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أمريكا الجنوبية جاهزة لشرب حجم سوق الشاي وتحليل الحصص - اتجاهات النمو والتوقعات (2024 - 2029)

يتم تقسيم سوق الشاي الجاهز للشرب في أمريكا الجنوبية حسب النوع (الشاي الأخضر والشاي العشبي وغيرها)، حسب قناة التوزيع (سوبر ماركت/هايبر ماركت، المتاجر الصغيرة، المتاجر عبر الإنترنت، وغيرها) وحسب الجغرافيا

حجم سوق الشاي في أمريكا الجنوبية RTD

أمريكا الجنوبية جاهزة لشرب ملخص سوق الشاي
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فترة الدراسة 2019 - 2029
السنة الأساسية للتقدير 2023
CAGR 3.80 %
تركيز السوق عالي

اللاعبين الرئيسيين

سوق الشاي الجاهز للشرب Major Players

*تنويه: لم يتم فرز اللاعبين الرئيسيين بترتيب معين

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تحليل سوق الشاي في أمريكا الجنوبية RTD

من المتوقع أن ينمو سوق الشاي الجاهز للشرب في أمريكا الجنوبية بمعدل نمو سنوي مركب قدره 3.8٪ خلال الفترة المتوقعة (2020-2025).

  • شهد استهلاك أنواع الشاي RTD اتجاهًا متزايدًا بسبب الراحة والبديل الصحي للمشروبات الأخرى الجاهزة للشرب في السوق. بالإضافة إلى ذلك، أدى إطلاق أنواع الشاي ذات النكهات الجديدة، مثل الليمون والخوخ، إلى تعزيز نمو السوق في منطقة أمريكا الجنوبية.
  • يشير الترطيب الصحي إلى قدرة شاي RTD على توفير المرطبات الفورية والفوائد المحفزة الخفيفة التي لا تعتبر ضارة، وهو ما يحدث مع القهوة ومشروبات الطاقة الأخرى. يمكّن هذا التحول في المحافظ العلامات التجارية من مخاطبة شرائح المستهلكين الجديدة وإعادة تسمية مشهد الكربونات ببديل مشروبات أكثر صحة وفعالية.

اتجاهات سوق الشاي RTD في أمريكا الجنوبية

السوبر ماركت/ الهايبر ماركت هو قناة المبيعات المفضلة

ومن المتوقع أن تمهد الزيادة في الإنفاق الديموغرافي والسهولة والراحة من خلال عمليات الشراء من المتاجر الكبرى طريقًا قويًا لمصنعي الشاي RTD لاختراقها، خاصة في البلدان النامية، حيث يتم إنشاء هذه المتاجر بأعداد كبيرة. يفضل المستهلكون شراء منتجات الأغذية والمشروبات من خلال محلات السوبر ماركت، حيث أنها بمثابة منصة لتوفر جميع المنتجات في مكان واحد، مما يوفر الوقت والطاقة. تبحث سلاسل السوبر ماركت/الهايبر ماركت عن طرق جديدة لزيادة المبيعات من خلال قنواتها. تعد عروض الخصم وإضفاء مظهر جذاب جديد على المنتجات وعمل الكتيبات من بين التقنيات التي يتم اعتمادها لزيادة المبيعات.

أمريكا الجنوبية سوق الشاي الجاهز لشرب الشاي1

البرازيل تهيمن على السوق

على الرغم من السيناريو الاقتصادي غير المستقر الذي واجهته البلاد في السنوات القليلة الماضية، إلا أن شاي RTD أظهر مرونة من حيث نمو الحجم. تم تحقيق هذا الأداء بشكل رئيسي من خلال الابتكار المستمر، سواء من حيث دخول العلامات التجارية الجديدة إلى السوق، أو إطلاق نكهات جديدة، أو التغييرات في حجم/نوع العبوة. يستثمر المصنعون البرازيليون في محلات الشاي المتخصصة. واحدة من أهمها هي TeaShop، وهي سلسلة إسبانية تدير بالفعل 34 متجرًا في البلاد. يركز المصنعون أيضًا على توسيع مجموعة المنتجات من خلال تقديم منتجات مبتكرة بنكهات جديدة. على سبيل المثال، أطلقت شركة Suivie، على سبيل المثال، نسخة تحتوي على فاكهة الجابوتيكابا والتفاح والزنجبيل.

أمريكا الجنوبية جاهزة لشرب الشاي Market2

نظرة عامة على صناعة الشاي RTD في أمريكا الجنوبية

تم توحيد سوق الشاي الجاهز للشرب في أمريكا الجنوبية، وينمو السوق ويهيمن عليه لاعبون رئيسيون مثل شركة Coca-Cola، وPepsiCo، وDr. Pepper Snapple Group Inc.، وArizona Beverages USA. يتمتع اللاعبون الرئيسيون بامتداد جغرافي وقناة توزيع واسعة النطاق، مما يمنحهم اليد العليا على الشركات المصنعة الأخرى. يستمتع اللاعبون أيضًا بالإعلانات التنافسية من خلال القنوات الترويجية المختلفة.

