für Babyhygiene
Aufgrund des zunehmenden Bewusstseins für Säuglingshygiene setzen Eltern zunehmend auf die Verwendung von Babywindeln. Windeln gehören zu den unverzichtbaren Produkten für die tägliche Säuglingspflege und Babyfeuchttücher, die helfen, bakterielle Infektionen zu verhindern und Komfort zu bieten. Die wachsende Besorgnis über Windelausschlag, der oft mit nassen oder selten gewechselten Windeln zusammenhängt, führt weltweit zu einem Anstieg der Nachfrage nach Babywindeln. Marken wie Huggies und Pampers bieten eine Reihe von ausschlagfreien Windeln an, die über eine einzigartige Technologie verfügen, um Auslaufen zu verhindern und Reizungen zu verringern. Ein einzelnes Baby verwendet täglich 7-8 Windeln, was bedeutet, dass die Windel fast 24 Stunden am Tag verwendet wird. Dieser Faktor erhöhte die Neigung der Verbraucher zu Windeln auf Baumwollbasis, um Hautallergien durch synthetische Windeln zu vermeiden. Im Juli 2021 brachte SuperBottoms, Indiens Stoffwindelmarke, die UNO 2.0 auf den Markt, die junge Eltern für ihre Babys verwenden können. Alle Windeln bestehen zu 100 % aus Stoff und sind mit Bio-Baumwolleinlagen ausgestattet. Eine Reihe staatlicher Institutionen haben außerdem Gesundheitsaufklärungskampagnen gestartet, die speziell darauf abzielen, junge Eltern für die Gesundheit und Hygiene ihrer Kinder zu sensibilisieren. Beispielsweise startete die Panamerikanische Gesundheitsorganisation (PAHO) im Februar 2022 über ihr Lateinamerikanisches Zentrum für Perinatologie (CLAP) eine Kampagne, um das Bewusstsein für Neugeborene zu schärfen und hochwertige Pflegepraktiken in den ersten 28 Lebenstagen zu fördern. Zu diesen Praktiken gehören Hautkontakt, ausschließliches Stillen und die Sauberkeit und Trockenheit des Babys.
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Der asiatisch-pazifische Raum verzeichnete ein deutliches Wachstum
In der Kategorie Babypflege ist einer der Hauptfaktoren für das Wachstum des Marktes die wachsende Zahl berufstätiger Frauen in der Bevölkerung der Region. Daten der Weltbank zeigen, dass die Erwerbsbeteiligungsquote von Frauen im Ostasien-Pazifik deutlich von 43,7 % im Jahr 2016 auf 43,94 % im Jahr 2021 gestiegen ist. Darüber hinaus hat die digitale Revolution maßgeblich dazu beigetragen, dass die Branche immer schneller wächst. Laut der National Family Health Survey (NFHS) Indiens hatten im Jahr 2021 33 % der Frauen (Stadt und Land) und 52 % der Stadtfrauen einen Internetzugang. Dies trägt somit zum Wachstum des Marktes in der Region bei. Im asiatisch-pazifischen Raum verzeichnet allein China jedes Jahr die Geburt von etwa 18 Millionen Babys. Auf das Land entfällt der größte Anteil am gesamten Babywindelmarkt. Die Einführung der Dritt-Kind-Politik in China hat maßgeblich dazu beigetragen, die Nachfrage nach Babywindeln zu steigern. Darüber hinaus führten ein breiteres Vertriebsnetz und die einfache Verfügbarkeit zahlreicher Marken auf den lokalen Märkten dazu, dass die Hauptakteure ihre Verkäufe auf die Binnenmärkte ausweiteten. Auch Indien trägt zum steigenden Windelabsatz in der Region bei. Neben internationalen Playern wie Unicarm und Procter Gamble entwickeln auch viele indische Player wie Godrej und Himalaya neue Varianten von Babywindeln. Der Markt ist auch Zeuge von Produktinnovationen, um den sich ändernden Kundenbedürfnissen gerecht zu werden. Im März 2022 brachte SuperBottoms, eine indische Babypflegemarke, 100 % umweltfreundliche, waschbare Windeln aus weichem Stoff für Babys auf den Markt, die Hautausschläge und Reizungen vorbeugen.
Marktgrößen- und Marktanteilsanalyse für Babywindeln – Wachstumstrends und Prognosen (2024 – 2029)
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