Europe Athletic Footwear Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.32 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Europe Athletic Footwear Market Analysis
The Europe Athletic Footwear Market is projected to witness a CAGR of 6.32% during the forecast period (2022-2027).
The market growth in the region can be attributed to several factors such as the growing number of sports clubs in Europe, more women participating in daily sports activities, and a shift towards fitness and gym workouts. The rise in the health and wellness trend is one of the primary aspects driving the sales of athleisure footwear in European countries as fitness-inspired lifestyles promote active participation in various sports and exercises such as running, jogging, and cycling. Further, consumers have easy access to a variety of footwear types marketed by private label and global brands across online and offline retail channels. In the medium term, online channels are anticipated to register a significant surge in athletic footwear sales as millennials are highly inclined toward e-commerce platforms for purchasing lifestyle and fashion products.
Moreover, key manufacturers are emphasizing the development of sustainable products to capture the interest of eco-conscious consumers. For example, in June 2021, Nike unveiled "Happy Pineapple," a series of plant-based athleisure sneaker lines made from plant-based leather. The brand has partnered with the business Piatex, which creates pineapple-based leather from resilient fibers of pineapple leaves.
Europe Athletic Footwear Market Trends
This section covers the major market trends shaping the Europe Athletic Footwear Market according to our research experts:
Participation in Sports and Outdoor Activities
Rapidly spreading awareness about health, fitness, and sporting events are fuelling the demand for comfortable, innovative, and affordable athletic footwear in Europe. Some of the growing health concerns such as obesity and cardiovascular diseases are pushing people to participate in sports activities such as Yoga, Gym, Running, Trekking, and other sports activities. For instance, according to a WHO (World Health Organization) study issued in May 2022 on obesity, 59% of adults and nearly one-third of children (29% of boys and 27% of girls) in the European Region are overweight or obese. Except for the Americas, the European Region has the highest obesity rate among adults. As a result, individuals are incorporating outdoor activities into their daily routines.
Further, involvement in sports and fitness is expanding regardless the age, which is anticipated to drive the sales growth of athletic footwear in the forecast period. For instance, as per the data from Eurostat, more than one-fifth (20.8%) of the EU population was 65 or older in 2021. The expanding older population in the European Union is predicted to drive the growth in the running/jogging shoe category because the most preferred form of exercise by elderly people is jogging and brisk walking.
United Kingdom is the Largest Market
Demand for athletic footwear in the United Kingdom is primarily attributed to the high consumer spending on personal well-being and prevalent participation in outdoor sports as a part of a healthy lifestyle. For instance, the statistics revealed by the U.K. government's sports department show that 61.4% of people in England aged 16 and over were physically active from November 2020 to November 2021. Further, the country exhibits a large number of fitness centers, sports clubs, and gyms to cater to high consumer interest in physical fitness. The IHRSA (The Global Health and Fitness Association) report 2021, reveals that there are more than 7,000 health and fitness clubs in the United Kingdom.
Leading brands in the country include ASICS, Adidas, Puma, and Nike which offer a diverse range of creative and personalized items such as sustainable sports footwear and gender-neutral designs that appeal to the tastes of people of all ages, including children.
Europe Athletic Footwear Industry Overview
The Europe athletic footwear market is very competitive, with various regional and internationally known brands present in the region. Nike Inc., Adidas AG, Puma SE, Under Armour Inc, New Balance Athletics Inc., and Lululemon Athletica Inc. are some of the major players having a strong presence across Europe. Product developments and launches have been among the most renowned company strategies. Major firms are distinguishing their goods in terms of innovation by employing eco-friendly raw materials, to achieve a competitive edge. Companies are also boosting their efforts in R&D and marketing, as well as expanding their distribution networks, to maintain their market position.
Europe Athletic Footwear Market Leaders
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Adidas AG
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Under Armour Inc.
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Puma SE
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New Balance Athletics Inc.
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Nike Inc.
*Disclaimer: Major Players sorted in no particular order
Europe Athletic Footwear Market News
- In July 2021, Nike launched its 'Rawdaciouscolorway palette' that is a combination of white as a primary, with components of the pink blast, total orange, and bright crimson, for its new range of footwear, including Pegasus 38, Invincible Run, Air Zoom Superfly Elite 2, ZoomX VaporflyNEXT%2, and Air Zoom AlphaflyNEXT%, among others.
- In March 2022, Puma partnered with Lega Serie A. Puma to be a technical partner of the upcoming football league and will be the official supplier of athleisure and football for all matches in Europe.
- In February 2021, Nike revealed its new sports shoe 'Go FlyEase' with no laces, zips, or other fastenings, which can be put on and removed hands-free. The design was originally intended to support consumers with disabilities which means conventional shoes are inconvenient to use but made available more widely.
Europe Athletic Footwear Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.1.1 Running Shoes
5.1.2 Sports Shoes
5.1.3 Trekking/Hiking Shoes
5.1.4 Other Product Types
5.2 By End User
5.2.1 Men
5.2.2 Women
5.2.3 Children
5.3 By Distibution Channel
5.3.1 Sports and Athletic Goods Stores
5.3.2 Supermarkets/Hypermarkets
5.3.3 Online Retail Stores
5.3.4 Other Distribution Channels
5.4 By Geography
5.4.1 Germany
5.4.2 United Kingdom
5.4.3 France
5.4.4 Italy
5.4.5 Spain
5.4.6 Rest of Europe
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Nike Inc.
6.3.2 Adidas AG
6.3.3 Under Armour Inc.
6.3.4 New Balance Athletics Inc.
6.3.5 Puma SE
6.3.6 New Balance, Inc.
6.3.7 Asics Corporation
6.3.8 Fal Calzados de Seguridad S.A.
6.3.9 Lululemon Athletica Inc.
6.3.10 Wolverine World Wide Inc.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
9. DISCLAIMER
Europe Athletic Footwear Industry Segmentation
Athletic footwear is a generic name for shoes that are used in sporting and fitness activities. The Europe athletic footwear market is segmented by product type, end-user, distribution channel, and geography. By product type, the market is segmented into running shoes, sports shoes, trekking/hiking shoes, and other product types. By end user, the market is segmented into men, women, and children. By distribution channel, the market is segmented into sports and athletic goods stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. By Geography, the market is segmented into Germany, the United Kingdom, France, Italy, Spain, and the Rest of Europe. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| By Product Type | |
| Running Shoes | |
| Sports Shoes | |
| Trekking/Hiking Shoes | |
| Other Product Types |
| By End User | |
| Men | |
| Women | |
| Children |
| By Distibution Channel | |
| Sports and Athletic Goods Stores | |
| Supermarkets/Hypermarkets | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Geography | |
| Germany | |
| United Kingdom | |
| France | |
| Italy | |
| Spain | |
| Rest of Europe |
Europe Athletic Footwear Market Research FAQs
What is the current Europe Athletic Footwear Market size?
The Europe Athletic Footwear Market is projected to register a CAGR of 6.32% during the forecast period (2024-2029)
Who are the key players in Europe Athletic Footwear Market?
Adidas AG, Under Armour Inc., Puma SE, New Balance Athletics Inc. and Nike Inc. are the major companies operating in the Europe Athletic Footwear Market.
What years does this Europe Athletic Footwear Market cover?
The report covers the Europe Athletic Footwear Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Athletic Footwear Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe Athletic Footwear Industry Report
Statistics for the 2024 Europe Athletic Footwear market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Athletic Footwear analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