قادة سوق الشاي في أمريكا الجنوبية RTD

  1. The Coca-Cola Company

  2. Dr. Pepper Snapple Group Inc.

  3. Arizona Beverages USA

  4. Ito En, Ltd.

  5. PepsiCo Inc

*تنويه: لم يتم فرز اللاعبين الرئيسيين بترتيب معين

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تحميل عينة

تقرير سوق الشاي RTD في أمريكا الجنوبية – جدول المحتويات

  1. 1. مقدمة

    1. 1.1 افتراضات الدراسة وتعريف السوق

      1. 1.2 مجال الدراسة

      2. 2. مناهج البحث العلمي

        1. 3. ملخص تنفيذي

          1. 4. ديناميكيات السوق

            1. 4.1 العوامل المحركة للسوق

              1. 4.2 قيود السوق

                1. 4.3 تحليل القوى الخمس لبورتر

                  1. 4.3.1 تهديد الوافدين الجدد

                    1. 4.3.2 القدرة التفاوضية للمشترين / المستهلكين

                      1. 4.3.3 القوة التفاوضية للموردين

                        1. 4.3.4 تهديد المنتجات البديلة

                          1. 4.3.5 شدة التنافس تنافسية

                        2. 5. تجزئة السوق

                          1. 5.1 حسب النوع

                            1. 5.1.1 شاي أخضر

                              1. 5.1.2 شاي اعشاب

                                1. 5.1.3 آحرون

                                2. 5.2 بواسطة قناة التوزيع

                                  1. 5.2.1 سوبر ماركت/هايبر ماركت

                                    1. 5.2.2 المتاجر

                                      1. 5.2.3 محلات نشطة

                                        1. 5.2.4 آحرون

                                        2. 5.3 بواسطة الجغرافيا

                                          1. 5.3.1 البرازيل

                                            1. 5.3.2 الأرجنتين

                                              1. 5.3.3 بقية أمريكا الجنوبية

                                            2. 6. مشهد تنافسي

                                              1. 6.1 الاستراتيجيات الأكثر اعتماداً

                                                1. 6.2 تحليل حصة السوق

                                                  1. 6.3 ملف الشركة

                                                    1. 6.3.1 Arizona Beverages USA

                                                      1. 6.3.2 The Coca-Cola Company

                                                        1. 6.3.3 PepsiCo Inc

                                                          1. 6.3.4 Dr. Pepper Snapple Group Inc.

                                                            1. 6.3.5 Ito En, Ltd.

                                                              1. 6.3.6 Monster Beverage

                                                            2. 7. فرص السوق والاتجاهات المستقبلية

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                                                              تجزئة صناعة الشاي في أمريكا الجنوبية

                                                              يتم تقسيم سوق الشاي الجاهز للشرب في أمريكا الجنوبية حسب النوع الذي يشمل الشاي الأخضر وشاي الأعشاب وغيرها. بناءً على قناة التوزيع، ينقسم السوق إلى سوبر ماركت/هايبر ماركت، ومتاجر صغيرة، ومتاجر عبر الإنترنت، وغيرها. تتضمن الدراسة أيضًا تحليل مناطق مثل البرازيل والأرجنتين وبقية أمريكا الجنوبية.

                                                              حسب النوع
                                                              شاي أخضر
                                                              شاي اعشاب
                                                              آحرون
                                                              بواسطة قناة التوزيع
                                                              سوبر ماركت/هايبر ماركت
                                                              المتاجر
                                                              محلات نشطة
                                                              آحرون
                                                              بواسطة الجغرافيا
                                                              البرازيل
                                                              الأرجنتين
                                                              بقية أمريكا الجنوبية

                                                              الأسئلة الشائعة حول أبحاث سوق الشاي في أمريكا الجنوبية

                                                              من المتوقع أن يسجل سوق الشاي الجاهز للشرب معدل نمو سنوي مركب قدره 3.80٪ خلال الفترة المتوقعة (2024-2029)

                                                              The Coca-Cola Company، Dr. Pepper Snapple Group Inc.، Arizona Beverages USA، Ito En, Ltd.، PepsiCo Inc هي الشركات الكبرى العاملة في سوق الشاي الجاهز للشرب.

                                                              يغطي التقرير حجم السوق التاريخي لسوق الشاي الجاهز للشرب للسنوات 2019 و2020 و2021 و2022 و2023. ويتوقع التقرير أيضًا حجم سوق الشاي الجاهز للشرب للسنوات 2024 و2025 و2026 و2027 ، 2028 و 2029.

                                                              تقرير صناعة الشاي الجاهز للشرب

                                                              إحصائيات حصة سوق الشاي الجاهز للشرب وحجمه ومعدل نمو الإيرادات لعام 2024، التي أنشأتها تقارير صناعة Mordor Intelligence™. يتضمن تحليل الشاي الجاهز للشرب توقعات السوق حتى عام 2029 ونظرة عامة تاريخية. احصل على عينة من تحليل الصناعة هذا كتقرير مجاني يمكن تنزيله بصيغة PDF.

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                                                              أمريكا الجنوبية جاهزة لشرب حجم سوق الشاي وتحليل الحصص - اتجاهات النمو والتوقعات (2024 - 2029)